Publications

September 1990 (Revised November 1991)
Case

National Aeronautics and Space Administration (NASA)

By: V. Kasturi Rangan and Steven Russel

Keywords: Aerospace Industry; United States

1990
Book

Banks as Multinationals

By: G. Jones

This comparative and international study looks at the origins and business strategies of multinational banks using empirical research from the United States, Japan, Europe and Australia. The authors survey the evolution of multinational banks over time, and suggest a... View Details

Keywords: Banks and Banking; Framework; Multinational Firms and Management; Growth and Development; Surveys; Research; Business Strategy; Japan; Europe; United States; Australia

September–October 1990
Article

Mexico: Opening Ahead of Eastern Europe

By: S. W. Sanderson and Robert H. Hayes

Keywords: Mexico; Europe

1990
Chapter

Comment on 'The Impact of the Tax Reform Act of 1986 on Foreign Direct Investment to and from the United States'

By: K. A. Froot

Keywords: Taxation; Laws and Statutes; Foreign Direct Investment; United States

July 1990 (Revised August 1995)
Case

Symantec--1982-90

By: Nitin Nohria

As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details

Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States

Educators

July 1990 (Revised August 1994)
Case

U.S. Auto Industry: Scenarios and Choices for the 1990s

By: Malcolm S. Salter

Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details

Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States

July 1990 (Revised August 1994)
Supplement

U.S. Auto Industry: Scenarios and Choices for the 1990s, Supplement

By: Malcolm S. Salter

Provides relevant back-up data for the required scenario writing exercise. View Details

Keywords: Auto Industry; United States

July 1990 (Revised December 1990)
Case

CIBA Vision Canada--1990

By: F. Warren McFarlan and Jiro Kukuryo

Keywords: Canada

July 1990
Article

'Giants Lose Three Straight; Nazi Armies Take Paris': Commencement Week for the Harvard Class of 1940

By: R. S. Tedlow and Reed Hundt

Keywords: Education; Boston

June 1990 (Revised August 1990)
Case

IBM Canada Ltd.: Reorganizing for the 1990s

By: Lynda M. Applegate

Keywords: Restructuring; Organizational Design; Computer Industry; Canada

June 1990
Teaching Note

Colgate-Palmolive in Mexico (Abridged), Teaching Note

By: James E. Austin and Tomas Otto Kohn

Teaching Note for (9-390-096). View Details

Keywords: Management; Mexico

June 1990 (Revised July 1990)
Case

Minneapolis Plastic Packaging Ban (B)

By: George C. Lodge and Jeffrey F. Rayport

Keywords: Business and Government Relations; Environmental Sustainability; Minneapolis

June 1990
Teaching Note

NIKE in China (Abridged), Teaching Note

By: James E. Austin and Tomas Otto Kohn

Teaching Note for (9-390-092). View Details

Keywords: Manufacturing Industry; China; United States

1990
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

June 1990 (Revised July 1990)
Case

Minneapolis Plastic Packaging Ban (A)

By: George C. Lodge and Jeffrey F. Rayport

Keywords: Business and Government Relations; Environmental Sustainability; Minneapolis

June 1990 (Revised August 1990)
Supplement

Sun Microsystems, Inc.--1987 (C)

By: Carliss Y. Baldwin

Outlines the financing agreement reached by Sun and AT&T in early 1988. View Details

Keywords: Financing and Loans; Web Services Industry; Computer Industry; Telecommunications Industry; United States

June 1990 (Revised August 1994)
Case

Sorrell Ridge: Slotting Allowances

By: John A. Quelch

Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details

Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California

Educators