New Product Diffusion - Publications - Faculty & Research

Profile

Taylor Wiegele

worked at Clorox where he collaborated with designers on packaging development and retail displays. "I really loved how you could manipulate materials and turn them into beautiful things you would want to buy," Taylor says. "I had to save money for the... View Details

Keywords: Manufacturing/Energy; CPG; Tech

Profile

Kendall Brinker

made products that inspire as much passion as cars," Kendall notes. As an active member of the Automotive Club, she gets access to events many others would envy. "We got to test drive Lamborghinis at a local dealership,"... View Details

Profile

Cristina Ros Blankfein

look and design to inspire a positive reaction. By the holiday season in 2014, Be Mixed launched its first major production run and is currently being sold in 17 different food stores in the New York City... View Details

01 Dec 2013
News

Faculty Q&A: Playing the Hits

entertainment executives do is spend a large chunk of all their production and advertising budgets on a small portion of their total output. It can lead to big failures, of course, but it's the best strategy in the long run. When you look... View Details

Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

21 Sep 2016
News

Accelerating Change on Medicine’s Final Frontier

has the responsibility to push the field forward.” To date, NeuroLaunch has worked with 11 startups and is currently assembling a new group of applicants for its 90-day curated program, which focuses on View Details

15 Feb 2022
News

The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks

Britney Winters (MBA 2016); Mary J. Blige during the Super Bowl halftime show (Courtesy subject; Kevin C. Cox / Getty Images) Britney Winters’ (MBA 2016) online wig and hair product company, Upgrade, got the opportunity to show off its... View Details

20 Sep 2021
Blog Post

Student Spotlight: Summer Internships in Business and Environment

joining HBS. Cal Brooks (MBA 2022, Section A), Summer Internship: Commercialization Strategy Intern at Malta Malta is building a new type of electro-thermal energy storage system that can collect and store energy from any source (i.e.... View Details

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

Summing Up Is Business Agility a Product of Top-Down or Bottom-Up Resource Allocation? Respondents to this month's column provided possible explanations for greater reliance on top-down resource allocation processes (RAPs) while reminding... View Details

Keywords: by James Heskett

29 May 2001
Research & Ideas

How Technological Disruption Changes Everything

disrupted. At a plenary session at the HBS Global Alumni Conference 2001, Christensen expanded on the work highlighted in his 1997 book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Disruptive technologies... View Details

Keywords: by Sean Silverthorne; Health

20 Nov 2017
Blog Post

A Summer Internship with the International Rescue Committee

prior, arriving here with no contacts and no English, ready to start a new life. Seeing her would have been an emotional experience no matter what, but having been supported through chemo for the prior few months, arriving together on the... View Details

Keywords: Nonprofit / Government

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

about the product so you could discover whether you wanted to buy it. But now we have all the information about all the new products available to us online. Now, we want ads to... View Details

Keywords: by Carmen Nobel; Advertising

17 Dec 2001
Research & Ideas

Venture Capital: Hot Markets and Current Industry Trends

Although plenty has changed for venture capitalists with the slowing of the economy and market upheavals, there are still plenty of opportunities for entrepreneurs and those who fund them, said panelists at the 2001 Harvard Business School Entrepreneurship Conference.... View Details

Keywords: by Julia Hanna

Profile

Ameel Somani

Searchlight Capital, a startup private-equity firm in New York. Then he'll work with the Aga Khan Development Network on microfinance products in Asia and Africa. "I'll leverage both my past work and... View Details

01 Aug 2013
News

A Cure for Cold Storage

Tufts biomedical engineering professor who had discovered a way to employ silk to create stable vaccine storage. Schrader, with a mechanical engineering background and experience in product development, was intrigued, and joined up with... View Details

Keywords: Morrell, Daniel; vaccines; Ambulatory Health Care Services; Health, Social Assistance

01 Sep 2007
News

Riding It Out

development, much like the move into dog food and supplements. Non-nutritional products are growing at a very high rate and now account for roughly half of SmartPak’s revenues. A retail location in Natick, Massachusetts, doubles as a kind... View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

03 Feb 2016
Research & Ideas

The State of Customer Service Leadership

as well. Aisner: You write that great service leaders know that customers actually buy results and value, not services or products. Please explain. Heskett: Executives who define their businesses in terms of results open up a world of opportunities for View Details

Keywords: by Jim Aisner; Retail

20 May 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

weeks later Surette was connected with TB12, a brand new company at the time, through a fellow HBS alum. He joined the company as a freelance consultant to help establish the business plan and grow the impact of TB12 over time, including... View Details

25 Aug 2009
First Look

First Look: August 25

reduction in monopoly price leads to the production of units that cost less than their value to consumers (standard channel); (ii) regulation calms down existing consumers because a reduction in the profits of an "unkind" firm... View Details

Keywords: Martha Lagace

04 May 2010
First Look

First Look: May 4

fundamentally new product line. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially revolutionize cleaning. Historically, Tennant was a... View Details