Publications

SSRN

Article

Selling to Many Countries Within the U.S.

By: Frank V. Cespedes and Michael Wong

In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details

Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States

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1993
Chapter

Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)

By: Hirotaka Takeuchi and Michael E. Porter

Keywords: Competitive Strategy; Marketing Strategy; Trade

2009
Working Paper

'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton

Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks

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March 2008 (Revised January 2010)
Background Note

Note on Accountability in the U.S. Health Care System

By: Regina E. Herzlinger and Michael Millenson

This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details

Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States

February 2008 (Revised July 2008)
Case

Banco Compartamos: Life after the IPO

By: Michael Chu and Regina Garcia Cuellar

After an international IPO yielding extraordinary returns to original investors, Banco Compartamos, Mexico's leading microfinance institution, contemplates its future strategic and competing priorities: maintaining growth, defending industry, leadership, preserving... View Details

Keywords: Business Model; Microfinance; Initial Public Offering; Non-Governmental Organizations; Competition; Value Creation; Banking Industry; Mexico

January 1996
Article

Real Business Cycle Models and the Forecastable Movements in Output, Hours and Consumption

By: J. J. Rotemberg and Michael Woodford

Keywords: Forecasting and Prediction

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October 2007 (Revised August 2009)
Case

Perfect Storm over Zurich Airport (A)

By: Michael L. Tushman and David Kiron

Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details

Keywords: Change Management; Transformation; Leading Change; Crisis Management; Organizational Change and Adaptation; State Ownership; Privatization; Air Transportation Industry

April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry

October 2005
Case

Intel Corporation 2005

By: David B. Yoffie and Michael Slind

Buoyed by strong recent sales growth but humbled by failed strategic bets and other missteps, Intel in 2005 initiated a major reorganization. Under its new CEO, Paul Otellini, the company shifted toward a "platform" model, inspired by the success of its Centrino... View Details

Keywords: Restructuring; Alignment; Business Strategy; Competitive Strategy; Corporate Strategy; Semiconductor Industry

June 2005 (Revised May 2006)
Case

Alex Montana at ESH Manufacturing Co.

By: Thomas J. DeLong and Michael Kernish

Alex Montana sat at his desk pondering the career decision before him. Alex was director of the North American division of ESH Manufacturing, a $4.6 billion, Cleveland-based company with operations on three continents. ESH's CEO had just offered Montana a promotion to... View Details

Keywords: Decision Making; Decision Choices and Conditions; Personal Development and Career; Work-Life Balance; Manufacturing Industry; Cleveland

June 2005
Supplement

Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (B)

By: Michael Y. Yoshino and Yukihiko Endo

Supplements the (A) case. View Details

Keywords: Electronics Industry; Japan

December 2004
Teaching Note

Volvo Trucks (A): Penetrating the U.S. Market (TN)

By: Michael E. Porter and Orjan Solvell

Teaching Note to (9-702-418). View Details

Keywords: United States; Europe

March 2004 (Revised April 2004)
Case

Transforming Mitsubishi Corporation, 2004

By: Michael Y. Yoshino and Haruki Umezawa

A leading Japanese general trading company with an extensive global presence is in the process of transformation. For some time, in response to the rapidly changing business environment, the company has made serious efforts to transform itself from an organization... View Details

Keywords: Business or Company Management; Transformation; Change Management; Problems and Challenges; Diversification; Strategy; Organizational Change and Adaptation; Globalized Firms and Management