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Show Results For
-
All HBS Web
(8,614)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, View Details
- Web
Strategy Execution Online Course | HBS Online
strategy. Highlights Performing the X-Test Analyzing Job Design Problems Span of Support Show Hide Details Concepts Designing High-Performing Jobs Understanding the Entrepreneurial Gap Identifying Spans of Influence and Support Balancing...
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- 15 Dec 2023
- News
Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem
continent is also attracting attention from China, Europe, and the US for its immense mineral resources, human capital and consumer opportunity. While opportunities abound in...
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Keywords:
Margie Kelley
- Article
Design of Search Engine Services: Channel Interdependence in Search Engine Results
By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its...
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Keywords:
Search Engine;
Organic Search;
Sponsored Search Advertising;
User Interface;
Channel Substitution;
Search Technology;
Consumer Behavior;
Online Advertising
Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
those who bring their own bags are more likely to buy indulgent items like ice cream and cookies. Moreover, consumers tend to place a higher value on both organic products and...
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- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
All of the most valuable firms in the world today are platforms, starting with Apple, Microsoft, Google and Amazon. But platforms do not evolve in predictable ways, and there is a lot that managers View Details
Keywords:
by Martha Lagace
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
someday to bring the concept to consumers in emerging markets across the globe. “Most restaurant owners can cook, but they don’t have a business mindset,” Sasago says. “I have that advantage now, and I know...
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- 26 Jan 2024
- Blog Post
Career Advice from the Guests of the HBS Climate Rising Podcast
interdisciplinary problem, and we need large networks of people both within and outside of our direct industry to address it. Paul McDonald, Senior Director, Opower Product Strategy & Marketing at Oracle...
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- 26 Nov 2001
- Research & Ideas
How Toyota Turns Workers Into Problem Solvers
concluded that Toyota has come up with a powerful, broadly applicable answer to a fundamental managerial problem. The products we consume and the services we use are typically not the result of a single...
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- July 2018 (Revised July 2018)
- Teaching Note
Argentina Power—Don’t Cry for Me Argentina
By: Nori Gerardo Lietz and Sayiddah Fatima McCree
Teaching Note for HBS No. 218-041. This case concerns a complex potential energy infrastructure investment in Argentina by a global conglomerate shortly after Mauricio Macri (“Macri”) became President of Argentina in 2015. The central issues are (i) why was a country...
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- Web
Digital Innovation - Alumni
live our lives, HBS is elevating and expanding faculty research on the breadth and depth of this digital transformation. HBS Live Online classrooms In response to growing View Details
- 01 Mar 2024
- News
Giving All Stakeholders a Voice
For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater collaboration with businesses. “It’s a transformative shift in...
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Keywords:
April White
- November 2013 (Revised June 2014)
- Case
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch and Margaret L. Rodriguez
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance...
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Keywords:
Public Health;
Tobacco;
Smoking;
Cigarettes;
Electronic Cigarettes;
Cancer;
Lung;
Lorillard;
Philip Morris;
Safety;
Technological Innovation;
Conflict of Interests;
Market Entry and Exit;
Marketing;
Health;
Advertising;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
- 01 Dec 2022
- News
Future Vision
seashells washing up on the shore—all of which would also require time and attention, be they challenges or opportunities. You can’t ignore them; but you also can’t let them consume you, because you still...
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- Article
Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear
By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the...
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Casadesus-Masanell, Ramon, Michael Crooke, Forest L. Reinhardt, and Vishal Vasishth. "Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear." Journal of Economics & Management Strategy 18, no. 1 (Spring 2009): 203–233.
- Web
7 Tips for a Successful Technology Venture Immersion - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
Veteran Financial Aid Outlook - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- Web
Harvard Business School
Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years...
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- 22 Sep 2022
- News
The Beauty Guide
be talking to you today if I hadn’t left marketing,” declares Freyre. The move to sales taught her about retailers, how consumers shop, and ultimately made her a better marketer View Details
Keywords:
Maureen Harmon
- Blog
Is the Digital Transformation Certificate Right for You?
It's no secret that digital technologies have transformed—and continue to transform—entire industries. The ability to grasp the implications of shifting technologies, from mobile devices to social media to machine learning, is critical for leaders across industries...
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