Publications

August 2021 (Revised February 2022)
Case

Northvolt: Making the World's Greenest Battery

By: Jurgen R. Weiss and Emilie Billaud

In 2021, the demand for lithium-ion batteries increased rapidly, particularly for electric vehicles. Anxious not to be reliant on Asian players, Europe was keen on developing its own home-grown capacity to control the value chain, maintain employment in Europe, and get... View Details

13 Mar 2018
First Look

March 13, 2018

Redfin, a technology-powered residential real estate brokerage, was founded in 2002 with the intention of using technology to disrupt the real estate industry. Over the next 15 years, Redfin made several changes to its business model.... View Details

Keywords: Sean Silverthorne

Web

What You Can Support - Alumni

and should be a force for good and is developing new insights and tools to address key societal challenges. Digital Innovation HBS is harnessing the latest technology to educate students, conduct real-world research, and provide lifelong... View Details

January 2022 (Revised February 2022)
Case

Envision Group

By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau

Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details

Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France

Web

Marketing Awards & Honors - Faculty & Research

from the Indian Institute of Technology (IIT) in Bombay. Isamar Troncoso : Selected as an INFORMS Doctoral Consortium Fellow in 2019. Shunyuan Zhang : Runner up for the 2019 Nunamaker-Chen Dissertation Award from INFORMS Information... View Details

February 2023 (Revised February 2025)
Case

Doing Business in Athens, Greece

By: Alan D. MacCormack, Carlota Moniz and Emilie Billaud

This case examines the challenges and opportunities of doing business in Greece. It highlights Greece's economic transformation in the decades leading up to 2023 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Technology Industry; Technology Industry; Technology Industry; Greece; Athens

December 2018
Case

DraftKings and the Future of Fantasy Sports

By: Robert F. Higgins and Julia Kelley

Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details

September 2019 (Revised November 2019)
Case

Pinduoduo

By: Feng Zhu, Krishna G. Palepu, Bonnie Yining Cao and Dawn H. Lau

Founded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China’s fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams,... View Details

Keywords: Digital Platforms; Business Model; Innovation and Invention; Competitive Advantage; Expansion; Strategy; E-commerce

October 2021 (Revised February 2022)
Case

Newsweek: Driving a Digital First Strategy

By: Lynda M. Applegate and Suraj Srinivasan

The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details

Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

(such as Microsoft) can easily crush you if you compete with them directly. Recommendations Again, know what you're buying. Netscape and a host of other high-tech companies bought second-rate technology again and again. This doesn't lead... View Details

Keywords: by Joseph L. Bower

September 2008 (Revised July 2011)
Case

Keeping Google 'Googley'

By: Boris Groysberg, David A. Thomas and Alison Berkley Wagonfeld

This case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Organizational Culture; Internet; Information Technology Industry

15 Feb 2011
First Look

First Look: Feb. 15

countries and the future role of technological innovation in international efforts to mitigate the effects of climate change, amongst many other issues. Publisher's Link: http://www.palgrave.com/products/title.aspx?pid=383865 Is Life... View Details

Keywords: Sean Silverthorne

30 Jul 2007
Research & Ideas

Repugnant Markets and How They Get That Way

paper, he and fellow economists have found themselves handicapped by a problem just as real as any technological barrier or requirement of incentives and efficiency: the downright distaste that some people feel for particular... View Details

Keywords: by Martha Lagace

01 Jun 1998
News

Simmons Family Endows Professorship

has received rave reviews from industry experts for its financial performance. It has built specialized lines of business in institutional investments, municipal finance, and small-business lending. A regional leader in technological... View Details

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

Contributing: Gaining Competitive Advantage Through Contribution to Crowdsourced Public Goods, published in the journal Organization Science, Nagle interviewed technology professionals and examined data from the Linux Foundation on... View Details

Keywords: by Kristen Senz; Computer

16 Apr 2009
Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova

August 2023
Case

WayCool: Reimagining the Food Supply Chain

By: Paul Gompers and Kairavi Dey

Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details

Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia