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  • September 2008 (Revised June 2010)
  • Case

Hearts On Fire - Brand Development Manager

By: Frank V. Cespedes and Benson P. Shapiro
Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
Related
  • August 2008 (Revised September 2008)
  • Case

The Flaxil Label (A)

This case focuses on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration (FDA). The outcome of the negotiation would determine the new label for Mytex's blockbuster drug for arthritis, Flaxil. The negotiation is quite... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Product Launch; Negotiation Process; Business and Government Relations; Safety; Pharmaceutical Industry
Related
  • November 2000
  • Exercise

Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis

By: Michael A. Wheeler
This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution Web site that will determine whether... View Details
Keywords: Insurance; Bids and Bidding; Digital Platforms; Negotiation Process; Conflict and Resolution; Strategy; Internet and the Web
Related
  • April 1996 (Revised May 2008)
  • Exercise

Adam Baxter Company/Local 190: 1985 Negotiation, Local 190 Confidential Information

By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
Keywords: Inflation and Deflation; Compensation and Benefits; Labor Unions; Wages; Working Conditions; Negotiation Process; Labor and Management Relations
Related
  • April 1996 (Revised May 2008)
  • Exercise

Adam Baxter Company/Local 190: 1978 Negotiation, Local 190 Confidential Information

By: Kathleen L. McGinn and Victoria Medvec
Includes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing... View Details
Keywords: Inflation and Deflation; Compensation and Benefits; Labor Unions; Wages; Working Conditions; Negotiation Process; Labor and Management Relations
Related
  • 29 Aug 2024
  • Blog Post

Exploring Sustainable Energy: A Visit to Vestas Wind Turbine Manufacturing in Odense, Denmark

finish. We were able to physically walk through the process from the intake of turbine components and parts through gearbox assembly, nacelle engineering, hub construction, and blade installation. Vestas site in Odense. Source: Authors.... View Details
  • 14 Oct 2014

HBS 2+2 Information Session at Yale University

Join us to learn more about the 2+2 application process to the MBA program at HBS. The event will include a presentation and an opportunity to ask questions to an Admissions Officer. Registration is not required but encouraged. The... View Details
  • 06 Mar 2024

HBS Tabling at Rice University

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 04 Mar 2024

HBS Information Session at Smith College

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 15 Feb 2024

HBS Information Session at Voorhees University

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 06 Mar 2024

HBS Information Session at University of Miami

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 02 Nov 2023

HBS Information Session at Louisiana State University

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 15 Nov 2023

HBS Information Session at Stanford University

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 25 Oct 2023

HBS Information Session at UC Riverside

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 31 May 2023

2+2 Program and Admissions Virtual Information Session

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 23 Feb 2023

HBS Information Session at Middlebury College

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 07 Mar 2023

HBS College Programs Information Session at Claremont McKenna

Do you know where an MBA can take you? Open your mind to the breadth of career opportunities available in business and feel the flexibility of the MBA degree. Come learn more about the MBA program at HBS including the 2+2 Program, a deferred admission View Details
  • 17 Jan 2023

HBS Admissions Information Session at Stanford

Join us to learn more about the MBA program at HBS and the college programs such as the 2+2 Program, a deferred admission process for current students, either in college or full-time masters programs. It is comprised of at least two years... View Details
  • 15 Apr 2021

College Programs Series: The 2+2 Program

This webinar will give students the opportunity to learn more about the HBS 2+2 Program. The 2+2 Program is a deferred admission process for current students, either in college or full-time masters programs. It is comprised of at least... View Details
  • 08 Mar 2017

HBS 2+2 Information Session at Illinois

Join us to learn more about the 2+2 application process to the MBA at HBS. The event will include a presentation and an opportunity to ask questions with a member of the MBA Admissions team. Registration is not required but encouraged.... View Details