New Product Adoption - Publications - Faculty & Research

01 Jan 2002
News

Orin C. Smith (MBA '67)

as low-fat latte and Frappuccino(r). Starbucks, the Seattle-based company that started in 1971 as a retailer of bulk coffee, tea, and spices, is largely responsible for this new state of coffee consciousness. Today, the company operates... View Details

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

the Smartphone Addiction Published: May 14, 2012 In her new book, Sleeping With Your Smartphone, Leslie Perlow explains how high-powered consultants disconnected from their mobile devices for a few hours every week-and how they became... View Details

Keywords: by Staff

01 Sep 2024
News

Reduce, Reuse, Recycle

materials they contain. “The first thing that naturally comes to mind is cannibalization of sales—that people may not buy the primary products,” says Serafeim. “The way you overcome that is by realizing the likely customer is not the same. The person who will buy the... View Details

Keywords: Jennifer Meyers

William Guthy

Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His branding and... View Details

Keywords: Retail

Eugene G. Grace

Grace grew Bethlehem Steel rapidly during World War I, increasing production from 1.1 million net tons of steel in 1915 to over 3.3 million tons in 1919. Growing the company through various acquisitions, Grace’s Bethlehem Steel operated... View Details

Keywords: Metals

05 Oct 2021
News

Launch Signals

but COVID-19 did not solve safety issues, and, in fact, we found that there was a higher need for our product both at home (domestic violence) and out of the home (as people adapted to a new normal),”... View Details

Keywords: entrepreneurship; startup; safety; wearable tech; women; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing

Vincent C. Ziegler

position in the highly competitive shaving arena. He also introduced the Cricket Lighter (one of the fastest growing new product introductions in Gillette history) and acquired selected non-toiletry... View Details

Keywords: Personal Care & Home Products

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

the production of high-quality niche content? "The number of eyeballs might not be as many, but advertisers obviously care about the match between content and an upper-end consumer," Zhu says. "If you are a very specialized... View Details

Keywords: by Julia Hanna; Journalism & News; Journalism & News; Journalism & News

Amory Houghton

Houghton diversified Corning Glass products and expanded, for the first time, into the field of consumer goods. He sharply reduced the prices for beakers, Pyrex ovenware, and electric light bulbs, making them more attractive as... View Details

Keywords: Fabricated Goods

08 May 2015
News

Ubiquitous digital connectivity is now essential to competitiveness

rethink their business models to identify new opportunities for creating and capturing value. The fundamental properties of digital technology (exact replication infinite times at zero marginal costs), along with cloud computing, have... View Details

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

authors also teamed to write The Magic of Innovation, published in the European Business Review earlier this year. A Magical Process Thomke maintains that innovative managers looking to create successful new View Details

Keywords: by Dina Gerdeman; Consumer Products

August 2010 (Revised May 2015)
Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

By: Sunil Gupta

Teaching Note for 510063 and 512082 View Details

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry

Citation

Purchase

Fallon introduced the Disc Camera – Kodak’s most significant product in two decades. He expanded Kodak’s diversification efforts in the areas of biotechnology, laser technology, and optics – enabling the mature film producer to continue... View Details

Keywords: Fabricated Goods

01 Mar 2013
News

Delivering the Power to Dream Big

technology will not only increase solar adoption in the United States, but help people in the developing world as well. In industrialized countries, "you can imagine the impact on portable electronics—it can give you freedom from the... View Details

Keywords: solar power; Electric Power Generation, Transmission, Distribution; Utilities

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

percent over the 2002-2007 period. Since 2000, the annual release of new albums has more than doubled, and worldwide feature film production since 2003 is up by more than 30 percent. How markets for... View Details

Keywords: Re: Multiple Faculty

15 Sep 2009
First Look

First Look: September 15

find the evidence to be most consistent with a model of endogenous technology adoption where the cost of adopting new technologies declines sufficiently with the current level... View Details

Keywords: Martha Lagace

29 May 2013
Blog Post

Perks of the LVMH Family

we got a healthy dose of the quirky, fun brand’s personality. The reception area alone is a swift transport to all that is pink and sassy. Then we learned about the history of the brand, why its packaging and product names are so witty... View Details

Keywords: Consumer Products / Retail

10 Jan 2008
Sharpening Your Skills

Sharpening Your Skills: Operations Management

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: Can "lean" productions methods improve service industries? How can a... View Details

Robert C. Stanley

A talented engineer, Stanley spearheaded numerous technological innovations in the production and refining of metals at International Nickel (Inco) and continued to grow the company through expansion, taking advantage of low asset prices... View Details