IT Productivity - Publications - Faculty & Research

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Making Kraft mayonnaise - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

combines its skill with that of expert production men to assure unvarying highest quality. There is no guesswork in making Kraft Mayonnaise. Ingredients are purchased on laboratory specifications. They are... View Details

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

Learn about the career resources available to HBS alumni through HBS Career & Professional Development As a youngster, I used to create “stores” in my driveway, selling things to other neighborhood kids. It was an entrepreneurial... View Details

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

specific customer groups either are overserved or are unsatisfied nonconsumers. Overserved customers consume a product or service but don't need all its features or functionality. Three specific indicators... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

01 Sep 2016
News

Clay Christensen on Competing Against Luck

for readers? I hope readers will say to themselves, “Oh my gosh, I can predict whether this product is going to be successful in the market. It actually is not a crapshoot.” And if the theory helps you... View Details

11 Apr 2017
Blog Post

Why I Love My Job: Andrew Grochal on His Path to CarGurus

learning more about the company, the leadership team, and the potential for growth, I pretty quickly realized this was exactly where I wanted to be. What are you most proud of when it comes to your work at CarGurus? When I joined the... View Details

Keywords: Technology

03 Jun 2014
First Look

First Look: June 3

educational products to primary and secondary schools in the United States. The company planned to file Chapter 11 in order to address its excessive debt load but needed to arrange debtor in possession... View Details

Keywords: Sean Silverthorne

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

Profile

Eric Chavez

to a new product engineer. “I loved the responsibility and challenge,” he says, “but it felt repetitive: same problems on different products.” Seeking a new challenge, Eric moved into marketing so that, “I... View Details

Keywords: Manufacturing/Energy; Tech

Web

Boston Manufacturing Company Records | Baker Library

the Boston Associates. The company operated the first mill in the world to combine all aspects of the manufacture of cotton cloth under one roof. The company built its labor force by contracting with individual New England farm girls, who... View Details

19 Oct 2011
News

A Good Look

Levy: Ingredients for beauty from an unlikely source. Photo courtesy Kerty Levy A company that manufactures the nutritional ingredients used in animal feed doesn’t seem like the most likely incubator for a beauty products division. But... View Details

Keywords: Health and Personal Care Stores; Retail Trade

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

$1 per can. According to this testimony, Walmart rejected Blitz's design on the basis of the price increase, and Blitz halted its redesign project because it would be difficult to launch a national View Details

Keywords: by Max H. Bazerman; Retail

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

Charles A. Heimbold, Jr.

Heimbold focused on Bristol-Myers Squibb’s growth and created a scientific-based, world-leading pharmaceutical company with very strong consumer franchises. Sixty-two percent of its sales come from pharmaceuticals (where View Details

Keywords: Healthcare

01 May 2000
What Do You Think?

Can You Hard-Wire Performance?

deliver better products and services that command different prices, costs, and margins. The questions comprise a pretty good starter checklist for those contemplating the hard-wiring of performance. In total, they suggest the benefits of... View Details

Keywords: by James Heskett

Student-Profile

Hummy Song

district health officers, and others about how to increase efficiency and productivity in the face of severe resource constraints. I decided I would be better equipped to answer these questions by learning more about research in... View Details

11 Aug 2003
Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

different levels: technical (can it work?), production (can it be produced?), need (does it address customer needs?), and market (is View Details

Keywords: by Wendy Guild

01 Oct 2001
News

The Eyes Have It: Business Plan Winners Pursue Global Vision

It is estimated that one billion people around the world need vision correction but don't have glasses because they are too expensive or simply unavailable. The resulting losses in productivity and... View Details

Keywords: eyeglasses

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't... View Details

Keywords: by Michael Blanding

Profile

Fola Folowosele

Why was earning your MBA at HBS important to you? At Mesoamerica Energy, the wind energy company I worked at prior to business school, I held a cross functional role that straddled engineering and business development. It was through this... View Details

Keywords: Consumer Products; Consumer Products

24 Jun 2013
Research & Ideas

Is Your iPhone Turning You Into a Wimp?

Affects Our Behavior. It turns out that working on a relatively large machine (like a desktop computer) causes users to act more assertively than working on a small one (like an iPad). “We wanted to study how interacting with a device... View Details

Keywords: by Carmen Nobel; Consumer Products; Consumer Products

Publications