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  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

may have been instituted to offset the costs of undesirable customer behavior, like bouncing checks, turn out to be very profitable. As a result, companies have no incentive to help customers avoid them. Tactics like these generate bad... View Details
Keywords: Martha Lagace
  • 29 Oct 2000
  • Research & Ideas

The Entrepreneurial Venture: A Conversation

Today's frenzied world of dot-com mania might have been hard to predict 25 years ago, but the Class of 1975 has always had an eye for opportunity. For its time, the class had a sizable number of military officers familiar with strategic View Details
Keywords: by Susan Young
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

a $44,000 bid. Chalk up another win for companies that are willing to be a little playful with their brands, a potentially dangerous tactic that can easily backfire but that creates big wins with consumers if done well. Social media... View Details
Keywords: by Dina Gerdeman; Advertising
  • 24 Nov 2009
  • First Look

First Look: Nov. 24

"setup" of a negotiation itself—its parties, their interests, their no-deal options, the sequence and basic process choices or design-into the realm of strategic and tactical choice. Hiding the Evidence of Valid Theories: How... View Details
Keywords: Martha Lagace
  • 03 Jan 2016
  • Research & Ideas

NFL Black Monday: How Much Do Coaches Really Matter?

important question: Can able managers create value for their organizations by applying the resources at their disposal, and are they thus a source of competitive advantage? In general, NFL head coaches are responsible for player management and View Details
Keywords: by Boris Groysberg & Abhijit Naik; Sports
  • 19 Apr 2011
  • First Look

First Look: April 19

margins from its Help Desk contract with Fonaveu, a large, strategically important customer. Emergia is considering tactics such as overdelivering on calls that incur lower costs (while underdelivering on high cost calls), offshoring the... View Details
Keywords: Sean Silverthorne
  • January 2021 (Revised March 2021)
  • Supplement

Juno (C): Leveraging Student Power

By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
In May 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to hold the annual auction for their student loan assistance startup. Five lenders submitted bids, and the co-founders ultimately opted to select Eager Bank as their partner for the 2020-2021... View Details
Keywords: Decision Making; Decision Choices and Conditions; Decisions; Cost vs Benefits; Judgments; Education; Higher Education; Finance; Borrowing and Debt; Strategy; Adaptation; Alignment; Negotiation; Agreements and Arrangements; Negotiation Deal; Negotiation Offer; Negotiation Participants; Negotiation Process; Negotiation Tactics; Negotiation Types; Financial Services Industry; Education Industry; North and Central America; United States; Massachusetts; Boston
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Schwartzstein, Joshua, Kathleen L. McGinn, and Amy Klopfenstein. "Juno (C): Leveraging Student Power." Harvard Business School Supplement 921-034, January 2021. (Revised March 2021.)
  • 17 Mar 2022
  • Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

priorities. As a business, the company had to see to a commercial logic that pleased customers and did so economically. But as a business with a purpose, its intent was clear: it had to ensure that even highly tactical decisions such as... View Details
Keywords: by Ranjay Gulati
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

targets, but a tactical tool that’s rarely part of strategy formulation. Develop the best product, and let the sales department figure out the best way to get it to the customer, they think. And many sales leaders like it that way.... View Details
Keywords: by Michael Blanding
  • 17 Nov 2015
  • First Look

November 17, 2015

economist E.R.A. Seligman supported RPM as a legitimate tactic to protect small businesspeople and enhance non-price competition. The breakdown of legal and economic consensus regarding what constituted “unfair competition” allowed... View Details
Keywords: Sean Silverthorne
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

Press in 2000. Reinhardt evaluated current trends and tensions for managers, and outlined tactics that managers use to try to reconcile what at face value seem competing objectives: how to maximize shareholder value while at the same time... View Details
Keywords: by Martha Lagace
  • 31 Jul 2006
  • Research & Ideas

When Not to Trust Your Gut

information, unforeseen issues, and tactics that you did not anticipate. In negotiation, patience often generates significant dividends. To avoid falling back on System 1 thinking, structure a process that allows you to rethink or... View Details
Keywords: by Max H. Bazerman & Deepak Malhotra
  • 27 Sep 2004
  • Research & Ideas

IBM Finds Profit in Diversity

task forces' progress at various junctures to IBM's Worldwide Management Council. Gerstner and Childs followed up with the task force sponsors to ensure that the groups were gathering meaningful information and connecting it to the business. The task forces' work has... View Details
Keywords: by David A. Thomas
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

in talent clusters—a tactic Vodafone uses effectively. These three options aren’t mutually exclusive. Given the need to stay in touch with multiple clusters, companies may want to try them all. Each one involves substantial risks that... View Details
Keywords: Dina Gerdeman
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

and to Tactics Published: November 24, 2009 Drivers such as globalization, deregulation, or technological change, just to mention a few, are profoundly changing the competitive game. Scholars and practitioners agree that the... View Details
Keywords: by Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

safe but sacrificing the tax partners involved in the shelter sales. Further, the case describes the government's prosecution of former KPMG tax partners and asks students to determine whether prosecutorial tactics during the government's... View Details
Keywords: Martha Lagace
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that determine whether and how marketplaces create value. Explains common causes of market failure and presents a framework for designing marketplaces in... View Details
Keywords: Dina Gerdeman
  • 04 Jan 2012
  • First Look

First Look: January 4

variables rather than givens for the analysis. Beyond identifying and specifying parties and fronts, negotiation campaign analysis and design calls for assessing interdependencies among fronts, deciding on separation v. combination of fronts, parallel v. sequential... View Details
Keywords: Carmen Nobel
  • 20 Jul 2010
  • First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details
Keywords: Martha Lagace
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

charcoal and fuel wood. Antitrust Scrutiny of Google Authors:Edelman, Benjamin G. Publication:Journal of Law Abstract I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often... View Details
Keywords: Sean Silverthorne
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