Publications

December 1993 (Revised April 1994)
Case

Polaroid: Managing Environmental Responsibilities and Their Costs

Costs relating to companies' impact on the environment are increasing at a dramatic rate. Thus, managing, measuring, and reporting of these costs has become an important issue for managers. Accounting for environmental responsibilities is one of the largest and most... View Details

Keywords: Cost; Corporate Social Responsibility and Impact; Accounting; Environmental Sustainability

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

that they will disappear quickly from the public eye after having been seen by the intended recipients or after a short period of time. Disappearing selfies are seemingly the ideal solution for people who enjoy life on social media but... View Details

Keywords: by Rachel Layne

13 Sep 2019
Blog Post

An Uncommon Summer: Project Management at an Education Non-Profit

This article is a repost from the Social Enterprise Initiative blog. Prior to Harvard Business School, I spent eight years on active duty military service as an Aviation officer and helicopter pilot in the United States Army. My career... View Details

May 2021
Case

André Hoffmann: Beyond Philanthropy

By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist

André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details

Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan

Forthcoming
Chapter

Media & Entertainment in Argentina: Doing Business in a Fragmented Society

By: Luciana Silvestri and Roberto Vassolo

We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details

Keywords: Demographics; Marketing; Consumer Behavior; Entertainment and Recreation Industry; Media and Broadcasting Industry; Argentina

Find at Harvard

Forthcoming
Chapter

Racism, Causal Explanations, and Affirmative Action

By: Theresa K. Vescio, Amy Cuddy, Faye Crosby and Kevin Weaver

BOOK ABSTRACT: In recent decades, research in political psychology has illuminated the psychological processes underlying important political action, both by ordinary citizens and by political leaders. As the world has become increasingly engaged in thinking about... View Details

Keywords: Prejudice and Bias; Race; Complexity

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July 1994
Background Note

Retail Expansion Strategies

By: David E. Bell

Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many. View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry

October 2021 (Revised May 2023)
Case

Engine No.1: An Impact Investing Firm Engages with ExxonMobil

By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski

ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details

Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media

April 13, 2021
Article

Misinformation about Science in the Public Sphere

By: Dietram A. Scheufele, Andrew J. Hoffman, Liz Neely and Czerne M. Reid

This is an introduction to a special issue on a colloquium of the National Academies of Sciences, Engineering, and Medicine titled, “Advancing the science and practice of science communication: Misinformation about science in the public sphere.” This event was the... View Details

Keywords: Knowledge Dissemination; Communication Strategy; Science; Information

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The recent growth of concern around issues such as social biases implicit in algorithms, economic impacts of artificial intelligence (AI), or potential existential threats posed... View Details

August 1974 (Revised March 1986)
Case

Architects Collaborative, Inc.

Although internationally recognized for quality design, the collaborative's billings have been on a plateau for four years and they are losing jobs to architects with sophisticated marketing practices. The main issue is how marketing can be integrated into a design... View Details

Keywords: Design; Marketing Strategy; Creativity; Service Industry

13 Mar 2007
First Look

First Look: March 13, 2007

of the various parties involved, and the manner in which the key issues of structure, management, implementation, and accountability have been addressed. The Omidyar-Tufts Microfinance Fund seeks to have a catalytic effect on the... View Details

Keywords: Martha Lagace

08 Sep 2015
First Look

September 8, 2015

complaints per year. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49555 The Value of Corporate Citizenship: Protection By: Minor, Dylan Abstract—We explore the notion that corporate citizenship, as obtained through Corporate View Details

Keywords: Carmen Nobel

March 2002 (Revised October 2002)
Case

Akamai's Underwater Options (A)

By: Brian J. Hall, Houston Lane and Jonathan Lim

Akamai's stock price declines dramatically with the NASDAQ in 2000, causing virtually all employee options to go underwater. Ownership and retention incentives are largely destroyed, and employee morale falls sharply. Management weighs the pros and cons of various... View Details

Keywords: Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits