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27 Jun 2007
Lessons from the Classroom

Learning to Make the Move to CEO

You're a successful senior executive with 20, 25 years of experience under your belt. You've made your mark and stand just 1 or 2 rungs from the position of CEO. Now what? As faculty chair of Harvard Business School's Advanced Management View Details

Keywords: by Julia Hanna; Education

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

dress for success evolves over time. Harvard Business School professor Myra Hart, an expert in high potential entrepreneurship, has offered several programs over the years to help HBS alumnae quickly regain the skills they need to... View Details

Keywords: by Mallory Stark

2015
Case

Advanced Leadership Pathways: Mike Critelli and Dossia Service Corporation

By: Rosabeth Moss Kanter and Patricia Bissett Higgins

In 2010, Mark Critelli was a well-seasoned corporate executive who had recently transitioned from being the CEO of a Fortune 500 company to that of a startup called Dossia. As an AL Fellow, he knew that despite believing in Dossia’s mission to empower individuals with... View Details

June 2002 (Revised April 2003)
Course Overview Note

Business Marketing: Course Overview Note for Instructors

By: Das Narayandas

Details the structure and execution of the Business Marketing course taught in the elective curriculum of the MBA program at HBS. View Details

Keywords: Marketing

July 1982
Supplement

General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video

By: Richard G. Hamermesh and Francis Aguilar

Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants. View Details

Keywords: Managerial Roles; Corporate Strategy; Strategic Planning; Goals and Objectives

August 2011 (Revised September 2011)
Supplement

The Dannon Company: Marketing and Corporate Social Responsibility (B)

By: Christopher Marquis and Bobbi Thomason

Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry

Teaching Interest

Overview

Teaching Fellow, Technology and Operations Management Core MBA course 2011, 2012 Rating: 4.6/5 n=24 (Fall, 2012) Teaching Fellow, Frances Frei's Technology and Operations Management Core MBA course 2010 Teaching Fellow, Pre-MBA Program 2009-2010 View Details

Keywords: Operations

January 2018
Case

Flying into the Future: HondaJet

By: Gary P. Pisano and Jesse Shulman

This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration... View Details

Keywords: Diversification; Technological Innovation; Growth and Development Strategy; Innovation and Management; Air Transportation Industry

October 2003 (Revised January 2004)
Exercise

Electric Maze Exercise, The

By: Amy C. Edmondson and Hanna Rodriguez-Farrar

This team-based exercise uses an educational tool called "The Electric Maze," developed by Interel Corp., to teach insights about the social and psychological challenges facing employees who must engage in collaborative learning. The tool is a grid-patterned rug with... View Details

Keywords: Change Management; Leadership; Learning; Groups and Teams; Risk and Uncertainty

September 2006 (Revised November 2007)
Case

Patrimonio Hoy: A Financial Perspective

By: Arthur I Segel, Michael Chu and Gustavo A. Herrero

Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public... View Details

Keywords: Diversification; Housing; Income; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico

17 Apr 2013
Research Event

Conference Challenges Gender Conventions

A recent conference at Harvard Business School addressed the on-the-ground reality of women leaders 50 years after the first women were admitted to the School's two-year MBA Program. And the reality is that women leaders are stuck—for example, women make up less than 5... View Details

Keywords: by Maggie Starvish

January 1983 (Revised June 1985)
Case

Mary Kay Cosmetics, Inc.: Marketing Communications

By: John A. Quelch

Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details

Keywords: Marketing Communications; Salesforce Management; Decision Making; Performance Effectiveness; Management Teams; Beauty and Cosmetics Industry; United States

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

September 2010 (Revised March 2013)
Case

Capital for Enterprise Limited (CfEL): Bridging the SME Early-Stage Finance Gap

By: Josh Lerner, Eli Talmor, Ananth Vyas Bhimavarapu and Thibaud Simphal

The CEO of the company set up to manage a British government effort to promote the venture capital industry considers the progress made to date, as well as how the program can be adjusted. View Details

Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Business and Government Relations; Financial Services Industry; Public Administration Industry; United Kingdom

2019
Working Paper

Southern Responses to Gold Certification: Cooperate, Compete, Reject, Revise

By: Kristin Sippl

Artisanal gold mining is a Southern subsistence livelihood posing both challenges and opportunities for sustainable development. In 2011, Fairtrade International launched a certification program to address sustainability problems in the sector. Southern activists,... View Details

Keywords: Eco-labeling; Extractive Industries; Emerging Economies; Fair Trade; Environmental Sustainability; Standards; Programs; Governance Compliance; Competition; Adaptation; Mining Industry

21 Nov 2005
Research & Ideas

The Geography of Corporate Giving

In the paper, we contrasted the social activities of major corporations in two Ohio cities—Cleveland and Columbus—and discovered that they have very different patterns. In Columbus, there is a preponderance of activities targeted to children's needs. These include... View Details

Keywords: by Sean Silverthorne

January 2017
Case

Flatiron School

By: Thomas Eisenmann and Halah AlQahtani

In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift... View Details

Keywords: Scaling Start-ups; Growth Strategy; Entrepreneurship; Distribution Channels; Growth and Development Strategy; Internet and the Web; Business Startups; Diversification; Expansion; Education Industry; United States

December 2000 (Revised February 2002)
Case

Pine Street Capital

A technology hedge fund is trying to decide whether and/or how to hedge equity market risk. Its hedging choices are short-selling and options. The fund has just gone through one of the most volatile periods in NASDAQ's history, it is trying to decide whether it should... View Details

Keywords: Risk Management; Investment Funds

April 2020 (Revised October 2020)
Case

Unilever's Response to the Future of Work

By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej

In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details

Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe

April 2012
Article

Addressing the Leadership Gap in Medicine: Residents' Need for Systematic Leadership Development Training

By: Daniel Mark Blumenthal, Kenneth Richard Lee Bernard, Jordan David Bohnen and Richard Bohmer

All clinicians take on leadership responsibilities when delivering care. Evidence suggests that effective clinical leadership yields superior clinical outcomes. However, few residency programs systematically teach all residents how to lead, and many clinicians are... View Details

Keywords: Health Care and Treatment; Service Delivery; Leadership Development; Training; Programs; Practice

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