Publications

August 2013 (Revised November 2013)
Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan

Educators

April–June 1989
Article

How Far Should Global Products Go?

By: Louis T Wells Jr and Sushil Vachani

Keywords: Product

20 Sep 2010
News

Limits of Productivity Growth Bode Well for Jobs

2019
Article

When Gender Diversity Makes Firms More Productive

By: Stephen Turban, Dan Wu and Letian Zhang

Does diversity make a company more productive? Many say yes—some researchers argue that gender diversity leads to more innovative thinking and signals to investors that a company is competently run. Others say no—conflicting research indicates that gender diversity can... View Details

Keywords: Gender; Diversity; Performance; Performance Productivity

Register to Read

2019
Chapter

A Claim to Own Productive Property

By: Nien-hê Hsieh

BOOK ABSTRACT: The status of economic liberties remains a serious lacuna in the theory and practice of human rights. Should a minimally just society protect the freedoms to sell, save, profit, and invest? Is being prohibited to run a business a human rights violation?... View Details

Nov 2014
Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

15 May 2014
Conference Presentation

Crowdsourced Digital Goods and Firm Productivity

By: Frank Nagle

April 2013
Teaching Note

Sterling Household Products Company (Brief Case)

By: William E. Fruhan and Craig Stephenson

August 1990 (Revised April 1993)
Teaching Note

Destin Brass Products Co., Teaching Note

By: William J. Bruns Jr.

Teaching Note for (9-190-089). View Details

Keywords: Teaching; Information

March 1979 (Revised March 1984)
Case

Texas Instruments ""Speak and Spell"" Product

August 1979 (Revised February 1981)
Case

Warner-Lambert Japan Ltd.: Schick Products Division

March 1987 (Revised November 1990)
Supplement

Toshiba Consumer Products (UK) Ltd. (B)

January 1989 (Revised October 1993)
Supplement

Du Pont Freon Products Division (B)

By: Richard H.K. Vietor and Forest L. Reinhardt

Supplements the (A) case. View Details

26 Feb 2011
News

Consumers Hold On to Products Longer

05 Nov 2018
News

Using Experiments to Launch New Products

03 Nov 2015
Video

Harnessing productive tensions in hybrid organizations

March 1996
Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington

Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details

Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry

Educators

May 1989 (Revised June 1990)
Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details

Keywords: Marketing Strategy; Auto Industry