positive behavior - Publications - Faculty & Research

Research Summary

Overview

Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

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Curriculum - Business & Environment

and synthetic biology- that have passed commercial viability and are on-track to change the foundations of business and society by 2035. These technologies predict behavior and increasingly create behavior. They learn and improve... View Details

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in designing regulation. This study examines a unique energy efficiency standard for... View Details

Keywords: Dina Gerdeman

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

their purchase positively and less likely to return it. In fact, both star ratings and return rates improved by over 3 percent. “It takes time for the search tool to actually increase search effectiveness in a way that allows both... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

10 Feb 2021
Research & Ideas

Has #MeToo Changed How Hollywood Hires?

“Examining the differential change due to the association with Weinstein is critical. It helps better nail down the specific effect of #MeToo. Those without prior ties to Weinstein serve as a control group,” Luo explains. “Changes in their View Details

Keywords: by Rachel Layne; Media & Broadcasting

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55884 April 2019 Journal of Economic Behavior & Organization Incentives for Public Goods Inside Organizations: Field Experimental Evidence By: Blasco,... View Details

Keywords: Dina Gerdeman

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details

Keywords: Margie Kelley

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

be conscious. You have to put the work in. You have to live it Cultivating positive ethics within our companies is among the most important things we can do.” Surveys show plenty of work still needs to be done. Nelson and Stout write that... View Details

Keywords: by Lane Lambert

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

a position within the nonprofit space and specifically for an organization that had mission and purpose in their DNA. I was fortunate to find a position in the marketing department for HBS’s Career... View Details

02 Apr 2021
Research & Ideas

Salary Negotiations: A Catch-22 for Women

exercises in negotiation. The researchers wanted to understand why women consistently underperform men in similar negotiation settings, as has been repeatedly shown by past research. Having a strong alternative shapes behavior Among the... View Details

Keywords: by Kristen Senz

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

previous research, even stereotypes that cast people in a positive light—such as suggesting that women are kinder than men or that Asians excel in math—can trigger a negative reaction from these groups. Some companies have learned this... View Details

Keywords: by Dina Gerdeman; Consumer Products

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

leadership behaviors may depend on the "context" in which they are found. As a result, one might conclude as Mike Leahy did that " I am fascinated with the range of our readers' responses to something I thought was rather... View Details

Keywords: by Jim Heskett

31 May 2004
Research & Ideas

How Team Leaders Show Support–or Not

positive. How does negative behavior affect creativity and perceptions of leader support? A: For whatever reason (and there are several possibilities), reports of negative leader behavior were more common in... View Details

Keywords: by Martha Lagace

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive social impact.... View Details

Keywords: by Ranjay Gulati

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

clustered positions were more likely to copy an incorrect theory from a neighbor than their less-clustered counterparts. "We realized that the network structure seemed to have opposite effects for searching for information and... View Details

Keywords: by Carmen Nobel; Video Game; Web Services

25 Apr 2017
First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is undergoing a generational shift in... View Details

Keywords: Sean Silverthorne

04 Mar 2019
What Do You Think?

What’s the Antidote to Surveillance Capitalism?

Surveillance Capitalism, you are fooling yourself.” David Wittenberg stated the case for the position that the source of the problem is us. “No matter how much businesses know about us, they cannot sell to us unless their products make... View Details

Keywords: by James Heskett; Advertising; Consumer Products

18 Oct 2022
Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

article we're actually focusing on a third type: Even if the data used to train the algorithm is unbiased and representative, there may be correlations between the person’s protected attributes and their behaviors or features that are... View Details

Keywords: by Rachel Layne

February 2009 (Revised July 2012)
Case

Jieliang Phone Home! (A)

By: Willy Shih, Ethan Bernstein and Nina Bilimoria

At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details

Keywords: Compensation and Benefits; Job Design and Levels; Business Processes; Behavior; Motivation and Incentives; Manufacturing Industry; China

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