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Show Results For
- All HBS Web
(2,133)
- People (22)
- News (552)
- Research (865)
- Events (22)
- Multimedia (17)
- Faculty Publications (417)
Jill J. Avery
Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details
Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
George Serafeim
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School, where he co-leads the Climate and Sustainability Impact Lab in the Digital, Data, and Design Institute. He teaches the course "Risks, Opportunities and... View Details
Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
- Working Paper
The Returns to Skills During the Pandemic: Experimental Evidence from Uganda
By: Livia Alfonsi, Vittorio Bassi, Imran Rasul and Elena Spadini
The Covid-19 pandemic represents one of the most significant labor market shocks to the world economy in recent times. We present evidence from a field experiment to understand whether and why skilled and unskilled workers were differentially impacted by the shock, in... View Details
Keywords: COVID-19 Pandemic; System Shocks; Labor; Competency and Skills; Development Economics; Uganda
Alfonsi, Livia, Vittorio Bassi, Imran Rasul, and Elena Spadini. "The Returns to Skills During the Pandemic: Experimental Evidence from Uganda." Harvard Business School Working Paper, No. 25-003, August 2024. (NBER Working Paper Series, No. 32785, August 2024.)
- June 23, 2021
- Article
Research: When A/B Testing Doesn't Tell You the Whole Story
By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
- 13 Apr 2012
- HBS Seminar
Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management
- 2023
- Working Paper
The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through
By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
Behavioral interventions often focus on reducing friction to encourage behavior change. In
contrast, we provide evidence that adding friction can promote long-term behavior change when
behaviors involve repeated costly efforts over longer time horizons. In... View Details
Dykstra, Holly, Shibeal O'Flaherty, and A.V. Whillans. "The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through." Harvard Business School Working Paper, No. 24-020, October 2023.
- June 2017
- Article
Creating Reciprocal Value Through Operational Transparency
By: Ryan W. Buell, Tami Kim and Chia-Jung Tsay
We investigate whether organizations can create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact... View Details
Keywords: Operational Transparency; Service Management; Production Management; Organizational Performance; Behavioral Operations; Service Operations; Service Delivery; Consumer Behavior; Labor; Organizational Design; Operations; Service Industry; United States; Kenya
Buell, Ryan W., Tami Kim, and Chia-Jung Tsay. "Creating Reciprocal Value Through Operational Transparency." Management Science 63, no. 6 (June 2017): 1673–1695.
The Uneven Impact of Generative AI on Entrepreneurial Performance
There is a growing belief that scalable and low-cost AI assistance can improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it hard to generalize from recent studies showing that generative... View Details
- 12 Oct 1999
- Research & Ideas
The Intellectual Underpinnings of Entrepreneurial Management
What are the roots of entrepreneurship as an academic field of interest? The term entrepreneur—literally, "undertaker"—has been around for over two centuries, having been introduced in the early eighteenth century by the... View Details
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
neutral, or even harmful to minting winning ideas. Testing for personality Koning and Hasan detail their findings in the paper Conversations and Idea Generation: Evidence from a Field Experiment, to be published in Research Policy this... View Details
Keywords: by Michael Blanding
- 15 Sep 2015
- First Look
September 15, 2015
decision support tool for Rue La La's daily use. We conduct a field experiment and find that sales do not decrease due to implementing tool recommended price increases for medium and high price point... View Details
Keywords: Sean Silverthorne
- 2024
- Working Paper
Intrinsic Motivation and Referrals Within Firms: Evidence from a Large Microfinance Institution
By: Natalia Rigol and Benjamin N. Roth
Many organizations rely on internal referrals between employees with differing
comparative advantages. Yet when an employee encounters a lucrative opportunity,
they may be motivated to retain it even when doing so harms efficiency. We develop
a framework that... View Details
Keywords: Loan Officers; Strategic Behavior; Strategic Disclosure; Microfinance; Financial Institutions; Financing and Loans
Rigol, Natalia, and Benjamin N. Roth. "Intrinsic Motivation and Referrals Within Firms: Evidence from a Large Microfinance Institution." NBER Working Paper Series, No. 29427, October 2021. (Resubmitted, Econometrica.)
- 03 Mar 2022
- HBS Seminar
Daniela Saban, Stanford
- 13 May 2014
- Working Paper Summaries
The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. In the first study of this phenomenon, we implement two field experiments to provide... View Details
Keywords: Dina Gerdeman
- 06 Mar 2013
- Research & Ideas
HBS Cases: Women MBAs at Harvard Business School
School: 1962-2012," the case delves into the experiences of alumnae and alumni over the past 50 years, both inside and outside the classroom, as Dean Nitin Nohria considers what HBS might be like 10 years from now, when his young... View Details
- 29 May 2013
- Blog Post
Gaining Career Traction
the holiday break, but also the excitement of FIELD II Immersion! I personally am traveling to Accra, Ghana, and couldn’t be more excited. I’ve never been to Africa before, so I’m excited to not only View Details
Keywords: Nonprofit / Government
Michael Beer
MICHAEL BEER
Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details
- 11 Aug 2003
- Research & Ideas
Cheap, Fast, and In Control: How Tech Aids Innovation
of well-designed business experiments can address new and unknown markets. In contrast, running experiments where early product prototypes are shown to customers can address need uncertainty. Q: How should... View Details
Keywords: by Wendy Guild