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Publications

Publications

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  • All HBS Web  (1,352)
    • News  (290)
    • Research  (562)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (85)

Show Results For

  • All HBS Web  (1,352)
    • News  (290)
    • Research  (562)
    • Events  (12)
    • Multimedia  (8)
  • Faculty Publications  (85)
← Page 25 of 1,352 Results →
  • 2020
  • Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Citation
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Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
  • 18 Jul 2023
  • Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology
  • Web

Donor Societies - Alumni

please email pg@hbs.edu so we can welcome you to the Society. Membership Offerings Recognition in HBS publications Invitations to selected events and programs Professional, personalized planned giving services Introducing the John C.... View Details
  • 16 Oct 2023
  • HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

them,” Hill says. “It all takes practice and time.” You Might Also Like: Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age Digital Transformation: A New Roadmap for Success Why the Largest Minority Group Faces the Most Hate—and How to Push Back Feedback... View Details
Keywords: by Lane Lambert; Air Transportation
  • 05 May 2022
  • HBS Case

College Degrees: The Job Requirement Companies Seek, but Don't Really Need

everyone.” Related reading from the Working Knowledge Archives Why Unqualified Candidates Get Hired Anyway Feedback or ideas to share? Email the Working Knowledge team at workingknowledge@hbs.edu. [iStockphoto/Mauricio Graiki] View Details
Keywords: by Jay Fitzgerald
  • Web

Rock Entrepreneurship Advisor Program - Entrepreneurship

virtual mentoring, pitch feedback, and more. To book a time with a REAP Advisor, visit the profiles linked below. REAP office hour appointments are for HBS alumni only . Please be sure to use your HBS email address when submitting your... View Details
  • 16 Apr 2020
  • Blog Post

Am I Eligible for the 2+2 Program?

2+2 FAQs here, and feel free to email us with any additional questions at 2plus2@hbs.edu. We hope this is helpful, and best of luck in your application! Want to learn more? Visit our 2+2 Program page or start your application. View Details
  • 23 Apr 2024
  • In Practice

Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now

With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
  • Web

Forgot Password - Alumni

Help Forgot Password 6ms Forgot Your Password? If you know your HBS email address, you can use the reset your password application . If you do not, or if the reset form doesn't work for you, contact us at 617.384.5977 or by View Details
  • 30 Sep 2019
  • Book

6 Steps to Building a Better Workplace for Black Employees

asked his staff to gather for a series of conversations about race. Two years later, when one of PwC’s own black employees was shot to death by an off-duty police officer, Ryan emailed his employees with a plea to keep talking. Yet, the... View Details
Keywords: by Dina Gerdeman
  • 18 Aug 2022
  • Op-Ed

Your Best Employees Are Burning Out: A Framework for Retaining Talent

Leaders? Focus on Mindset, Skills, Knowledge The Growth Engine Too Many Companies Overlook: Employees Related reading from the Working Knowledge Archives Understaffed and Overworked: What Now? Feedback or ideas to share? Email the Working... View Details
Keywords: by Hise Gibson and MaShon Wilson
  • Web

Alumnae Circles - Alumni

circles@hbs.edu to their email contacts and safe sender list. JOINING A CIRCLE Alumnae Circles is available to those with HBS alumni status in an active Circles region . Invitations to join (or renew) are sent once a year during the... View Details
  • 19 Sep 2023
  • Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

appeared in the Harvard Gazette. Interview has been edited for clarity and length. You Might Also Like: 5 Qualities That Help Companies Thrive for Decades—Even Centuries When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment Could a Business Model... View Details
Keywords: by Clea Simon, Harvard Gazette; Aerospace
  • 15 Nov 2022
  • Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

bad story.” You Might Also Like: Has #MeToo Changed How Hollywood Hires? Empower Your Employees to Make Better Decisions How to Make the World Better, Not Perfect Feedback or ideas to share? Email the Working Knowledge team at... View Details
Keywords: by Pamela Reynolds
  • Web

Terms of Use - Alumni

without notice to users any user content that does not meet the standards set by the Alumni Website Full Terms of Use (pdf) . Email My Class or Section/Alumni Messaging Service The Alumni Messaging Service has been provided to facilitate... View Details
  • Web

Apply - Crossover Into Business

Apply Apply Name Email Phone Sports League Years in the league The program is for active and recently retired professional athletes. Are you an active athlete? Yes No If yes, what is your current team or league? If no, when did you... View Details
  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

S&P 500? There are trillions and trillions of pension assets in S&P funds. Some things are just sticky because they are the benchmark. You Might Also Like: 8 Strategies to Sustain Business Innovation Why Technology Alone Can't Solve AI's Bias Problem How to Get... View Details
Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
  • 14 Mar 2023
  • In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

Credit Ratings? Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details
Keywords: by Dina Gerdeman; Financial Services; Banking
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

the Working Knowledge Archives How Will Millennials Manage? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image: iStockphoto/blackred View Details
Keywords: by Lane Lambert
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
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