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  • 09 Feb 2010
  • First Look

First Look: Feb. 9

of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where... View Details
Keywords: Martha Lagace
  • February 1991
  • Background Note

Note on Sealed Bid Auctions

By: David E. Bell
Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details
Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions
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Bell, David E. "Note on Sealed Bid Auctions." Harvard Business School Background Note 191-140, February 1991.
  • December 1993 (Revised November 2009)
  • Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant
Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry
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Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

Harvard Business School and an expert on interactive advertising, to give us a quick overview of the MySpace phenomenon. Deighton was the founding co-editor of the Journal of Interactive Marketing, which reports scholarly research in this field, and is currently editor... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • 14 Oct 2002
  • Research & Ideas

The Widening Rift Between Corporations and Society

people are chronically disappointed and frustrated by their experiences as consumers and employees. We no longer trust large organizations to serve our needs. On every level, we are experiencing a divisive "us vs. them"... View Details
Keywords: by Martha Lagace
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
  • 20 Jun 2016
  • Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

implications for anyone looking to impress others, for those who are tasked with forecasting consumer behavior, or for salespeople who consult with customers on prospective purchases. In short, it’s dangerous to predict what others will... View Details
Keywords: by Carmen Nobel; Retail
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

million from advertising. The new CEO had to decide which of these three revenue sources he should focus on in the future and how this choice would influence the target customers, the service offerings, and the required capabilities.... View Details
Keywords: Sean Silverthorne
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details
Keywords: by Ann Cullen
  • 19 May 2009
  • First Look

First Look: May 19, 2009

salinity; and poses strategic choices for a start-up company operating at the intersection of business, agriculture, and climate change. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709019 CalPERS'... View Details
Keywords: Martha Lagace
  • 25 Sep 2000
  • Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

cheaper than another, that is faster than another, and so on. CB: Again, think of the analogy of various kinds of books on a shelf. KC: What's important is that it is possible to seek the "best of the best" combination through mixing and matching. This kind... View Details
Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a company's product. In stage two,... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015,... View Details
Keywords: Dina Gerdeman
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that... View Details
Keywords: Sean Silverthorne
  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

studies consumer decision-making, with a particular interest in how we make sense of other people’s choices. Just five days after the election, Barasz conducted an online survey that asked Trump voters what spurred them to vote for the... View Details
Keywords: by Dina Gerdeman
  • 02 Jun 2003
  • Research & Ideas

Stuck in Gear: Why Managers Don’t Act

that a success formula may frequently go stale or, as he puts it, "harden," for a complex set of reasons that are, in fact, surprisingly predictable—though not easy to avoid. "To succeed in business, every manager must make View Details
Keywords: by Martha Lagace
  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

established organizations are wise to consider radically new approaches that address changing needs of consumers in today's digital age. Yet companies should be wary of the temptation to toss out all existing practices because they risk... View Details
Keywords: by Dina Gerdeman; Education; Advertising
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

you elaborate a little on why this is important? A: Frankly, this always the case regardless of whether they operate at the TOP or BOP of the pyramid, except that at the top, there are enough agencies protecting consumers, and consumers... View Details
Keywords: by Sean Silverthorne
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

which is hard to explain by the traditional leverage tradeoff with financial distress that emphasizes downside risk. The results are robust to a variety of specification choices and control variables. Publisher's link:... View Details
Keywords: Dina Gerdeman
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