consumer choice - Publications - Faculty & Research

12 Sep 2012
Research & Ideas

The Unexpected Link Between Cadavers and Careers

process." That said, the study's implications extend beyond cadaver donations. To Anteby, who teaches the MBA elective Managing Human Capital, the findings offer proof that our career choices directly affect other major life... View Details

Keywords: by Carmen Nobel; Education; Health

21 May 2008
Research & Ideas

Going Negative in Political Advertising

For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct View Details

Keywords: by John Quelch

01 Feb 2000
News

Breaking Down Barriers: The Electronic Wallet

bypass passwords, maintain purchase records from multiple sites, and link to customer service departments. Wallet advocates say that the technology gives consumers greater control, allowing customers more freedom of movement and View Details

Keywords: Judith A. Ross

19 May 2020
Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

good thing not to have any privacy policy,” John says. It’s almost as if you had the choice of two banks in a sketchy neighborhood, one with bulletproof glass and one without. For their last experiment, the researchers consciously tried... View Details

Keywords: by Michael Blanding; Retail

October 1997
Case

Polaroid Corporation: Digital Imaging Technology in 1997

Focuses on strategic decisions regarding investment in digital imaging technology facing Polaroid Corp., a worldwide leader in the traditional imaging marketplace, in July 1997. New Polaroid CEO Gary DiCamillo must decide how much emphasis to place on digital vs.... View Details

Keywords: Information Technology; Decision Choices and Conditions; Competitive Strategy; Consumer Products Industry

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07 Aug 2000
Research & Ideas

Rocket Science Retailing

double their profits—especially retailers of products with short life cycles, such as clothing, consumer electronics, books, and music. But despite the potentially high payoff—and a commonly accepted belief among retailers that early... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

health-economics literature has done a better job documenting consumer-choice mistakes in insurance and treatment choices than explaining why those mistakes occur, it is clear that we should not ignore these mistakes in our analyses. We... View Details

Keywords: Sean Silverthorne

01 Jun 2018
News

June 2018 Alumni and Faculty Books

consumers in seeking care providers, how consumers make decisions about health care, the system-wide effects of increased consumer choice in... View Details

10 Apr 2006
Research & Ideas

Lessons from the Browser Wars

the brand choice made by users, "distribution played a larger role than did technical progress in determining the market outcomes," the scholars conclude in the paper "Economic and Technical Drivers of Technology Choice:... View Details

Keywords: by Sara Grant; Consumer Products; Consumer Products; Consumer Products

2008
Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano

In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details

Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States

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25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

consumer products. Finally, a series of cubes represents major customers. The shapes lie scattered on your desk. Your job is to fit the pieces together. Do you place the spheres on top of the blocks so that functions report to the... View Details

Keywords: by Robert Simons

01 Sep 2008
News

No Rain Delay for Graduation 2008

podium, Time Inc. chairman and CEO Ann S. Moore (MBA ’78) challenged the Class of 2008 to make a difference while maintaining balance in their lives. “I’m sorry my generation didn’t advance civilization further for you and left you with so many problems,” said Moore,... View Details

Keywords: commencement; Colleges, Universities, and Professional Schools; Educational Services

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

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01 Dec 2003
News

Selling Digital Privacy

those companies, not to the individuals. The companies in turn resell that information to others, leaving the source of the information — the individual — out of the loop. Today, consumers face a stark View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

March 1990 (Revised May 1993)
Case

Pennzoil Co.

Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration),... View Details

Keywords: Decision Choices and Conditions; Competitive Advantage; Consumer Products Industry; Consumer Products Industry

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Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods

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May 2010
Teaching Note

Toward Golden Pond (TN) (A) and (B)

By: Nicolas P. Retsinas and Griffin James

Teaching Note for [210045] and [210046]. View Details

Keywords: Age; Risk and Uncertainty; Decision Choices and Conditions; Demand and Consumers; Real Estate Industry; China

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25 Oct 2016
First Look

October 25, 2016

understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details

Keywords: Sean Silverthorne

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

to give price estimates in advance of service. Such estimates would not only improve consumer choice but would also spur providers to learn about their real costs. [ ] Accessible Information. Under... View Details

Keywords: by Michael E. Porter; Health

April 2008 (Revised March 2014)
Case

Flying J (A)

By: Rohit Deshpande and Lauren Barley

The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether... View Details

Keywords: Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States

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