Publications

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

This is the second of our three-part "Leading in the Digital Era" series. Read parts one and three. For the past two years, we've been asking executives: Where is your company in its digital journey, and where do you want to go?... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

10 May 2021
Research & Ideas

Who Has Potential? For Many White Men, It’s Often Other White Men

them—a familiar scenario that plays out at a lot of companies. “Merely increasing the number of employees from underrepresented groups and trying to be inclusive isn’t enough,” Ely says. “Instead, companies that are intent on diversifying... View Details

Keywords: by Dina Gerdeman

26 Nov 2012
News

The Ordinary Heroes of the Taj Hotel

14 Apr 2020
News

Begin with Trust

November 2017 (Revised September 2020)
Supplement

Miami's Tech Future (B): Building the Entrepreneurial Ecosystem

By: Rosabeth Moss Kanter

In 2017, Miami was rated #1 among U.S. cities for startups, but about 40th for “scale-ups” – growth companies. This case shows how leaders of incubators and accelerators supported startups and a culture of entrepreneurship, but also describes some factors limiting... View Details

Keywords: Scaling; Growth; Startup; Community Engagement; Community Impact; Community Relations; Business Startups; Entrepreneurship; Information Technology; Growth and Development Strategy; Business and Community Relations; Miami; Florida

October 2019 (Revised February 2020)
Case

Thermax—Changing of the Guard

By: Christina R. Wing and Inakshi Sobti

Thermax is an engineering company in India that provides integrated solutions in energy, environment, and chemicals. The Aga family along with family trusts owns 62% of the company. Post a restructuring exercise in 2000, Thermax transforms itself from a small family... View Details

Keywords: Family Business; Transformation; Business Conglomerates; Strategy; Management Succession; Selection and Staffing; Organizational Culture

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

one dimension or another—for instance, Dollar General lost its focus on the values in its culture and, as a result, recently had to restate its earnings. It's much easier to be a tumbler than it is to remain a winner. Our research found... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

14 Apr 2015
First Look

First Look: April 14

launch of new products. A series of questions are presented that companies should keep in mind when poised to launch a product. Questions about advertising, pricing, and branding are explored, as well as who in a product's supply chain... View Details

Keywords: Sean Silverthorne

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

in MBA branding and advertising courses for decades. This study provides additional evidence that building culture share brands is qualitatively different than conventional brand management. I'm also working on a study with HBS professor... View Details

Keywords: by Manda Salls

May 2025 (Revised July 2025)
Case

Mission First at Coinbase

By: Charles C.Y. Wang and Brian K. Baik

This case examines Coinbase’s two major organizational transformations in 2020 amid significant market volatility and social upheaval. As the leading U.S. cryptocurrency exchange prepared for its landmark IPO, CEO Brian Armstrong made two controversial decisions:... View Details

Keywords: Cryptocurrency; Management Control; Talent and Talent Management; Business or Company Management; Management Systems; Mission and Purpose; Organizational Culture; Employee Relationship Management

October 2010 (Revised August 2016)
Case

On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010

By: Clayton S. Rose, Sandra J. Sucher, Rachel Gordon and Matthew Preble

In October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of... View Details

Keywords: Decision Choices and Conditions; Values and Beliefs; Leadership; Crisis Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Quality; Pharmaceutical Industry

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games

September 2016
Case

Truly Human Leadership at Barry-Wehmiller

By: Dylan Minor and Jan Rivkin

The chief executive of Barry-Wehmiller, a large maker of industrial equipment, has resolved to run the company via “truly human leadership” in which “success is measured by the way we touch the lives of people.” With unusual people practices and a distinctive strategy,... View Details

Keywords: Job Cuts and Outsourcing; Values and Beliefs; Organizational Culture; Employees; Business Strategy; Manufacturing Industry

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

M.C. for Youth)—to champion the band on social media and send it to mega-stardom. The large, loyal following was a big part of what investors were buying when BTS’ management company raised $50 billion in its 2020 IPO, leading Chung and... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

22 Jan 2019
News

Creating Psychological Safety in the Workplace

July 2022 (Revised August 2022)
Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson

Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details

Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States

21 Apr 2022
News

‘Workcations’ Aren’t an Escape. They’re Practice.

August 2009
Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States