by by Jim Heskett - Publications - Faculty & Research

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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September 1984 (Revised February 1989)
Case

Benetton (A)

By: James L. Heskett

The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details

Keywords: Logistics; Brands and Branding; Networks; Production; Marketing Strategy; Globalization; Apparel and Accessories Industry; United States; Europe

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13 Sep 2011
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First Look: September 13

energy and potential of their people to deliver superior economic and social value. Book: http://hbr.org/product/higher-ambition-how-great-leaders-create-economic-/an/12957-HBK-ENG The Culture Cycle: How to Shape the Unseen Force That Transforms Performance... View Details

Keywords: Sean Silverthorne

09 Jan 2018
First Look

First Look at New Research and Ideas, January 9, 2018

separate studies by the type of entrepreneurial behavior considered: entry into entrepreneurship, performance outcomes, and exit from entrepreneurship. This literature shows common results and many points of disagreement, reflective of... View Details

Keywords: Sean Silverthorne

Research Summary

Deep Indicators of Business Model Success

By: James L. Heskett

The purpose of this study is to develop ways of helping practitioners identify and measure deep indicators of success in the business models being pursued by their organizations. The hypothesis is that success is dependent on these deep indicators. The indicators are... View Details

14 Apr 2015
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First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details

Keywords: Sean Silverthorne

15 Oct 2008
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First Look: October 15, 2008

business leader, not just a technical specialist. By inviting you to "walk in the shoes" of an IT leader, this book will help you better understand the role of IT in your organization and navigate your own career with greater... View Details

Keywords: Martha Lagace

11 Dec 2012
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First Look: Dec. 11

Back, Moving Forward: A Review of Group and Team-Based Research, edited by Margaret A. Neale and Elizabeth A. Mannix, 359-381. Emerald Group Publishing, 2012 Abstract Purpose-We review how team members' identities and interests affect... View Details

Keywords: Sean Silverthorne

Web

Instructor Performance - Christensen Center for Teaching & Learning

met. Transcript Feedback from Students Tom DeLong Professor DeLong talks about gains to be made by allowing students to give feedback earlier in the semester. Transcript Peer Support and Review Jim View Details

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Podcast - Business & Environment

explore the innovation, behavioral science, and regulations shaping the market for reusable containers for take-out food and beverages. Fabian shares how Vytal is tackling packaging waste by building a reusable container system for... View Details

09 Dec 2014
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First Look: December 9

performance of hybrid organizations that pursue a social mission, and sustain their operations through commercial activities, by studying work integration social enterprises (WISEs). We argue that social imprinting and economic... View Details

Keywords: Sean Silverthorne

September – October 2011
Article

Manage the Culture Cycle

By: James L. Heskett

Organizational culture—the shared assumptions, values, and behaviors that determine "how we do things around here"—can be measured and shaped. In organizations with large numbers of customer-facing employees, it can account for up to half of the difference in operating... View Details

Keywords: Organizational Culture; Value; Behavior; Retention; Customer Focus and Relationships; Change Management; Learning; Innovation and Invention; Labor

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25 May 2010
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First Look: May 25

attempting the transformation required to embrace a new, dominant technology—the choice to maintain focus on the old technology. In considering this choice we distinguish between "racing" strategies, which attempt to fight off the rise of the new technology... View Details

Keywords: Martha Lagace

December 2024
Case

Xtalic

By: Joshua Lev Krieger and Jim Matheson

This case study examines the commercialization efforts of Xtalic, a startup founded by MIT scientists based on their discovery of a novel material science method to protect metal substrates. The case focuses on the strategic decisions involved in bringing this... View Details

Keywords: Innovation ＆ Entrepreneurship; Innovation and Management; Entrepreneurial Finance; Entrepreneurship; Business Model; Business Startups; Agreements and Arrangements; Science-Based Business; Commercialization

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Faculty & Research - Business & Environment

that when firms compete via supply functions, transferring high-cost capacity to the largest, most efficient firm—thereby diversifying its production technologies while increasing concentration—can lower prices by prompting the leader to... View Details

Web

Entrepreneurship - Faculty & Research

the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a macro level, experimentation by new firms underlies the Schumpeterian notion of creative destruction. However, at a micro level,... View Details

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Biography - Institute For Strategy And Competitiveness

His research has received numerous awards, and he is the most cited scholar today in economics and business. While Michael Porter is at the core a scholar, his work has achieved remarkable acceptance by practitioners across multiple... View Details

August 2024 (Revised November 2024)
Case

Commonwealth Fusion Systems: Born at Scale

By: Joshua Lev Krieger, Jim Matheson, Kyle Myers, Gunnar Trumbull and Richard Vietor

This case study chronicles the journey of Commonwealth Fusion Systems (CFS) on its ambitious mission to commercialize fusion energy and become the world’s leading provider of fusion power plants. Emerging from a “special arrangement” with MIT's Plasma Science and... View Details

Keywords: Nuclear Energy; Innovation; Entrepreneurship; Entrepreneurial Finance; Energy Generation; Commercialization; Science-Based Business; Technological Innovation; Market Entry and Exit; Energy Industry

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30 Oct 2012
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First Look: October 30

Michael W. Toffel Publication:Organization Science (forthcoming) Abstract Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor... View Details

Keywords: Sean Silverthorne

January 2024
Case

Fusion Industry Association: Igniting the Future of Clean Energy

By: Joshua Lev Krieger, Jim Matheson, Kyle R. Myers and Henry Tao

Fusion energy is evolving from a scientific idea to a commercial possibility, drawing large investments and regulatory discussions; how should the FIA navigate this evolution?

The Fusion Industry Association (FIA) is at the forefront of transforming fusion... View Details