Publications
Publications
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- All HBS Web
(3,286)
- Faculty Publications (644)
- July 2008 (Revised March 2009)
- Case
elBulli: The Taste of Innovation
By: Michael I. Norton, Julian Villanueva and Luc Wathieu
Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details
- July 2008 (Revised February 2009)
- Case
(PRODUCT) RED (A)
By: Youngme E. Moon, Michael I. Norton and David Chen
Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details
- July – August 2008
- Article
Help Employees Give Away Some of That Bonus
By: Michael I. Norton and Elizabeth W. Dunn
Employees who spend some or all of their bonuses on others-thereby creating what the authors call a "prosocial" workplace-are happier as a result. Managers can enhance that effect by providing opportunities to share the wealth. View Details
- 2008
- Chapter
I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a... View Details
- 2008
- Working Paper
Wellsprings of Creation: How Perturbation Sustains Exploration in Mature Organizations
By: David James Brunner, Bradley R. Staats, Michael L. Tushman and David M. Upton
Organizations struggle to balance simultaneous imperatives to exploit and explore, yet theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap: the missing mechanism by which organizations break free of old routines and... View Details
- June 2008 (Revised May 2017)
- Case
Cook Composites and Polymers Co.
By: Deishin Lee, Michael W. Toffel and Rachel Gordon
This case describes how a company improves resource efficiency and process quality in its manufacturing process by developing a waste by-product into a new product. The case describes how CCP cleans production equipment between batches using styrene, which becomes a... View Details
- Article
The Causes and Consequences of Industry Self-Policing
By: Jodi L. Short and Michael W. Toffel
Innovative regulatory programs are encouraging firms to police their own regulatory compliance and voluntarily disclose, or "confess," the violations they find. Despite the "win-win" rhetoric surrounding these government voluntary programs, it is not clear why... View Details
- 2008
- Report
Survey Questionnaire on Environmental Management Practices: Summary of Results by Industry and Practices
By: Magali Delmas and Michael W. Toffel
This document provides a summary of the results of a survey on Environmental Management Practices (EMP) conducted by the University of California at Santa Barbara during October and November 2003. The survey was sent to 3255 facilities in 8 industrial sectors: pulp,... View Details
- May 2008 (Revised April 2018)
- Case
The University of Texas MD Anderson Cancer Center: Interdisciplinary Cancer Care
By: Michael E. Porter and Sachin H. Jain
In 2006, University of Texas MD Anderson Cancer Center was an internationally leading institution for cancer care, education, and research. Since 1996, it had successfully reorganized itself from a cancer hospital that was physically organized around clinical... View Details
- April 2008
- Case
TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial
By: Michael Beer and Sunru Yong
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog... View Details
Keywords: Organizational Behavior; Meetings; Decision Making; Group Dynamics; Human Resource Management; Conflict; Information Technology; Leadership; Conflict Management; Competition; Groups and Teams; Organizational Culture; Human Resources; Communication; Decision Choices and Conditions; Crisis Management; Technology Industry
- April 2008
- Case
Chunghwa Telecom Co., Ltd. (A)
By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman... View Details
- April 2008
- Supplement
Chunghwa Telecom Co., Ltd. (B)
By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman... View Details
Keywords: State Ownership; Jobs and Positions; Monopoly; Privatization; Competition; Decisions; Motivation and Incentives; Labor and Management Relations; Resignation and Termination; Compensation and Benefits; Price; Status and Position; Telecommunications Industry; Public Administration Industry; Taiwan
- April 2008 (Revised May 2008)
- Case
Commonwealth Care Alliance: Elderly and Disabled Care
By: Michael E. Porter and Jennifer F Baron
Individuals enrolled in both Medicare and Medicaid, known as dual eligibles, are among the highest-cost beneficiaries in the US. Commonwealth Care Alliance, a small nonprofit insurer and care delivery system in Massachusetts, operated under a public demonstration... View Details
- 2008
- Book
Predictable Surprises
By: Max Bazerman and Michael D. Watkins
Most events that catch us by surprise are both predictable and preventable, but we consistently miss (or ignore) the warning signs. This book shows why such "predictable surprises" put us all at risk, and shows how we can understand, anticipate, and prevent them before... View Details
- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
- 2008
- Working Paper
Variance-Seeking for Positive (and Variance-Aversion for Negative) Experiences: Risk-Seeking in the Domain of Gains?
By: Jolie Mae Martin, Gregory M. Barron and Michael I. Norton
In contrast to research which has conflated losses with negative experiences and gains with positive experiences, we argue that because reference points are set by memories of extremely good and bad experiences, most outcomes are seen as losses in positive domains and... View Details
Keywords: Change; Experience and Expertise; Marketing; Research; Risk and Uncertainty; Loss; Perspective
- January 2008 (Revised October 2015)
- Case
Taiwan Semiconductor Manufacturing Company Limited: A Global Company's China Strategy
By: William C. Kirby, Michael Shih-Ta Chen and Keith Wong
After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC), was seeing a change. After four decades of regular double-digit growth the industry was still growing-but now at a much slower... View Details
- Article
Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race
By: Michael I. Norton, Joseph A. Vandello, Andrew Biga and John M. Darley
- 2008
- Working Paper
Embracing Commitment and Performance: CEOs and Practices Used to Manage Paradox
By: Tobias Fredberg, Michael Beer, Russell Eisenstat, Nathaniel Foote and Flemming Norrgren
We tend to assume that great leaders must make difficult choices between two or more conflicting outcomes. In an interview study with 26 CEOs of top American and European companies (incl. IKEA, Campbell Soups, Nokia, H&M), we find that instead of choosing between... View Details
- January 2008
- Article
The Five Competitive Forces That Shape Strategy
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details