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- All HBS Web
(2,857)
- People (2)
- News (976)
- Research (1,489)
- Events (4)
- Multimedia (22)
- Faculty Publications (728)
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
remained engaged. “On the surface, YouTube’s business model appears to be the work of genius. But it has posed problems.” According to Google investor John Doerr, she inherited a stretch goal set in 2012 to increase viewer engagement... View Details
- 25 Feb 2002
- Research & Ideas
The Country Effect: Does Location Matter?
collaborator John U. Farley have studied the impact of corporate culture and national culture on global marketing strategy. A few years ago they looked at the role played by these key organizational factors... View Details
Keywords: by Sean Silverthorne
- 10 Mar 2021
- Research & Ideas
Key to Doing Your Best at Work? Be Yourself
John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 18 Jul 2023
- Research & Ideas
Will Global Demand for Oil Peak This Decade?
Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
- 13 Jun 2017
- Blog Post
4 Things You Need to Know about the MS/MBA: Engineering Sciences Program
Harvard Business School has offered joint degrees for many years—including those with Harvard Law School, Harvard Kennedy School, and Harvard Medical School. Harvard recently announced the launch of a new program: a joint MS/MBA: Engineering Sciences degree offered... View Details
- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
turbulence” Badaracco, the John Shad Professor of Business Ethics, argues that, while market-based competition has been with us as long as capitalism, companies have been insulated from it over the last half-century View Details
Keywords: by Michael Blanding
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing insecurities to the camera.... View Details
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
Near the Guatemalan border in Mexico's Chiapas region, sandwiched between the Sierra Madres and the Pacific Ocean, there's a fertile pocket of land called the Soconusco. While once a hotbed of cacao production for the Aztecs and then the Spanish, the area was decimated... View Details
- 09 Nov 2022
- In Practice
COP27: What Can Business Leaders Do to Fight Climate Change Now?
The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
cons of mixing business with social service? Can nonprofits effectively serve two masters, their nonprofit mission and the call of the market? At the annual Dialogue on Social Enterprise, a daylong event held April 20 at Harvard Business School and the View Details
Keywords: by Martha Lagace
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
several options)? “Opportunists are the people who always ask, 'What's in it for me?'” Asking the question whom do you serve? is a powerful vector on which to build a useful typology of leadership. Based on this idea, I have constructed a six-level Purpose-Driven Model... View Details
Keywords: by Mitch Maidique
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 01 Jun 2023
- News
Curb Appeal
Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details
- 07 Jun 2021
- Book
9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'
unimaginable philanthropic possibilities become possible. Reprinted with permission of John Wiley and Sons, Inc. Excerpted from Effective Fundraising by F. Warren McFarlan. Copyright View Details
Keywords: by Danielle Kost
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Here are the 20 most popular stories published by HBS Working Knowledge in 2008, and the five most-read working papers authored by HBS faculty. Most Popular Articles 1. Creating a Positive Professional Image... View Details
Keywords: by Staff
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and Steenburgh helps managers think through... View Details
Keywords: by Sean Silverthorne
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand awareness? Many B2B CEOs say no, but... View Details
- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
both employers and employees to strike a brand-new balance when it comes to loyalty—one that gives organizations the focus and expertise they need to compete and employees the career development opportunities they demand? According to the experts interviewed View Details
Keywords: by Lauren Keller Johnson
- 22 Jan 2008
- Research & Ideas
New Challenges in Leading Professional Services
past, the work of PSFs was a gentleman's game—and now it's blood sport." Adding to the problem is the fact that many current leaders are overwhelmed trying to balance their dual roles of producer and manager. What's needed, DeLong and coauthors HBS professor... View Details
- 19 Dec 2014
- News