by John Deighton - Publications - Faculty & Research

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

Brierley Professor of Business Administration. “But even when firms never guarantee that consumers will choose the winner, consumers infer an implicit contract and are upset when that contract is violated.” Norton and John examine the... View Details

Keywords: by Michael Blanding; Advertising

09 Feb 2024
HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

what may at first blush appear to be an easier fix: new drugs such as Ozempic, Wegovy, and Mounjaro, says Harvard Business School Professor Regina E. Herzlinger, who has studied the American health care system for decades. Wegovy has been approved View Details

Keywords: by Lane Lambert; Health; Pharmaceutical

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

12 Nov 2001
Research & Ideas

Facing the New World Order

Published since 1979 by the World Economic Forum, the Global Competitiveness Report ranks seventy-five countries and measures the comparative strengths and weaknesses of their economies. At a press conference announcing publication of the... View Details

Keywords: by Staff

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

02 Apr 2001
Research & Ideas

What Makes a Good Leader?

change the whole ant farm. But such a construction, those interviewed for this article agree, erroneously leads to a bimodal way of looking at something that should really be evaluated on two separate scales. "Everybody has got a little bit of each in them,"... View Details

Keywords: by Deborah Blagg & Susan Young

13 Jun 2017
Blog Post

4 Things You Need to Know about the MS/MBA: Engineering Sciences Program

Harvard Business School has offered joint degrees for many years—including those with Harvard Law School, Harvard Kennedy School, and Harvard Medical School. Harvard recently announced the launch of a new program: a joint MS/MBA: Engineering Sciences degree offered... View Details

June 2005 (Revised April 2008)
Case

Whole Foods Market, Inc.

By: John R. Wells and Travis Haglock

Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? Chainsaw John Mackey did. This CEO took a five-month sabbatical to hike the Appalachian Trail. More credentials: Sales-per-square foot of $690 and rising. Hiring... View Details

Keywords: Management Style; Motivation and Incentives; Food; Management Practices and Processes; Groups and Teams; Success; Leadership Style; Management Teams; Business Growth and Maturation; Emerging Markets; Retail Industry; Food and Beverage Industry; Consumer Products Industry

Citation

Educators

Purchase

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Professor of Business Administration. Tip: Use COVID-19 as a time to reflect Make time for introspection. The coronavirus represents a historic inflection point that is likely to forever change us, as did the assassination of President View Details

Keywords: by Sean Silverthorne

25 Feb 2002
Research & Ideas

The Country Effect: Does Location Matter?

collaborator John U. Farley have studied the impact of corporate culture and national culture on global marketing strategy. A few years ago they looked at the role played by these key organizational factors... View Details

Keywords: by Sean Silverthorne

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing insecurities to the camera.... View Details

Keywords: by Carmen Nobel; Retail

28 Oct 2013
Research & Ideas

Responsible Leadership in an Unforgiving World

turbulence” Badaracco, the John Shad Professor of Business Ethics, argues that, while market-based competition has been with us as long as capitalism, companies have been insulated from it over the last half-century View Details

Keywords: by Michael Blanding

27 Oct 2014
Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

Near the Guatemalan border in Mexico's Chiapas region, sandwiched between the Sierra Madres and the Pacific Ocean, there's a fertile pocket of land called the Soconusco. While once a hotbed of cacao production for the Aztecs and then the Spanish, the area was decimated... View Details

Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

several options)? “Opportunists are the people who always ask, 'What's in it for me?'” Asking the question whom do you serve? is a powerful vector on which to build a useful typology of leadership. Based on this idea, I have constructed a six-level Purpose-Driven Model... View Details

Keywords: by Mitch Maidique

06 May 2002
Research & Ideas

Profits for Nonprofits: Earning Your Own Way

cons of mixing business with social service? Can nonprofits effectively serve two masters, their nonprofit mission and the call of the market? At the annual Dialogue on Social Enterprise, a daylong event held April 20 at Harvard Business School and the View Details

Keywords: by Martha Lagace

27 Feb 2012
Research & Ideas

When Researchers Cheat (Just a Little)

John calls them, such as selectively reporting studies that achieved positive results, to "academic felonies" such as falsifying data. Measuring Truthfulness The participants' scores were determined View Details

Keywords: by Katie Johnston; Education

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

recognition. But unless its users are willing to cede some control over their brands, it can create dilemmas. A story by Dina Gerdeman that appeared on this site last year featured advice by Harvard Business... View Details

Keywords: by James Heskett; Advertising

07 Jun 2021
Book

9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'

unimaginable philanthropic possibilities become possible. Reprinted with permission of John Wiley and Sons, Inc. Excerpted from Effective Fundraising by F. Warren McFarlan. Copyright View Details

Keywords: by Danielle Kost

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors View Details