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  • 30 Aug 2011
  • First Look

First Look: August 30

video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of attention was assessed through eye tracking and retention of viewers by recording... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2012
  • First Look

First Look: July 31

Geographic Society (Abridged) David A. Garvin and Annelena LobbHarvard Business School Case 312-120 In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of... View Details
Keywords: Carmen Nobel
  • 22 May 2007
  • First Look

First Look: May 22, 2007

channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious, natural, and unique ingredients, and... View Details
Keywords: Martha Lagace
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

a free press, real-life horror stories with bearing on policy issues may serve to blunt the power of special interests by informing and catalyzing public opinion. An Exploration of Marketing's Impact on Society: A Perspective Linked to... View Details
Keywords: Martha Lagace
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

and Policy Making in Natural Resources and the Environments, edited by A. Dinar, J. Albiac and J. Sanchez-Soriano. Routledge Explorations in Environmental Economics, 2008 Abstract This paper considers... View Details
Keywords: Martha Lagace
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

unexplored dimension. Deliberate Learning to Improve Performance in Dynamic Service Settings: Evidence from Hospital Intensive Care Units Authors:I. M. Nembhard and A. L. Tucker. Publication:Organization Science (forthcoming) Abstract... View Details
Keywords: Sean Silverthorne
  • 09 Feb 2010
  • First Look

First Look: Feb. 9

  Working PapersThe Architecture of Complex Systems: Do Core-Periphery Structures Dominate? Authors:Alan MacCormack, Carliss Baldwin, and John Rusnak Abstract Any complex technological system can be decomposed into a number of subsystems... View Details
Keywords: Martha Lagace
  • 08 Dec 2015
  • First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

charitable giving, crowding out intrinsic motivations to give by corrupting a purely social act with economic considerations. Purchase the Book: http://www.psypress.com/the-science-of-giving-9781848728851 Americans Do I.T. Better: U.S.... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

Direct Channels Authors:Jill Avery, Thomas J. Steenburgh, John A. Deighton, and Mary Caravella Abstract We assess the effects of opening physical retail stores on direct-to-consumer channel sales. Our data... View Details
Keywords: Martha Lagace
  • 26 Oct 2010
  • First Look

First Look: October 26, 2010

trust. Building trust is crucial for successful negotiations between cultures, yet intercultural negotiations are often characterized by a lack of trust. We discuss what trust is, why it matters, and why it is so difficult to establish in... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

  Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary Caravella Abstract This paper... View Details
Keywords: Martha Lagace

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