by James Austin - Publications - Faculty & Research

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest... View Details

Keywords: by Martha Lagace

03 Dec 2014
News

The Internet of Things to bring a new economic boom

17 Jun 2015
News

Harvard business professor discusses women in leadership roles

04 Jun 2012
Research & Ideas

The Business of Life

of our lives, we just deprive ourselves of a very important input." Christensen explores the synergies between economic logic and personal conviction in his new book, How Will You Measure Your Life? Coauthored with James Allworth (HBS MBA... View Details

Keywords: by Carmen Nobel

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

that eight of the 10 most-read HBS Working Knowledge stories of the year were COVID-focused. Readers sought insights from HBS faculty about everything from managing large-scale remote work to leading during a crisis. The year was also marked View Details

Keywords: by Dina Gerdeman

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

offer “precise” bids for company shares yield better outcomes than those who offer round-number bids, according to research by Petri Hukkanen and Matti Keloharju. Bernie Madoff Explains Himself Eugene Soltes phoned convicted felon Bernie... View Details

Keywords: by Carmen Nobel

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

found in a group of people previously thought to have a crippling condition: autism spectrum disorder (ASD). In a new case coauthored by Austin, "Specialisterne: Sense & Details," an innovative consultancy in Denmark has... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

February 2021 (Revised August 2021)
Case

Equity Bank: Challenging a Giant

By: Lauren H. Cohen, Michael Chitavi and Spencer C. N. Hagist

Equity Bank and CEO Dr. James Mwangi must find a way to advance from their hard-fought ascension to second largest bank in Kenya by toppling financial giant Safaricom. Doing so means developing a new strategy and tackling technological frontiers no institution in the... View Details

Keywords: Fintech; Finance; Strategy; Information Technology; Banks and Banking; Kenya

Citation

Educators

Purchase

19 Oct 2020
Video

New Cash House Name Unveiled

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

Anita Elberse, a Professor of Business Administration in the Marketing unit at Harvard Business School, studies high performers in creative industries—from basketball superstar LeBron James to pop diva Lady Gaga, from actor Tom Cruise to... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

if people could be persuaded to develop a healthy habit. Potentially at stake: the lives of more than a million children. Master the Team Meeting Business meetings aren't always enjoyable, but they are key to moving a team forward. Julia View Details

Keywords: by Sean Silverthorne

07 Jan 2013
Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

says. Sundance Institute. Founder Robert Redford's contribution in legitimizing indie films is akin to what James Beard did for American food. Sundance made indies and the different stories depicted in the genre more acceptable View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump managers can expect from... View Details

Keywords: by Roberta Holland; Retail

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

recognition system was essentially dismantled in 1956 with a consent decree signed by the trade associations involved in administering the system. But nothing much changed. As Silk, Mohammad Arzaghi, Ernst R. Berndt, and View Details

Keywords: by Michael Blanding; Advertising

15 Oct 2008
First Look

First Look: October 15, 2008

Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations?... View Details

Keywords: Martha Lagace

10 Sep 2014
Research & Ideas

Become a Value Creator

As a young teacher at Harvard Business School, Brian J. Hall called on longtime professor James Cash for a favor: Hall wanted to study the inner workings of General Electric, and he needed Cash's help to get in touch with top-level... View Details

Keywords: by Dina Gerdeman

11 Jun 2019
Book

These Aren't Beach Books, but Managers Should Read Them Anyway

disruption, but Gary Pisano says there are ways to stay ahead of the innovation curve. Kissinger the Negotiator: Lessons from Dealmaking at the Highest Level James Sebenius explains the art of Henry Kissinger’s dealmaking. Problem... View Details

Keywords: by Sean Silverthorne

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details

Keywords: by Jean Ayers

19 Jul 2007
Research & Ideas

Podcast: Rupert Murdoch and the Wall Street Journal

Podcast with: Bharat Anand Interviewer: James Aisner Running Time: 17 min., 15 sec. Directors of Dow Jones & Co. this week accepted Rupert Murdoch's $5 billion, $60-per-share bid for the company and the jewel in the crown, the Wall... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

eager to finally read Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown. Brown chronicles how nine boys from working-class families won... View Details

Keywords: by Carmen Nobel; Information; Publishing

Publications