by Benjamin Edelman - Publications - Faculty & Research

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12 Aug 2014
First Look

First Look: August 12

2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By: Edelman, Benjamin G. Abstract—How does online advertising become... View Details

Keywords: Sean Silverthorne

10 Jun 2014
First Look

First Look: June 10

Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We examine how reducing search frictions in secondary markets affects... View Details

Keywords: Sean Silverthorne

08 Dec 2015
First Look

December 8, 2015

create value by introducing visual transparency between consumers and producers. Although operational transparency has been shown to improve consumer perceptions of service value, existing theory posits that increased contact between... View Details

Keywords: Sean Silverthorne

12 Jan 2018
Cold Call Podcast

Leadership Lessons from a Young Martin Luther King, Jr.

gotten a death threat on his phone, using the N word, telling him to get out of town. He says he gets about 30 or 40 death threats a day in those days. So, it was a very, very rough time in Montgomery, Alabama. I went to Georgia Tech in the early 60s, and it was a... View Details

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

hang around with. He promises he won't share that information with anyone. Really? Would you trust him? Well, 2.3 billion Facebook users around the world do, but one thing we know about trust is that it's hard to earn and even harder to keep. According to the 2019... View Details

26 Feb 2008
First Look

First Look: February 26, 2008

order to smooth earnings (Graham, Harvey and Rajgopal, 2005). We estimate that marketing actions can be used to boost quarterly net income by up to 20% depending on the depth of promotion. But there is a price to pay, with the cost in the... View Details

Keywords: Martha Lagace