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- All HBS Web
(2,410)
- News (745)
- Research (1,375)
- Events (8)
- Multimedia (5)
- Faculty Publications (624)
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- 27 Nov 2023
- Research & Ideas
Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake
Pons conducted the study with Harvard doctoral students Sahil Chinoy and Martin Koenen; Jacob Brown, an assistant professor at Boston University; and Enrico Cantoni, senior assistant professor at the University of Bologna in Italy. Does moving View Details
Keywords: by Ben Rand
- 07 Feb 2022
- Research & Ideas
Digital Transformation: A New Roadmap for Success
behaviors from leaders that are different from those required in the past. The final installment of this series will look at how leaders need to change if their companies are to reach digital maturity and be... View Details
- 23 Jun 2008
- Working Paper Summaries
Using Financial Innovation to Support Savers: From Coercion to Excitement
- 05 Dec 2011
- Research & Ideas
It’s Alive! Business Scholars Turn to Experimental Research
human mind works, since it has important consequences for all sorts of behaviors," says Francesca Gino, an associate professor in the NOM Unit. "I think the most exciting change I've seen is the increase in the interest of View Details
Keywords: by Carmen Nobel
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning & Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India." Harvard Business School Brief Case 114-350, October 2011. (Revised March 2012.)
- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
the Organizational Behavior unit at Harvard Business School, who spent five years as a management consultant at the Boston Consulting Group (BCG) before joining the HBS faculty. “And so we have this sort of binge diet kind of process of... View Details
Keywords: by Carmen Nobel
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
to consumers’ reluctance to change vendors, and the ability to sell more products to this seemingly captive group. “A lot of startups are incorporating subscription models into their business plans, partly because investors are pushing... View Details
- January–February 2020
- Article
Consumer Reactions to Drip Pricing
By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
- 14 Apr 2010
- Working Paper Summaries
The Economic Crisis and Medical Care Usage
- June 2020
- Case
Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center
By: William R. Kerr, Daniel O'Connor and James Palano
Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
Kerr, William R., Daniel O'Connor, and James Palano. "Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center." Harvard Business School Case 820-087, June 2020.
- February 2017
- Case
Dick's Sporting Goods
By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble
Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
- January 2021
- Article
A Model of Relative Thinking
By: Benjamin Bushong, Matthew Rabin and Joshua Schwartzstein
Fixed differences loom smaller when compared to large differences. We propose a model of relative thinking where a person weighs a given change along a consumption dimension by less when it is compared to bigger changes along that dimension. In deterministic settings,... View Details
Bushong, Benjamin, Matthew Rabin, and Joshua Schwartzstein. "A Model of Relative Thinking." Review of Economic Studies 88, no. 1 (January 2021): 162–191.
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017... View Details
Keywords: Carmen Nobel
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
2018 Independently published Unlocked: Keys to Improve Your Thinking By: Zaltman, Gerald Abstract—What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most... View Details
Keywords: Dina Gerdeman
- July 24, 2013
- Article
Family Business: How to Spot a Patriarch Problem
By: Josh Baron and Rob Lachenauer
In this article, the authors discuss the concept of a "problem patriarch" in family businesses, using the example of Carl, a successful leader who undermined the talent he hired. Carl started a struggling $10 million automotive parts distributor and turned it into a $2... View Details
Baron, Josh, and Rob Lachenauer. "Family Business: How to Spot a Patriarch Problem." Harvard Business Review (website) (July 24, 2013).
- 12 May 2021
- Book
The Hard Truth About Being a CEO
Fubini, a senior lecturer in the Organizational Behavior Unit at Harvard Business School, poured that knowledge, along with a list of lessons learned from researching leaders past and present into the book Hidden Truths: What Leaders Need... View Details
Keywords: by Michael Blanding
- 14 Nov 2023
- What Do You Think?
Do We Underestimate the Importance of Generosity in Leadership?
(AdobeStock/Kostiantyn) There are numerous studies of character traits in leaders. Human resource experts have advised us on what to look for in those who would be potential leaders. Management development focuses on behaviors that build... View Details
Keywords: by James Heskett
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
narrowly defined product space," Tripsas says. "Suppliers, complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a... View Details
- 15 Nov 2011
- First Look
First Look: November 15
http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470905905,descCd-tableOfContents.html Working PapersComparing the Investment Behavior of Public and Private Firms Authors:John Asker, Joan Farre-Mensa, and Alexander Ljungqvist... View Details
Keywords: Sean Silverthorne
- 20 Aug 2009
- Working Paper Summaries
A Decision-Making Perspective to Negotiation: A Review of the Past and a Look into the Future
Keywords: by Chia-Jung Tsay & Max H. Bazerman