Publications

June 2017 (Revised October 2017)
Case

Becton Dickinson: Innovation and Growth (A)

By: Raffaella Sadun, Michael Beer and James Weber

In late 2015, CEO Vince Forlenza was reviewing Becton Dickinson’s transformation efforts designed to enable the company to innovate and grow in a changing environment. Becton Dickinson had been a successful medical device company for over 100 years. In recent years,... View Details

Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry; Manufacturing Industry; United States

May 1982 (Revised May 1985)
Case

Human Resources at Hewlett-Packard

By: Michael Beer and Richard O. von Werssowetz

Provides an overview of all the human resource policies and practices applied by Hewlett-Packard. As such, it is an opportunity to analyze Hewlett-Packard's practices in all four policy areas; stakeholder influence, flows, rewards, and work systems. View Details

Keywords: Human Resources; Management Practices and Processes; Business and Stakeholder Relations; Working Conditions; Policy

August 1997 (Revised July 1999)
Case

Hewlett-Packard's Santa Rosa Systems Division (A2): Response to the Employee Task Force

By: Michael Beer and Gregory C. Rogers

Supplements the (A) case. View Details

Keywords: Information Technology Industry

August 1997 (Revised July 1999)
Case

Hewlett-Packard's Santa Rosa Systems Division (B): The Second Profiling Iteration

By: Michael Beer and Gregory C. Rogers

Describes the process of transforming a recently formed division of Hewlett-Packard. View Details

Keywords: Business Divisions; Transformation; Computer Industry

Article

Eclectic Approach to Organizational Development

By: Edgar F. Huse and Michael Beer

November–December 1996
Article

Looking Inward

By: Michael Beer and Russell A. Eisenstat

For a business to be successful, there must be a fit between strategy, organizational design, and leadership. Unfortunately, the landscape is littered with failed programs and initiatives. One major reason that the process is so difficult is that most people, when... View Details

August 1996
Teaching Note

TRW's Information Services Division: Strategic Human Resource Management TN

By: Michael Beer and Gregory C. Rogers

Teaching Note for (9-496-003). View Details

March 1995 (Revised February 1997)
Case

Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers

Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company... View Details

Keywords: Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry

February 1991
Teaching Note

People Express Airlines: Rise and Decline, Teaching Note

By: Michael Beer and Gary W. Loveman

Teaching Note for (9-490-012). View Details

Keywords: Air Transportation Industry

October 1977 (Revised April 1983)
Case

James Cranston

By: Michael Beer and James G. Clawson

Describes the attitudes, feelings, and perceptions of the manager who will conduct the performance appraisal interview. View Details

Keywords: Interpersonal Communication; Performance Evaluation; Attitudes; Emotions; Perception

1994
Chapter

Strategic Change: How to Realign the Organization to Implement Strategy

By: R. A. Eisenstat and M. Beer

Keywords: Organizational Change and Adaptation; Strategy

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Admittedly, this is no easy feat when you run a scrap metal dealership. But it can be done. One popular video on YouTube, "A Big Ad," features 3 young men parodying a grand-scale, cast of thousands Carlton Draught beer ad for a small... View Details

Keywords: by Julia Hanna; Publishing; Advertising

August 1997 (Revised July 1999)
Case

Hewlett-Packard's Santa Rosa Systems Division (A3): Effects of the Reorganization

By: Michael Beer and Gregory C. Rogers

Supplements the (A) case. View Details

Keywords: Information Technology Industry

Summer 2000
Article

The Silent Killers of Strategy Implementation and Learning

By: Michael Beer and Russell A. Eisenstat

March 2003 (Revised December 2003)
Exercise

Organizational Alignment Exercise

By: Michael Beer and John J. Gabarro

Presents an overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise. View Details

Keywords: Organizational Structure; Alignment

spring 2004
Article

Promise and Peril in Implementing Pay-for-Performance

By: Michael Beer and Mark D. Cannon

Keywords: Compensation and Benefits; Performance

August 1997 (Revised September 1997)
Case

Hewlett-Packard's Santa Rosa Systems Division (B3): Assessing Organizational Fitness Profiling

By: Michael Beer and Gregory C. Rogers

Supplements the (B) case. View Details

Keywords: Computer Industry

July 1995 (Revised April 1999)
Case

Becton Dickinson (E): An Assessment of Strategic Human Resource Management Profiling

By: Michael Beer and Pamela J. Maus

This case presents an assessment of the strategic human resource management (SHRM) profiling process implemented at Becton Dickinson. It explores the questions the assessment raised about the viability of the process and what aspects might be changed if the process is... View Details

Keywords: Change Management; Human Resources; Management Practices and Processes; Strategic Planning; Health Industry