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  • 29 Apr 2011
  • News

Harvard Business School Names 2011 Social Entrepreneurship Fellow

  • 14 Mar 2014
  • HBS Seminar

Jeremy M. Levin, former President and CEO, Teva Pharmaceutical Industries

  • October 2012
  • Article

The Preference for Potential

By: Zakary L. Tormala, Jayson Jia and Michael I. Norton
When people seek to impress others, they often do so by highlighting individual achievements. Despite the intuitive appeal of this strategy, we demonstrate that people often prefer potential rather than achievement when evaluating others. Indeed, compared with... View Details
Keywords: Preferences; Persuasion; Uncertainty; Risk and Uncertainty; Performance Expectations; Attitudes
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    Ayelet Israeli

    Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at the Harvard Business School Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the Digital Data Design (D^3) Institute at Harvard Business School. She teaches... View Details
    Keywords: retailing; e-commerce industry; internet; automotive
    • 01 Aug 2005
    • What Do You Think?

    Is There an “Efficient Market” in CEO Compensation?

    companies have seen their companies' CEOs rewarded with bonuses, stock option megagrants, retroactive monetary awards for past performance, pensions, and other compensation that makes the annual income of even media personalities and the... View Details
    Keywords: by James Heskett
    • 23 May 2018
    • Video

    2018 Class Day Distinguished Speaker Carla A. Harris of Morgan Stanley

      Eugene F. Soltes

      Eugene Soltes is a Professor of Business Administration at Harvard Business School where his work focuses on corporate integrity and risk management. His research utilizes data analytics to identify organizational cultures and compliance systems that can effectively... View Details

        Karim R. Lakhani

        Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

        Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
        • January 2014 (Revised June 2014)
        • Supplement

        Dumb Ways To Die: Advertising Train Safety (B)

        By: John Quelch
        The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
        Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe
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        • January 2014 (Revised June 2014)
        • Case

        Dumb Ways To Die: Advertising Train Safety (A)

        By: John Quelch
        The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
        Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Advertising Industry; Media and Broadcasting Industry; Public Administration Industry; Oceania; Europe
        Related
        • 01 Jan 2004
        • News

        • 29 May 2019
        • Video

        2019 Class Day Distinguished Speaker Michael R. Bloomberg

          Robert H. Hayes

          Robert Hayes is the Philip Caldwell Professor of Business Administration, Emeritus, at the Harvard Business School. Prior to his appointment to the Harvard Faculty in 1966, he worked for I.B.M. and McKinsey & Company. He received his Ph.D. degree in 1966 from... View Details

            David Ager

            David Ager is a Senior Lecturer in Executive Education.  He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders.  The companies hail from diverse sectors including... View Details

            • 17 Sep 2008
            • News

            Harvard Business School Names New Life Sciences Fellows

            • 29 Apr 2010
            • News

            Harvard Business School Holds 14th Annual Business Plan Contest

            • 11 May 2018
            • News

            Two Harvard Business School Faculty Honored by Aspen Institute Business & Society Program

              Himabindu Lakkaraju

              Himabindu "Hima" Lakkaraju is an Assistant Professor of Business Administration at Harvard Business School. She is also a faculty affiliate in the Department of Computer Science at Harvard University, the Harvard Data Science Initiative, Center for Research on... View Details

                Karen Mills

                Karen Gordon Mills is a Senior Fellow at Harvard Business School and a leading authority on U.S. competitiveness, entrepreneurship, and innovation. She served in President Barack Obama’s Cabinet as the Administrator of the U.S. Small Business... View Details

                • 01 Jan 2005
                • News