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Show Results For
- All HBS Web
(1,025)
- People (3)
- News (107)
- Research (852)
- Events (1)
- Multimedia (8)
- Faculty Publications (700)
- November 2003 (Revised August 2005)
- Case
Reinventing the Automobile: General Motors' AUTOnomy Project
By: Alan D. MacCormack and Kerry Herman
Describes the history of General Motor's attempts to develop a hydrogen fuel-cell powered car. As of 2003, GM developed several prototypes of such a vehicle to demonstrate the viability of the overall concept. Many uncertainties remained, however, with respect to the... View Details
Keywords: Problems and Challenges; Management; Information Technology; Transition; Competency and Skills; Disruptive Innovation; Machinery and Machining; Auto Industry
MacCormack, Alan D., and Kerry Herman. "Reinventing the Automobile: General Motors' AUTOnomy Project." Harvard Business School Case 604-064, November 2003. (Revised August 2005.)
- July 2003 (Revised September 2003)
- Case
Refinancing of Shanghai General Motors (B), The
By: Mihir A. Desai and Mark Veblen
This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details
Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai
Desai, Mihir A., and Mark Veblen. "Refinancing of Shanghai General Motors (B), The." Harvard Business School Case 204-025, July 2003. (Revised September 2003.)
- May 2002
- Teaching Note
New Beetle, The (TN)
By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
- April 2002
- Case
Ford Motor Company's Value Enhancement Plan (B)
By: Andre F. Perold and Joshua Musher
Supplements the (A) case. View Details
Keywords: Auto Industry
- October 2000 (Revised March 2001)
- Case
Firestone/Ford Tire Controversy, The (A)
By: V.G. Narayanan and Roger Orosman Nieves
Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details
Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry
Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy, The (A)." Harvard Business School Case 101-034, October 2000. (Revised March 2001.)
- June 2000
- Case
Risk Management and Leasing at Nissan Motor Corporation, USA
Market pressures, accounting, and managerial incentives can result in managerial choices that have a long-term detrimental effect on the firm. View Details
Sarkar, Ratna G., and Roger Orosman Nieves. "Risk Management and Leasing at Nissan Motor Corporation, USA." Harvard Business School Case 100-104, June 2000.
- May 2000
- Supplement
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW). View Details
Keywords: Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Auto Industry
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
- July 1999
- Case
Restructuring General Motors North America (A): Pay-for-Performance
Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture. View Details
Keywords: Restructuring; Compensation and Benefits; Marketing; Organizational Change and Adaptation; Problems and Challenges; Sales; Auto Industry; North America
Salter, Malcolm S. "Restructuring General Motors North America (A): Pay-for-Performance." Harvard Business School Case 800-027, July 1999.
- December 1994 (Revised February 2000)
- Case
Final Offer: Part II
By: Michael A. Wheeler and Jan Martinez
Supplements Background Note: GM-UAW Negotiations--1984. View Details
Wheeler, Michael A., and Jan Martinez. "Final Offer: Part II." Harvard Business School Case 895-016, December 1994. (Revised February 2000.)
- March 1998
- Teaching Note
Electric Vehicles: Pipe Dream or Product of the Future? TN
By: Clayton M. Christensen
Teaching Note for (1-698-065). (A reprint not in this system). View Details
- July 1992
- Teaching Note
Dayton Electric Corporation TN
Teaching Note for (9-692-071). View Details
Keywords: Auto Industry
- July 1992
- Teaching Note
General Motors: Packard Electric Division TN
Teaching Note for (9-691-030). View Details
Keywords: Auto Industry
- May 1978
- Teaching Note
Reliance Electric Motor Division (B) and (B) (Abridged), Teaching Note
Keywords: Auto Industry
- January 1977
- Teaching Note
Fabritek Corp., Teaching Note
Teaching Note for (9-669-004). View Details
- March 1975 (Revised February 1993)
- Case
Corning Glass Works: Erwin Automotive Plant
Keywords: Auto Industry
Wheelwright, Steven C. "Corning Glass Works: Erwin Automotive Plant." Harvard Business School Case 675-152, March 1975. (Revised February 1993.)
- February 1984
- Supplement
Anderson Motors, Inc. (D) and Analysis of Anderson Motors, Inc. (C)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (D) and Analysis of Anderson Motors, Inc. (C)." Harvard Business School Supplement 184-127, February 1984.
- February 1984
- Supplement
Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)." Harvard Business School Supplement 184-125, February 1984.
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- January 1991
- Supplement
Suzuki Samurai, Supplement
By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)