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Show Results For
- All HBS Web
(1,017)
- People (3)
- News (107)
- Research (849)
- Events (1)
- Multimedia (8)
- Faculty Publications (692)
- December 1994 (Revised February 2000)
- Case
Final Offer: Part II
By: Michael A. Wheeler and Jan Martinez
Supplements Background Note: GM-UAW Negotiations--1984. View Details
Wheeler, Michael A., and Jan Martinez. "Final Offer: Part II." Harvard Business School Case 895-016, December 1994. (Revised February 2000.)
- March 1998
- Teaching Note
Electric Vehicles: Pipe Dream or Product of the Future? TN
By: Clayton M. Christensen
Teaching Note for (1-698-065). (A reprint not in this system). View Details
- July 1992
- Teaching Note
Dayton Electric Corporation TN
Teaching Note for (9-692-071). View Details
Keywords: Auto Industry
- July 1992
- Teaching Note
General Motors: Packard Electric Division TN
Teaching Note for (9-691-030). View Details
Keywords: Auto Industry
- May 1978
- Teaching Note
Reliance Electric Motor Division (B) and (B) (Abridged), Teaching Note
Keywords: Auto Industry
- January 1977
- Teaching Note
Fabritek Corp., Teaching Note
Teaching Note for (9-669-004). View Details
- March 1975 (Revised February 1993)
- Case
Corning Glass Works: Erwin Automotive Plant
Keywords: Auto Industry
Wheelwright, Steven C. "Corning Glass Works: Erwin Automotive Plant." Harvard Business School Case 675-152, March 1975. (Revised February 1993.)
- February 1984
- Supplement
Anderson Motors, Inc. (D) and Analysis of Anderson Motors, Inc. (C)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (D) and Analysis of Anderson Motors, Inc. (C)." Harvard Business School Supplement 184-127, February 1984.
- February 1984
- Supplement
Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)
By: William J. Bruns Jr.
Keywords: Auto Industry
Bruns, William J., Jr. "Anderson Motors, Inc. (B) and Analysis of Anderson Motors, Inc. (A)." Harvard Business School Supplement 184-125, February 1984.
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
- January 1991
- Supplement
Suzuki Samurai, Supplement
By: John A. Quelch
A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors
Designed as a class hand-out after discussion of the (A), (B), and (C) cases. View Details
Keywords: Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (D): Model Year 1979 Results with Beta Motors." Harvard Business School Supplement 578-173, May 1978. (Revised October 1994.)
- April 1987 (Revised February 1988)
- Case
New General Motors
Keywords: Auto Industry
Badaracco, Joseph L., Jr. "New General Motors." Harvard Business School Case 387-171, April 1987. (Revised February 1988.)
- May 1985 (Revised September 1993)
- Case
Volkswagen Group
Keywords: Auto Industry
Salter, Malcolm S. "Volkswagen Group." Harvard Business School Case 385-333, May 1985. (Revised September 1993.)
- April 2024
- Teaching Note
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details
- 04 Aug 2009
- First Look
First Look: August 4
Harvard Business School Case 210-002 In 2005, Jane Bauer-Martin, a hedge fund manager, is considering what she should do with the fund's large investment in the publicly traded bonds of Delphi Corp., a financially troubled auto parts... View Details
Keywords: Martha Lagace
- 26 Feb 2007
- Research & Ideas
The Power of the Noncompete Clause
found just that in Michigan. At the turn of the twentieth century, Detroit in many ways resembled the Silicon Valley of the last few decades. Growth of the nascent auto industry was explosive, with more than 500 firms entering before... View Details
Keywords: by Martha Lagace
- 12 May 2020
- Cold Call Podcast