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Publications

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  • All HBS Web  (616)
    • People  (1)
    • News  (153)
    • Research  (405)
    • Events  (2)
    • Multimedia  (10)
  • Faculty Publications  (260)

Show Results For

  • All HBS Web  (616)
    • People  (1)
    • News  (153)
    • Research  (405)
    • Events  (2)
    • Multimedia  (10)
  • Faculty Publications  (260)
← Page 25 of 616 Results →
  • 01 Dec 2019
  • News

Shaping Leaders Who Understand Business and the Environment

component to the Reimagining Capitalism course this year. He calls the module “What can I do now?” That’s the question he was getting from students after they read cases such as “JetBlue: Relevant Sustainability Leadership,” in which executives for the View Details
Keywords: April White
  • 01 Jun 2014
  • News

Ready for Takeoff

previous World Cup and Olympic hosts. But the country's lack of transportation alternatives—particularly a useful rail system—has also put an extraordinarily heavy burden on the airlines to move fans to disparate match sites. "I don't... View Details
Keywords: Dan Morrell; Air Transportation; Transportation
  • 17 Sep 2001
  • What Do You Think?

What Is “Business as Usual” After September 11?

today, nearly all might have included some reference to the awful watershed events of that day, because those events may have implications for every business story. But what are the implications of the attack? We are already reading, of course, the most obvious stories... View Details
Keywords: by James Heskett
  • 27 May 2014
  • First Look

First Look: May 27

20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2011
  • Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

coming off welfare to avert a potentially large national problem (and a political problem for President Clinton). Intermediary organizations such as local and national nonprofits provided training and helped identify job-ready candidates. Participating companies such... View Details
Keywords: by Rosabeth Moss Kanter
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the... View Details
Keywords: Martha Lagace
  • 21 Aug 2017
  • Blog Post

From Germany to HBS

Despite growing up in a small village in southern Germany, I have always had a strong sense of curiosity that drew me to places far away. As a young boy I often gazed up at the airliners cruising 36,000ft above and wondered what their... View Details
  • 31 Jan 2005
  • Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details
Keywords: by Garry Emmons; Service
  • 12 Nov 2021
  • Op-Ed

Can Our Parenting Struggles Make Us Better Leaders?

they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer... View Details
Keywords: by Ranjay Gulati; Air Transportation
  • 01 Jun 2009
  • News

Crisis and Creativity

fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the necessities that consumers have to... View Details
Keywords: Bhaskar Chakravorti
  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

airline ticket, or renewing a car registration - users activate their wallets, which then enter credit card, billing, and shipping information onto a point-of-sale form with a single click. But even the most basic wallet doesn't stop... View Details
Keywords: Judith A. Ross
  • 01 Mar 2014
  • News

Feedback

they gave was of a European hospital that changed scheduling to be patient-centric. The entire patient experience was vastly improved and did not hurt the hospital's income. Other than the airline industry it is hard to find an industry... View Details
Keywords: Health, Social Assistance
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I want American View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 05 May 2003
  • Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

percent decline in Standard & Poor's last year, the median CEO pay is up 14 percent this year. Moreover, there's been an incredible diffusion of what some people are calling the stealth-wealth pay system. This was evident, for example, in American View Details
Keywords: by Martha Lagace
  • 13 Jan 2021
  • News

Stress Test

available—even before the pandemic. That got even tighter this year and when you add the holiday season and the vaccine, it’s a three-layer cake of nasty. The one silver lining is that air passenger travel is way down and some of those planes were converted into cargo... View Details
  • 13 Jan 2015
  • First Look

First Look: January 13

115-013 Valuation Ratios in the Airline Industry, 2013 Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. Purchase... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2010
  • Research & Ideas

HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

classroom and across the campus. Similarly, we must recognize that current reporting practices are antiquated, and the time for a new, sustainable framework has arrived." The workshop included a discussion of the HBS case study, Southwest View Details
Keywords: by Sean Silverthorne; Accounting
  • 01 May 2020
  • In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

Uncertain Times (Harvard Business Review) Read COVID-19 coverage from Working Knowledge John D. Macomber: Safety will become a competitive advantage   Companies who serve patrons in person—whether it’s restaurants or airlines or ballparks... View Details
Keywords: by Danielle Kost
  • 01 Jun 2016
  • News

Prima Datarina

with a long history in the airline and hotel industries now gaining traction in the arts world. By analyzing existing data, Hodges and her team have the flexibility to adjust ticket prices on a weekly, or even daily, basis to smooth the... View Details
Keywords: Julia Hanna
  • 01 Oct 2021
  • News

Tackling the World’s Most Difficult Challenges

traditional balance sheet does not account for a company’s cost to society. For instance, airlines don’t figure in the environmental costs of travel, which can amount to billions annually. HBS’s Impact-Weighted Accounts Project, led by... View Details
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