airlines - Publications - Faculty & Research

01 Dec 2019
News

Shaping Leaders Who Understand Business and the Environment

component to the Reimagining Capitalism course this year. He calls the module “What can I do now?” That’s the question he was getting from students after they read cases such as “JetBlue: Relevant Sustainability Leadership,” in which executives for the View Details

Keywords: April White

01 Jun 2014
News

Ready for Takeoff

previous World Cup and Olympic hosts. But the country's lack of transportation alternatives—particularly a useful rail system—has also put an extraordinarily heavy burden on the airlines to move fans to disparate match sites. "I don't... View Details

Keywords: Dan Morrell; Air Transportation; Transportation

17 Sep 2001
What Do You Think?

What Is “Business as Usual” After September 11?

today, nearly all might have included some reference to the awful watershed events of that day, because those events may have implications for every business story. But what are the implications of the attack? We are already reading, of course, the most obvious stories... View Details

Keywords: by James Heskett

27 May 2014
First Look

First Look: May 27

20th century, automobiles and airlines pushed rail into the background as an often-troubled and neglected mode. After a review of the long history of rail in the U.S., this paper examines the situation in the 21st century, including the... View Details

Keywords: Sean Silverthorne

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

coming off welfare to avert a potentially large national problem (and a political problem for President Clinton). Intermediary organizations such as local and national nonprofits provided training and helped identify job-ready candidates. Participating companies such... View Details

Keywords: by Rosabeth Moss Kanter

23 Jan 2008
First Look

First Look: January 23, 2008

immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the... View Details

Keywords: Martha Lagace

21 Aug 2017
Blog Post

From Germany to HBS

Despite growing up in a small village in southern Germany, I have always had a strong sense of curiosity that drew me to places far away. As a young boy I often gazed up at the airliners cruising 36,000ft above and wondered what their... View Details

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details

Keywords: by Garry Emmons; Service

12 Nov 2021
Op-Ed

Can Our Parenting Struggles Make Us Better Leaders?

they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer... View Details

Keywords: by Ranjay Gulati; Air Transportation

01 Jun 2009
News

Crisis and Creativity

fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the necessities that consumers have to... View Details

Keywords: Bhaskar Chakravorti

01 Feb 2000
News

Breaking Down Barriers: The Electronic Wallet

airline ticket, or renewing a car registration - users activate their wallets, which then enter credit card, billing, and shipping information onto a point-of-sale form with a single click. But even the most basic wallet doesn't stop... View Details

Keywords: Judith A. Ross

01 Mar 2014
News

Feedback

they gave was of a European hospital that changed scheduling to be patient-centric. The entire patient experience was vastly improved and did not hurt the hospital's income. Other than the airline industry it is hard to find an industry... View Details

Keywords: Health, Social Assistance

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I want American View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

05 May 2003
Research & Ideas

Greed, Fear, and The System Hinder Corporate Reform

percent decline in Standard & Poor's last year, the median CEO pay is up 14 percent this year. Moreover, there's been an incredible diffusion of what some people are calling the stealth-wealth pay system. This was evident, for example, in American View Details

Keywords: by Martha Lagace

13 Jan 2021
News

Stress Test

available—even before the pandemic. That got even tighter this year and when you add the holiday season and the vaccine, it’s a three-layer cake of nasty. The one silver lining is that air passenger travel is way down and some of those planes were converted into cargo... View Details

13 Jan 2015
First Look

First Look: January 13

115-013 Valuation Ratios in the Airline Industry, 2013 Examines factors underlying differences in valuation multiples (price-to-earnings and price-to-book) across four firms in the airline industry. Purchase... View Details

Keywords: Sean Silverthorne

20 Oct 2010
Research & Ideas

HBS Workshop Encourages Corporate Reporting on Environmental and Social Sustainability

classroom and across the campus. Similarly, we must recognize that current reporting practices are antiquated, and the time for a new, sustainable framework has arrived." The workshop included a discussion of the HBS case study, Southwest View Details

Keywords: by Sean Silverthorne; Accounting

01 May 2020
In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

Uncertain Times (Harvard Business Review) Read COVID-19 coverage from Working Knowledge John D. Macomber: Safety will become a competitive advantage Companies who serve patrons in person—whether it’s restaurants or airlines or ballparks... View Details

Keywords: by Danielle Kost

01 Jun 2016
News

Prima Datarina

with a long history in the airline and hotel industries now gaining traction in the arts world. By analyzing existing data, Hodges and her team have the flexibility to adjust ticket prices on a weekly, or even daily, basis to smooth the... View Details

Keywords: Julia Hanna

01 Oct 2021
News

Tackling the World’s Most Difficult Challenges

traditional balance sheet does not account for a company’s cost to society. For instance, airlines don’t figure in the environmental costs of travel, which can amount to billions annually. HBS’s Impact-Weighted Accounts Project, led by... View Details

Publications