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January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; France

June 2013
Supplement

Parmalat Uruguay (A) & (B) (Video Supplement)

By: Jim Sharpe

This is the Video Supplement for Parmalat Uruguay (A) & (B) (HBS Cases #807103 and 807119). View Details

Keywords: Global Business; Turnaround; Distressed Debt; Bank Loans; Bank Debt; Search; Acquisitions; Cash Flow Analysis; Liquidation; Careers; Unions; Government And Business; Acquisition; Borrowing and Debt; Insolvency and Bankruptcy; Operations; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Uruguay

December 2011 (Revised May 2016)
Case

Marine Harvest: Leading Salmon Aquaculture

By: David E. Bell and Ryan Johnson

Marine Harvest has the leading position in salmon aquaculture. Aquaculture is very much a growth business, many believing it could play a major role in solving the world's growing need for protein. The CEO is considering three alternatives for taking advantage of his... View Details

Keywords: Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

June 2010 (Revised February 2013)
Background Note

The Precautionary Principle

By: Michael W. Toffel and Nazli Z. Uludere Aragon

This note describes the precautionary principle and its key tenets, highlights challenges associated with its use, and includes many examples of its application, primarily within the realm of regulating activities based on the risk of harm to human health and the... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Health Disorders; Business and Government Relations; Safety; Natural Environment; Pollutants; Agriculture and Agribusiness Industry; Chemical Industry; Pharmaceutical Industry

September 2006
Case

Earthbound Farm

By: William A. Sahlman and Alison Berkley Wagonfeld

Describes a set of decisions confronting the senior management of Earthbound Farm, the largest organic produce company in the world. Focuses on what to do with an East Coast distribution center that is losing money but may be useful strategically. View Details

Keywords: Plant-Based Agribusiness; Distribution; Food; Corporate Entrepreneurship; Management Teams; Capital Budgeting; Business or Company Management; Business Strategy; Corporate Finance; Food and Beverage Industry; Agriculture and Agribusiness Industry

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November 1999 (Revised December 1999)
Case

U.S. Government and Food Safety, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Hal Hogan

Keywords: Business and Government Relations; Food; Safety; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

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1985
Chapter

Food Policy

By: James E. Austin

Keywords: Food; Policy; Government and Politics; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

September 1988 (Revised November 1988)
Case

American Rice: A Farmers Cooperative Goes Public

By: Ray A. Goldberg

Keywords: Cooperative Ownership; Restructuring; Competitive Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (A)

At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

April 1990 (Revised February 1994)
Case

Standard Fruit Co. in Nicaragua (A) (Abridged)

By: James E. Austin

Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Nicaragua

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August 2023 (Revised March 2024)
Case

Arla Foods: Data-Driven Decarbonization (A)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

08 Nov 2024
Op-Ed

How Private Investors Can Help Solve Africa's Climate Crisis

African people, businesses, and nations are becoming increasingly stressed by climate-related perils like droughts, river flooding, extreme heat, and rising sea levels. This is leading not only to the destruction of assets but also challenges to lives and... View Details

Keywords: by John Macomber; Green Technology; Energy

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

answer it, they looked not to high-tech modern prizes but to a comparatively unglamorous series of awards sponsored by the Royal Agricultural Society of England (RASE) back in the nineteenth century. For decades, explains Lerner, the RASE... View Details

Keywords: by Michael Blanding

23 Jan 2007
First Look

First Look: January 23, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407028 Embrapa Harvard Business School Case 507-019 Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production... View Details

Keywords: Martha Lagace

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

focusing on its strategy and growth since the IPO and challenges for the future. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318077 Harvard Business School Case 717-478 Precision Agriculture at Deere & Company No... View Details

Keywords: Sean Silverthorne

10 Feb 2009
First Look

First Look: February 10, 2009

b01/en/common/item_detail.jhtml?id=809095 GLOBALGAP: Food Safety and Private Standards Harvard Business School Case 509-004 In response to new laws governing liability and several food safety scares in the 1990s, European retailers drove the creation of a universal... View Details

Keywords: Martha Lagace

January 1995 (Revised June 1995)
Case

Cybertech Project (A), The

Describes the development and exploitation of a radical new computer-integrated technology in the largely manual meat-processing industry. The technology has been developed by the meat industry's research organization over a period of 15 years and is now ready for... View Details

Keywords: Production; Animal-Based Agribusiness; Information Technology; Product Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

December 1961 (Revised January 1994)
Case

Plowman Poultry Farm

By: Samuel L. Hayes III

A poultry farmer wanted to expand production greatly and sought a large extension of his line of credit from his bank in addition to his existing loan on which he had not made payment. The Board of Directors must review a detailed account of events leading to this... View Details

Keywords: Governing and Advisory Boards; Animal-Based Agribusiness; Expansion; Decision Choices and Conditions; Financing and Loans; Commercial Banking; Agriculture and Agribusiness Industry

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