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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

sizeable group. The loyalty retailer then needs to watch carefully its generic prices and in the meantime offer a price matching guarantee with the EDLP player. Such a situation exists in the UK where grocer Asda, owned by Walmart,... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Swiss Watchmaking By: Raffaelli, Ryan, and Richard DeJordy Abstract—This study examines how influential institutional leaders in the Swiss watch industry responded to its precipitous decline after the introduction of quartz technology.... View Details

Keywords: Dina Gerdeman

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

product dubbed a “wearables game changer”; and enjoyed a loyal customer base, particularly among technology early adopters and the community of software developers that created applications and watch faces for its products. Nonetheless,... View Details

Keywords: Sean Silverthorne

26 Feb 2008
First Look

First Look: February 26, 2008

rescued Apple from a poorly performing strategy and expanded the company into attractive new businesses. Watching over strategy day in and day out is the CEO's greatest opportunity to shape the firm as well as outwit the competition. The... View Details

Keywords: Martha Lagace