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Show Results For
- All HBS Web
(959)
- People (1)
- News (130)
- Research (699)
- Events (1)
- Multimedia (2)
- Faculty Publications (381)
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
the most interest: “The value of diversification is as true for supply chains as it is for investment portfolios Amazon is just the topic of the article but the same could be said for digital platforms that... View Details
- 02 Jul 2013
- First Look
First Look: July 2
that the choices a VC makes when negotiating can contain important clues about her assessments and expectations. Above all, when you're negotiating with a VC, think not only about what will look good in a press release today but also about what will help you create and... View Details
Keywords: Anna Secino
- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
ahead for Japan's business leaders and for global companies operating in Japan. Rohit Deshpande, Sebastian S. Kresge Professor of Marketing The culture of Japan tends to be outer directed. Thus, taking care of other people becomes much more central to its View Details
Keywords: Re: Multiple Faculty
- 15 Dec 2024
- News
Kelp Is on the Way
industries were hungry for cost-effective, bio-based ingredients but couldn’t get their hands on them. Enter Macro Oceans, a biomaterials company that’s forming the connective tissue for a seaweed value chain. In a Nutshell “We buy... View Details
- 01 Mar 2018
- News
Case Study: On the Record
pay for that speed, Kelleher says. The Question: Gold Rush Vinyl could reduce that time even further—to two weeks—if it solves supply chain bottlenecks in sourcing the record jackets and the plastic resin used in production. As a new... View Details
Keywords: April White
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
the fast-casuals—the bulk of those losses were to competitors like Wendy’s, Burger King, and Taco Bell. Value was key, too. McDonald’s had dropped its Dollar Menu in 2013, and the rest of the market jumped. “Just as competitors were... View Details
- 01 Jun 2015
- News
The End of Cows?
When Senior Lecturer José B. Alvarez was the CEO of Stop & Shop, he heard a recurring complaint from customers: The meat quality, they said, seemed to vary by the day. That’s the nature of meat: Nobody in the supply chain can guarantee... View Details
- January 2001
- Case
Accrue Software, Inc.
In 2000, Accrue is one of three survivors of the initial consolidation of the Web traffic analysis software industry. However, entry from CRM software providers and consultants, as well as ASPs offering Web analysis services, has introduced new threats to Accrue. Newly... View Details
Silverman, Brian S. "Accrue Software, Inc." Harvard Business School Case 701-057, January 2001.
- January 2025
- Case
Driving Efficiency and Sustainability at P&G China
By: Feng Zhu, Philip Kuai and Billy Chan
P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details
- 12 Sep 2016
- Research & Ideas
What Brands Can Do to Monitor Factory Conditions of Suppliers
brand-name multinationals that contract out the work. “In a sense, global supply chains are serving a regulatory function, with companies imposing an additional layer of rules and investing resources to enforce them,” says Harvard... View Details
Keywords: by Michael Blanding
- 2003
- Class Lecture
Why Customers Matter
Keywords: Customer Value and Value Chain
Sasser, W. Earl, Jr. "Why Customers Matter." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 1490C.)
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details
Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- July–August 2013
- Article
A Joint Model of Usage and Churn in Contractual Settings
By: Eva Ascarza and Bruce G.S. Hardie
As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details
Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior
Ascarza, Eva, and Bruce G.S. Hardie. "A Joint Model of Usage and Churn in Contractual Settings." Marketing Science 32, no. 4 (July–August 2013): 570–590.
- October 2000 (Revised December 2002)
- Background Note
Note on Customer Management
By: Das Narayandas
Describes a process for managing customers for profit. View Details
Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 501-044, October 2000. (Revised December 2002.)
- November 2000
- Case
Clust.com: Dream More and Pay Less
Clust is a French group-buying Web site. Instead of marketing products to consumers, Clust is marketing aggregated consumer demands to manufacturers. Consequently, beyond the usual act of choosing among predefined alternatives, consumers are expected to bring up their... View Details
Wathieu, Luc R. "Clust.com: Dream More and Pay Less." Harvard Business School Case 501-047, November 2000.
- August 2002
- Background Note
Customer Benefit Stack
By: Das Narayandas
Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack. View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
the value chain framework to define the set of activities through which products and services are created and delivered to customers.6 Once activities are defined, it is then possible to analyze the... View Details
Keywords: by Lynda M. Applegate
- Fast Answer
Sustainability in Construction Industry
expect nine shifts to radically change the construction value chain and offer a blueprint for the next normal ahead. View Details
- December 2009
- Article
Closing the Customer Feedback Loop
By: Rob Markey, Fred Reichheld and Andreas Dullweber
Realizing that customer retention is more critical than ever, companies have ramped up their efforts to listen to customers. But many struggle to convert their findings into practical prescriptions for customer-facing employees. Some companies are addressing that... View Details
Keywords: Customer Centric Initiative; Customer Satisfaction; Customer Focus and Relationships; Customer Value and Value Chain
Markey, Rob, Fred Reichheld, and Andreas Dullweber. "Closing the Customer Feedback Loop." Harvard Business Review 87, no. 12 (December 2009): 43–47.