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- All HBS Web (1,573)
- Faculty Publications (472)
- 05 Feb 2013
- First Look
First Look: Feb. 5
response organizations to adopt very different leadership strategies if they are effectively to cope with the differential demands of these events. In this paper, we develop further ideas about leadership under crisis conditions,... View Details
Keywords: Sean Silverthorne
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- 30 Oct 2012
- First Look
First Look: October 30
School Case 712-496 In 2006, surgeon Ara Darzi identified several key areas, including acute stroke care, for improving health care across London. In response to his seminal call to action, stroke care was reorganized around eight hyper-acute stroke View Details
Keywords: Sean Silverthorne
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
strong, jobs have been created across the board, at least in the United States, and we haven’t seen any shrinkage in jobs. But what will happen when the next recession hits? When companies find they can do jobs faster by deploying... View Details
Keywords: by Dina Gerdeman
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
for lotteries into a demand for savings. These so-called prize-linked products have been extraordinarily effective in generating savings over many centuries, and one wonders how successful they could be in the View Details
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
starting the venture subsequently drops out. When the venture gets financing or is ready to go public, this partner returns, perhaps with an inflated view of what his or her contribution was, demanding equity. This problem can be... View Details
Keywords: by Staff
- Web
Philanthropy - Institute For Strategy And Competitiveness
strategically, and thus have unrealized potential. Nov-Dec 1999 Harvard Business Review Philanthropy’s New Agenda: Creating Value by Michael E. Porter & Mark Kramer During the past two decades, the number of charitable foundations in the View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of exclusive content, paywalls can increase overall sales, often by... View Details
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details
Keywords: by Dina Gerdeman
- 09 May 2023
- Research & Ideas
Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture
Remote work is here to stay—but not everywhere, and not in all companies. As the business world emerges from the pandemic, some companies are demanding a full return to the office. Others are embracing remote work options for their... View Details
Keywords: by Rachel Layne
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- Web
Winners & Runners-Up | New Venture Competition
bridges in the United States at risk. Quickstor Rebecca Greene Todd Rudnianyn Business Track Runner-Up This new venture has developed a mobile app to facilitate the process of finding self-storage facilities, now used by half of all U.S.... View Details
- 08 Aug 2005
- Research & Ideas
A Balanced Scorecard Approach To Measure Customer Profitability
unit times spent on these resources by specific activities for products, services, and customers. For example, if a customer support department has a cost of $70 per hour, and a particular transaction for a customer takes 24 minutes (0.4... View Details
Keywords: by Robert S. Kaplan
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
pandemic is likely to change how companies do business. Here’s what they said: Michael Beer: Organizations will develop trust-based cultures with employees The coronavirus challenge demands an organization-wide, honest conversation that... View Details
Keywords: by Dina Gerdeman
- 14 Oct 2021
- In Practice
Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return
disrupted days. In addition, they must protect employees who face greater disruptions on the home front from being penalized at work. Research shows that demands for work flexibility can be stigmatized and, while the pandemic showed us... View Details
Keywords: by Kristen Senz
- Web
Doing Business in a Divided World - Alumni
9:00 a.m. Welcome Srikant Datar, George F. Baker Professor of Administration, Dean of the Faculty 9:15 a.m. Roles, Responsibility, and Expectations: What Is Business Meant to Do? Two trends are increasingly converging across the United... View Details
- 08 Nov 2022
- Research & Ideas
How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate
Efforts to restrict women’s sexual behavior date back centuries in virtually every region of the world. Now, the end of Roe v. Wade in the United States has returned such limitations on women to the contemporary spotlight. Yet, the desire... View Details
Keywords: by Kara Baskin
- 15 Oct 2020
- Research & Ideas
IT Job Wages Are No Longer 'Exceptional'
should at least partially explain rising wage inequality in the United States—a widely documented fact—we find evidence to the contrary,” the authors write. The paper, Digital Labor Market Inequality and the Decline of IT Exceptionalism,... View Details