Publications

December 2014 (Revised July 2016)
Case

HEINEKEN—Brewing a Better World

By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer

The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details

Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry

March 2020
Technical Note

Intrapreneurship: Leading Innovation Efforts in Established Organizations

By: Karen G. Mills and Annie Dang

“Intrapreneurship” is the use of entrepreneurial management techniques within established companies to create new environments that foster innovation. Mature firms have consistently faced risk of elimination from competitors, shifting consumer preferences, and... View Details

Keywords: Intrapreneurship; Innovation; Corporate Venture Capital; Accelerators; Incubators; Lean Startup; Hypothesis Testing; Business Ventures; Entrepreneurship; Innovation and Invention; Leadership; Framework; Disruption

June 2011 (Revised June 2012)
Case

Sephora Direct: Investing in Social Media, Video, and Mobile

By: Elie Ofek and Alison Berkley Wagonfeld

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting

June 2008
Case

Threadless: The Business of Community

By: Karim R. Lakhani and Zahra Kanji

Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details

Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry

Awa Ambra Seck is an Assistant Professor in the View Details

Research Summary

Resources, Strategy, and Performance During Industry Replication: The Case of Emerging Markets Private Equity

Competitive dynamics in emerging markets private equity closely resemble those of nascent technology industries. This is because institutional voids undermine core components of the traditional PE business model. I am examining how resources shape strategy... View Details

July 2004 (Revised May 2009)
Case

Getting Participant-centered Learning to Work

By: Thomas R. Piper, James L. Heskett and Gustavo Herrero

The newly appointed dean of a South American business school is eager to transform the learning process from the traditional lecture method to one that actively engages students and contributes to the development of critical managerial skills, attitudes, and world... View Details

Keywords: Change Management; Transformation; Business Education; Leading Change; Business Processes; Organizational Change and Adaptation; Alliances; Education Industry; South America

09 May 2014
News

MOOCs’ disruption is only beginning

March 2024 (Revised April 2024)
Case

Out of Hand Theater: Monetizing Creativity

By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock

Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details

Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta

January 1996 (Revised March 2000)
Case

R.R. Donnelley & Sons: The Digital Division

By: David A. Garvin and Artemis March

In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley's Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology--digital printing presses and... View Details

Keywords: Business Divisions; Business Model; Business Plan; Leading Change; Problems and Challenges; Groups and Teams; Technology Adoption; Value Creation

08 Nov 2005
News

Newspapers in an Electronic Age

28 Nov 2022
News

Here’s the Latest on the FTX Collapse

17 Jan 2020
News

Health Care Costs Are Rising. Fund Returns Are Less Reliable.

2023
Chapter

Private Equity Financing

By: Victoria Ivashina

The goal of this chapter is to understand the common practices of PE funds’ structure and funding. The chapter covers three topics. First, it gives an overview of the traditional private equity (PE) financing structure; then, it discusses other investment vehicles like... View Details

Keywords: Trends; Private Equity; Investment Funds

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October 2003
Case

Merrill Lynch: Supernova

Supernova is the name given to a new way to manage client relationships that originated in the Merrill Lynch Indianapolis offices. During a trial period, Supernova generated very good results among financial advisers and their customers, but challenged the traditional... View Details

Keywords: Organizational Change and Adaptation; Customer Relationship Management; Organizational Culture; Financial Services Industry; Indianapolis

23 Apr 2015
News

The unusual and kind of brilliant way Pret A Manger thanks its customers

Spring 2024
Other Article

Introduction: International Innovation & American Challenges

By: William C. Kirby

While the United States remains a leader in higher education, the largest systems of higher education today are in India and China, and new colleges and universities spread across the world have become the leading sites of ambitious experimentation.
What are... View Details

Keywords: Innovation Leadership; Trends; Global Range; Education Industry

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June 9, 2023
Article

A Radical Treatment for Insulin Pricing

By: Leemore S. Dafny

In 2021, the Food and Drug Administration (FDA) approved the first interchangeable biosimilar for long-acting insulin, which many hoped would be substantially cheaper than the reference branded product. I explain why prices have barely changed, and argue that a... View Details

Keywords: Biosimilars; Rebates; Pharmaceuticals; Health Care and Treatment; Price; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; United States