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- All HBS Web
(3,871)
- Faculty Publications (514)
Show Results For
- All HBS Web
(3,871)
- Faculty Publications (514)
- 1985
- Working Paper
Sequential Innovation and Market Structure
- winter 1985
- Article
The Nonpecuniary Costs of Automobile Emissions Standards
- December 1984
- Case
Expense Tracking System at Tiger Creek
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
- September 1983
- Article
Budgetary Time Bombs: Controlling Government Loan Guarantees
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
- April 1982 (Revised September 1986)
- Case
Ideal Standard France: Pat Paterson
- 1980
- Working Paper
Components of Manufacturing Inventories: A Structural Model of the Production Process
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
- 1977
- Book
Management Accounting and Control of Data Processing
- Article
On the Optimal Structure of Liability Laws
- September 1976 (Revised July 1995)
- Case
Texas Instruments: Time Products Division
- July 1976
- Article
Effects of Externally-Imposed Deadlines on Subsequent Intrinsic Motivation
- August 1974 (Revised November 1974)
- Case
Reynolds Construction Company
- Research Summary
- Forthcoming
- Article
Calling All Issuers: The Market for Debt Monitoring
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Corporate Governance and International Competitiveness
- Research Summary
Cost Management and Management Control Systems in Hospitals
Hospitals tend not to have very good cost accounting and control systems. More broadly, there is enormous opportunity for managing costs and aligning incentives in the health care industry. I am studying how cost accounting methods can be used to... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details