Publications

winter 2009
Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld

The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details

Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology

2009
Chapter

On the General Relativity of Fiscal Language

By: Jerry R. Green and Lawrence Kotlikoff

A century ago, everyone thought time and distance were well defined physical concepts. But neither proved absolute. Instead, measures/reports of time and distance were found to depend on one's reference point, specifically one's direction and speed of travel, making... View Details

Keywords: Economics; Finance; Labels; Measurement and Metrics

15 May 2014
News

Study: You Really Can 'Work Smarter, Not Harder'

20 Jun 2020
News

The Harvard Professor Who Offers Leadership Lessons to Corporate America

18 Nov 2018
News

Exciting rule-breakers rarely rise through the ranks

Web

Faculty & Advisors | MBA

Agenus. David Shaywitz MD ‘99, Harvard University and Massachusetts Institute of Technology (Health Sciences and Technology Program); AB, Biochemistry, Harvard University David is the founder of Astounding HealthTech Advisory Services and serves a trusted advisor and... View Details

August 2019 (Revised July 2023)
Course Overview Note

Demystifying the Family Enterprise

By: Christina R. Wing and Madeline Keulen

90% of the GDP in the world is created through family-owned businesses. Family businesses are frequently thought to be exclusively mom-and-pop, small businesses. Most fail to realize that Walmart, Fidelity, Cargill, Koch Industries, and Ford, to name a few, are all... View Details

Keywords: Family Office; Family Business; Family Ownership

Article

Small Worlds and Regional Innovation

Small-world networks have attracted much theoretical attention and are widely thought to enhance creativity. Yet empirical studies of their evolution and evidence of their benefits remain scarce. We develop and exploit a novel database on patent coauthorship to... View Details

Keywords: Geographic Location; Collaborative Innovation and Invention; Patents; Performance Productivity; Creativity; Social and Collaborative Networks

2009
Other Unpublished Work

The Pecora Hearings

By: David Moss, Cole Bolton and Eugene Kintgen

In 1932, in the depths of the Great Depression, the Senate Banking Committee began a much-publicized investigation of the nation's financial sector. The hearings, which came to be known as the Pecora hearings after the Banking Committee's lead counsel Ferdinand... View Details

Keywords: Financial History; Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Government Legislation; Laws and Statutes; Business and Government Relations; Financial Services Industry

2015
Chapter

Consuming Brands

By: Jill Avery and Anat Keinan

Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in... View Details

Keywords: Brand Building; Brand Management; Marketing; Brands and Branding

How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives... View Details

25 Feb 2019
Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

be: Let’s find talented women and tell them, ‘Hey, you’re good at math. You got a really good score on this math test,'" she says. “But our results suggest that this feedback is less effective in closing the gender gap than we might hope. It’s harder than we View Details

Keywords: by Dina Gerdeman

22 Apr 2008
First Look

First Look: April 22, 2008

Working PapersThe 'Thin Film of Gold': Monetary Rules and Policy Credibility In Developing Countries Authors:Niall Ferguson and Moritz Schularick Abstract This paper asks whether developing countries can reap credibility gains from submitting policy to a strict... View Details

Keywords: Martha Lagace

Article

GitLab: Work Where You Want, When You Want

By: Prithwiraj Choudhury, Kevin Crowston, Linus Dahlander, Marco S. Minervini and Sumita Raghuram

GitLab is a software company that works “all remote” at the scale of more than 1,000 employees located in more than 60 countries. GitLab has no physical office and its employees can work from anywhere they choose. Any step of the organizational life of a GitLab... View Details

Keywords: New Forms Of Organizing; Remote Work; All Remote; Virtual Organizations; COVID-19; Organizational Design; Employees; Geographic Location; Health Pandemics

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August 2022 (Revised November 2024)
Case

Sweet Teez Bakery: Projecting the Dough's Rise

By: Emily R. McComb, Mel Martin and Amy Klopfenstein

In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students thought the former Harvard Data Scientist’s bakery business, Sweet Teez Bakery, showed promise. Maynard had... View Details

Keywords: Impact Investment; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Financial Reporting; Small Business; Food and Beverage Industry; United States; Massachusetts

Article

How to Tackle Your Toughest Decisions

By: Joseph L. Badaracco

The toughest calls managers have to make come in situations when they have worked hard to gather the facts and have done the best analysis they can, but they still don’t know what to do. Then judgment—a fusion of thinking, feelings, experience, imagination, and... View Details

Keywords: Management; Judgments

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January 2007 (Revised August 2007)
Case

Lobbying for Love? Southwest Airlines and the Wright Amendment

By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu

The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas

April 1994 (Revised March 1995)
Case

China (C): Energy and the Environment

By: Richard H.K. Vietor

Describes energy and environmental policy in China during the period 1980-1993. China has implemented ambitious plans for electrification and the substitution of fossil fuels (mostly coal) for biomass. The environmental consequences of these changes, at the local and... View Details

Keywords: Energy Generation; Environmental Sustainability; Policy; Pollutants; Climate Change; Business and Government Relations; Globalization; Energy Industry; China

August 2018 (Revised December 2019)
Case

Brooklyn Lodgers: 78 South Third St., Brooklyn, NY

By: Charles F. Wu, Jackie Bereiter and Signe Conway

Nathalie Parizat and her husband, Hugo, were contemplating a new real estate investment. For two years they had been frustrated by and lamenting their situation of paying high rents to third parties while the couple had idle cash in the bank. They also were convinced... View Details

Keywords: Real Estate Development; Property; Investment; Management; New York (city, NY); Brooklyn