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Show Results For
- All HBS Web
(764)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
taught in the School's MBA and Executive Education Programs for almost 35 years without missing a class (Cal Ripken, take note). He is a prolific author (with twelve books, some three hundred case studies, and scores of journal articles to his credit); a frequent... View Details
Keywords: Marguerite Rigoglioso
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details
- 18 Nov 2014
- First Look
First Look: November 18
Publications November 2014 Wiley Encyclopedia of Management Management as a Profession By: Khurana, Rakesh, and Eric Baldwin Abstract—No abstract available. Publisher's link: http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119972515.html November 2014 Marketing... View Details
Keywords: Sean Silverthorne
- 01 Mar 2015
- News
In My Humble Opinion: Leonard Dick (MBA 1990)
An Emmy Award–winning television writer, Leonard Dick (MBA 1990) started out by taking a sitcom writing class at the UCLA Extension School while working as a senior business planner at Walt Disney Studios. Now an executive producer for... View Details
- 29 Mar 2023
- News
Robert Kraft Launches Campaign to Combat Antisemitism
person," as reported by CBS News. The campaign was launched through Kraft's Foundation to Combat Antisemitism and will feature public service television advertisements as well as a social media campaign. Kraft told the Associated Press... View Details
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment... View Details
Anthony Soohoo
digital strategy that resulted in the company’s launch of their first over-the-top streaming service, as well as their first distribution partnerships with YouTube and Netflix. During his tenure, CBS.com became the largest television... View Details
- 01 Dec 2016
- News
Research Brief: So Many Sites, So Little Time
Greenstein adds, such as television and radio. “Online advertising is still a work in progress, with considerable effort being invested in improving its cost-effectiveness,” he says. “Those efforts—and lessons learned—are relevant across... View Details
- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
camp offered nothing except the status quo. Anyone watching the national UK television debate on Tuesday could compare the hope and passion of the Leave campaign, led by former London mayor Boris Johnson, with the plodding, half-hearted... View Details
Keywords: by John Quelch
- 01 Sep 2005
- News
Change Channel
background as an example of the diversity of the gay experience in America. “Advertisers and cable servers seem to understand that this is one of the last great underserved market segments,” Graden noted. “If you’re gay or lesbian, you have seen yourself represented on... View Details
Keywords: Arts, Entertainment
- May 2025
- Case
The Future of the BBC: Public Ownership vs. Privatization
By: Henry McGee
With viewership of the British Broadcasting Company (BBC) in decline, the country’s Culture Minister must recommend a new funding model for the venerated public institution which will allow the broadcaster to succeed in an increasingly competitive media environment. View Details
- Career Coach
Jim Warner
Television Network. He joined Avenue A, a pioneering digital media start-up, in 2000 and led the company’s East coast operations through the ups and downs and ups of the decade. Avenue A acquired Razorfish and together they became the... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
fierce business competition, your bargaining endowment can spell the difference between closing the deal and being shut out. A healthy bargaining endowment explains how Darren Rovell won a job on national television while other journalism... View Details
Keywords: by Michael Wheeler
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
companies strengthening themselves across several media activities. Thus Disney, which began as an entertainment provider before adding network and cable television companies, now owns a 43 percent stake in Infoseek, the Internet search... View Details
Keywords: Peter K. Jacobs
- Profile
Willa Zhou
Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast debut until after graduation, Willa... View Details
- 01 Oct 1999
- News
HBS Clubs Help Nonprofits Succeed
become financially self-reliant, created a business plan for the Rainforest Action Network, evaluated public television station KQED's external communications, and are devising a long-term strategic plan for the American Lung Association,... View Details
- 01 Sep 2003
- News
Going Down Easy
show (Sundays at 4:30 p.m.) shuns an “overheated” approach. “It doesn’t constantly remind people what a good idea it is to be watching this television show.” View Details
- 01 Apr 1998
- News
Going For The Summit
CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details
Keywords: Caroline Chauncey