TV - Publications - Faculty & Research - Harvard Business School

01 Jun 2012
News

Straight to the Heart

past decade, Greenwald has also built a business as a matchmaker and dating coach to both sexes and has seen a resulting 750 marriages. Featured widely as a dating expert in the media and as a Huffington Post blogger, she recently won the NBC reality View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

06 Mar 2012
First Look

First Look: March 6

along with solutions that have emerged from our research. Book: http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Authors:Thales S. Teixeira,... View Details

Keywords: Sean Silverthorne

17 Apr 2006
Research & Ideas

Resisting the Seductions of Success

health. On one visit, Tony gently encourages his father, who is getting depressed, to try watching some different TV shows, and Tony says he will come by more often and tell his father he loves him. A few minutes later, Tony's mother... View Details

Keywords: by Joseph L. Badaracco Jr.; Entertainment & Recreation; Information; Publishing

Web

Past Issues - Alumni

Jay Rogers set out to start a car company. He may have launched an industrial revolution, too. Complete Table of Contents June 2015 Screen Grab An inside look at how HBS alumni are redefining TV and changing what and how we watch Higher... View Details

06 Feb 2007
First Look

First Look: February 6, 2007

world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century. Purchase... View Details

Keywords: Martha Lagace

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

car. If you want leather seats in a car, this costs more because leather costs more than plastic. If you want a TV set with a bigger screen and more features, that is more expensive; it takes more circuits, more material, and so on.... View Details

Keywords: by Roger Thompson; Health

01 Mar 2010
News

Money Matters

both partners write personal finance columns for Reuters’ India Web site and for the Wall Street Journal’s Indian partner, livemint.com. They appear on two TV shows every weekend: Bloomberg UTV’s Smart Money and ET Now’s Investor’s Guide.... View Details

Keywords: Roger Thompson; Finance

02 Aug 2018
News

Can Marketing Help Halt the Heroin Epidemic?

radio spots 23,000, TV spots, and 588 billboards. And the goal of that campaign was for 80% of those teens to be exposed one of those ads five times a week. Well, you do that for you know 62 weeks and you've done some pretty heavy... View Details

01 Dec 2016
News

Alumni Books of 2016

thriving personal and professional life at the same time, including TV writer and producer Shonda Rhimes, news anchor Gayle King, Wall Street maven Sallie Krawcheck, and entrepreneur Liz Lange. Even the Odds: Sensible Risk Taking in... View Details

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

really struck me about this, and that I really wanted to ask students about, is that Mark Zuckerberg is a very public figure. He's in every newspaper, every day. TV shows, media. He wants to be that public figure. All of a sudden he gets... View Details

Keywords: Re: Andi Wang

01 Apr 1997
News

Facing the Music

TV channel in the world makes it all worth it, however. "We hooked up MTV in Berlin in November 1989," he says. "Forty-eight hours later, the Wall fell." Coincidence? "All over the world, MTV does play a hand in the passion of the... View Details

Keywords: Marguerite Rigoglioso

29 Jan 2007
Research & Ideas

The Business Press Is a Watchdog that Bites

unlikely for TV or radio or even the online news because they source so much from the print press. The blogs are a really interesting question. I know there's been some work done in political science looking at whether blogs are creating... View Details

Keywords: by Martha Lagace; Journalism & News; Publishing

02 Dec 2016
News

The Story Behind the Stories

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Gayle Tzemach Lemmon (MBA 2006) is a journalist and author of two New York Times best selling books. She was a political reporter and a TV producer in DC before coming to... View Details

01 Dec 2015
News

Golden State of Mind

hold you back from what you want to become,” Draper tells them earnestly, his hair plastered around his face. That’s a scene from the first episode of Startup U, a reality TV show on ABC Family that follows 10 DU students through the ups... View Details

Keywords: Julia Hanna

01 Jun 2018
News

The Long Run

restorative justice project sponsored in part by the Carter Center.) Pressing on, Langford asks if any of the students remember the Meth Project campaign. There’s a good chance they do, given that it comprised 26,000 radio spots, 23,000 View Details

Keywords: Julia Hanna; photographed by Melissa Golden

01 Jun 2016
News

Alumni and Faculty Books for June 2016

drug trade in North America for a new TV documentary series. Local Color by Gwen Keane (PMD 50) (High Tide Publications) Based on her experiences growing up in a farm community in the 1950s, Keane describes an undeveloped area where... View Details

07 May 2018
News

What I Learned from Visiting All 54 African Countries

every day, all the time, and that was my experience for getting to know the Africans themselves. Morrell: Francis, you're working on a book and a potential TV show, both with the title Unseen Africa. How do you define unseen Africa?... View Details

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

but you really need to reimagine what the right customer experience is and what the right cost base is to make this capital efficient for shareholders. Best Buy is a good example. Best Buy has taken most of its commodity TVs and said we... View Details

Keywords: by Sean Silverthorne; Retail

18 Nov 2014
First Look

First Look: November 18

how TV advertising influences changes in online shopping within two-minute pre/post windows of time. We use non-advertising competitors' online shopping in a difference-in-differences approach to measure the same effects in two-hour... View Details