Filter Results:
(967)
Show Results For
- All HBS Web
(967)
- People (2)
- News (255)
- Research (590)
- Multimedia (5)
- Faculty Publications (201)
Show Results For
- All HBS Web
(967)
- People (2)
- News (255)
- Research (590)
- Multimedia (5)
- Faculty Publications (201)
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
surest way to lasting success in show business. “The battle for star talent is one of the most fascinating aspects of today's entertainment business” In my book, I show that the biggest investments have the highest average returns. Take... View Details
- 01 Mar 2017
- News
Lego Stays on Script
fanatics. “Getting under the skin of the brand made it much easier to understand the right stories to tell and the right people to bring on to our team,” he says. The movie’s success was “gratifying on both... View Details
Keywords: Julia Hanna
- 18 Jan 2018
- News
Making a Mark in Multicultural Marketing
multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder of Bikram Yoga in America, who... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
myth because successful application of loyalty systems by retailers goes beyond tiered rewards—they offer individually tailored rewards. Tiered reward systems create some form of stratified shopper segmentation—a shopper belongs to the... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
successful collegiate athletic program into a hot ticket for admission. Georgetown University applications multiplied 45 percent between 1983 and 1986 following a surge of basketball success. Northwestern University applications advanced... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- March 2010 (Revised March 2012)
- Teaching Note
PNC Financial: Grow Up Great (TN) (A) and (B)
By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason
Teaching Note for [409108]. View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
''How long can this be sustained without effective push-back?" Others noted the benefits of scale in fostering success for the foreseeable future. Robert Duque suggested that the organization will learn from its subsidiaries, such as... View Details
William Guthy
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products... View Details
Keywords: Retail
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business since not all stores of all his... View Details
Keywords: Dina Gerdeman
- 01 Mar 2014
- News
Insight: Yenball
for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to get exposure using View Details
Harland Sanders
stores in 1958 to over 600 in 1963. The success of the franchise provided much wealth to the honorary Colonel, and even after he sold the company in 1964, he remained the staple of the company’s brand image,... View Details
Keywords: Restaurants & Lodging
Linda J. Wachner
women to touch, something that had never been done before. Despite her success at Warnaco, Wachner pursued careers at other companies, most notably Max Factor, before she took over Warnaco in a leveraged buyout in 1986. Cutting... View Details
Keywords: Fabric & Apparel
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard Business School and... View Details
Keywords: by Working Knowledge editors
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
president and CEO of San Diego–based Ballast Point Brewing and Spirits, can attest: Last November, Constellation Brands (which owns Corona and Svedka vodka) acquired Ballast Point for approximately $1 billion. We asked Buechler to answer... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a... View Details