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Show Results For
- All HBS Web
(961)
- People (2)
- News (242)
- Research (584)
- Multimedia (5)
- Faculty Publications (198)
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
successful collegiate athletic program into a hot ticket for admission. Georgetown University applications multiplied 45 percent between 1983 and 1986 following a surge of basketball success. Northwestern University applications advanced... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 26 Jul 2016
- News
Alumni Capture the Essence of Pokemon GO Craze
can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are... View Details
Keywords: Arts, Entertainment
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
''How long can this be sustained without effective push-back?" Others noted the benefits of scale in fostering success for the foreseeable future. Robert Duque suggested that the organization will learn from its subsidiaries, such as... View Details
William Guthy
Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products... View Details
Keywords: Retail
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
success in a broad array of projects, such as managing 10 brands and 26 shops across different categories, he also felt the need to reinvent his core confectionery business since not all stores of all his... View Details
Keywords: Dina Gerdeman
- 01 Mar 2023
- News
Case Study: Power Nappy
Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her... View Details
Linda J. Wachner
women to touch, something that had never been done before. Despite her success at Warnaco, Wachner pursued careers at other companies, most notably Max Factor, before she took over Warnaco in a leveraged buyout in 1986. Cutting... View Details
Keywords: Fabric & Apparel
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
president and CEO of San Diego–based Ballast Point Brewing and Spirits, can attest: Last November, Constellation Brands (which owns Corona and Svedka vodka) acquired Ballast Point for approximately $1 billion. We asked Buechler to answer... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an American View Details
- March 2010 (Revised March 2012)
- Teaching Note
PNC Financial: Grow Up Great (TN) (A) and (B)
By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason
Teaching Note for [409108]. View Details
- Web
Alumni-Authored Books | Baker Library
Cost of the Iraq Conflict . Dennis, Steve: Remarkable Retail: Winning in the Age of Digital Disruption . Draper, Timothy (Tim). How to Be the Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs . VanAuken, Brad: The View Details
- 01 Sep 2010
- News
Dare to be Different
everyone else is doing. To be an extraordinary marketer today, you have to do something extraordinary. Something different. Something that a textbook isn’t necessarily going to prescribe. You present successful View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
breaks allow for opportunities for students to visit retail companies in person and see what makes the company unique first-hand. Students are passionate about the brands they are considering for potential employment and love the... View Details
Keywords: Consumer Products / Retail
- 01 Sep 2011
- News
Faculty Research Online
HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
Bacardi, Molson Beer, and Coca-Cola, CPB was named Adweek magazine's Agency of the Year for the Southeast region in 2001. Calling it “a year of maturation,” Hicks explained his firm's success by saying, “We uncovered a depth in the agency... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
Harland Sanders
stores in 1958 to over 600 in 1963. The success of the franchise provided much wealth to the honorary Colonel, and even after he sold the company in 1964, he remained the staple of the company’s brand image,... View Details
Keywords: Restaurants & Lodging
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
recession, it's essential to get a clear read on existing core customers, including those who are most loyal to the brand and those who are most profitable, rather than fritter away research resources on potential or peripheral consumers.... View Details
Keywords: by John Quelch