Publications

December 2019 (Revised December 2021)
Case

Negotiating for Equal Pay: The U.S. Women's National Soccer Team (A)

By: Christine Exley, John Beshears, Manuela Collis and Davis Heniford

In 2019, members of the U.S. Women's National Soccer Team (WNT) filed a gender discrimination lawsuit against the U.S. Soccer Federation. The case describes the history of the WNT's quest for equal pay leading up to this event. View Details

Keywords: Equal Pay; Negotiation; Compensation and Benefits; Equality and Inequality; Gender; Prejudice and Bias; Negotiation Tactics; Corporate Governance; Lawsuits and Litigation; Sports; Sports Industry; United States

01 Mar 2024
News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details

Keywords: April White

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't... View Details

Keywords: by Carmen Nobel

01 Jun 2024
News

Quantum Leap

digital computer, a room-sized behemoth that sported 18,000 vacuum tubes and resembled the unholy offspring of a fuse box and a telephone exchange when it was unveiled in 1943. “This is the complexity you need to run five qubits,” Levy... View Details

Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing

Blog

The Chao Center: The Heart of HBS Executive Education

project rooms, conference and event spaces, and a cafeteria for Executive Education participants. In addition, the building includes a very large TV used to show sport games, graduation, events, and more. For whom is the Chao Center... View Details

15 Mar 2017
Blog Post

An Average Day at HBS

Italian food in the North End), and sporting events. Try to make a list of what you want to see and do in the city before school and stick to it. Socializing: use the weekend to spend some time with your new friends. Go out for meals,... View Details

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

management and digital marketing tools for entertainment venues and sports teams (largely unused during the pandemic), switched to targeting small- and medium-sized traditional businesses struggling to survive. Fourth Quadrant: Firms... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

30 Jun 2014
Lessons from the Classroom

The Role of Emotions in Effective Negotiations

A simple view of negotiation presents a cold transaction between what one person has and what the other person is willing to pay for it. If the price is right, the deal gets done. As anyone who has recently bought a car or sold a house knows, however, negotiations are... View Details

Keywords: by Michael Blanding; Sports; Sports

03 Oct 2017
Sharpening Your Skills

7 Effective Ways to Lead Teams

following articles from our archive address several topics: why "teaming" is so important; the types of managers who make the best team leaders; temporary teams versus standing teams; what we can learn from sports teams; what... View Details

Keywords: by Sean Silverthorne

01 Jun 2024
News

Again and Again

Edited by Jen McFarland Flint; Illustrations by Jason Holley Whenever he’s presenting to a large audience, Professor Michael Norton likes to pose this question to the crowd: After you get up in the morning, do you brush your teeth first and then shower, or vice versa?... View Details

Keywords: Publishing Industries (except Internet); Information

11 Oct 2023
News

Soldier On

had said it's a sixth grader. And so I assumed, you know what? It's probably an accident. And she said, no, it's someone that is six years old, it's a first grader. And we think it was on purpose. And immediately I grabbed a sports coat... View Details

Profile

Dusty Register

creativity. Most people claim to be “into” LEGOs as a kid. With all due respect to those individuals, they couldn't come close to a fraction of the time I spent with my plastic bricks. What is your favorite childhood memory? In eighth grade, I visited the largest View Details

Keywords: CPG

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell corporate brands rather than products.... View Details

Keywords: by Sean Silverthorne; Retail

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

more included while making others at least feel the same, maybe even more included. Great leaders are great at increasing inclusion for all without a fixed pie. And this pandemic has made that just go to a varsity sport level because of... View Details

Keywords: by Kristen Senz

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Sports Industry

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

to an intensive study of a defining moment in the history of an iconic brand: when Porsche launched its first sport-utility vehicle, dubbed the Cayenne, after a long history of creating sports cars. Porsches are culturally associated with... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

October 2016
Case

The Quiet Ascension of LA Fitness

By: John R. Wells and Gabriel Ellsworth

In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details

Keywords: LA Fitness; Health Clubs; Fitness; Gyms; Chain; Exercise; Personal Training; Retention; Bally Total Fitness; 24 Hour Fitness; Planet Fitness; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Demographics; Age; Gender; Income; Residency; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Cost; Private Equity; Financial Condition; Financial Liquidity; Financing and Loans; Investment Return; Price; Profit; Revenue; Geographic Location; Geographic Scope; Multinational Firms and Management; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Operations; Service Operations; Leasing; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Mobile Technology; Technology Platform; Health Industry; United States; California; Los Angeles