Span Of Attention - Publications - Faculty & Research

01 Jun 1997
News

Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey

monthlong hike in the Colorado wilderness. Musing on the connections between his business and writing careers, Barron observes: "The people I know who have done best in business pay attention to the subtleties View Details

Keywords: Thomas Frick

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

complicated when a single plate or package of food contains ingredients from multiple countries.” Prevalence of food-related claims: Food safety claims, which are often ambiguous and even unreliable in some... View Details

Keywords: by Dina Gerdeman; Food & Beverage

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

company was very much like working for a start up that is on the precipice of transitioning into a larger company. How do you maintain the culture of freedom and creativity while setting yourself up to scale... View Details

Keywords: Entertainment / Media / Sports

14 Dec 2015
News

Building Platforms of Life for the World’s Poorest Children

right you are going to be ill, your brain probably won’t develop, you’ll be physically stunted, you won’t be in school or you won’t be able to pay attention in school. So we are working in the poorest communities and trying to build that... View Details

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

environmentalists, consumer activists, women's organizations, health-care advocates, and farmers—wield great influence in areas of regulation including trade, product safety, and labor. Read an excerpt from the book. "It's important to... View Details

Keywords: by Kim Girard

Jorge Colmenares

Jorge Colmenares graduated from Yale College in 2020, where he studied Economics and Mathematics. Prior to graduate school, he worked as a research assistant for Profs. Lawrence Schmidt and Taha Choukhmane at MIT Sloan School of Management. His research... View Details

01 Jun 1998
News

Renewing Baker: Tom Michalak, Executive Director of Baker Library

We are in the process of working out a contract with two of our vendors of licensed commercial products that would also permit us to provide these services to alumni from our... View Details

29 Aug 2011
Research & Ideas

Decoding Insider Information and Other Secrets of Old School Chums

and Malloy have turned their attention to the federal legislative process in the United States, researching how school ties influence logrolling—the quid pro quo process in which members of Congress trade... View Details

Keywords: by Carmen Nobel; Financial Services

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

attention to sunk costs. We go to plays or concerts that, in retrospect, we'd rather not go to simply because we have a $50 ticket in the pocket. Similarly, one of my colleagues describes a person who pays... View Details

Keywords: by Manda Mahoney

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

attention and energies on maximizing profit and financial value. This exclusive focus on profit and shareholder value maximization has led to environmental destruction and the concentration of wealth and... View Details

Keywords: by Dina Gerdeman

10 Aug 2016
Research & Ideas

Prospective Students Steer Clear of Schools Rocked by Scandal

a book boosted sales, presumably by drawing the attention of consumers. Not so at colleges, where apparently bad news is not good for business. “Even when it’s a decision as big as college choice, decision... View Details

Keywords: by Dina Gerdeman; Education

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

entrepreneurs who are creating an agricultural and IT powerhouse that is attracting the attention of the rest of the world, while corruption has been replaced with reforms and... View Details

21 Feb 2018
Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

training, I thought these positive market forces might counterbalance or dominate any potential learning or herding behavior. But it turns out that, on average, the perception of increased failure risk is stronger than the draw View Details

Keywords: by Rachel Layne; Pharmaceutical; Health

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

identify problem areas?’” Paine says. “Pay attention to your leader’s personal behavior.” 3. Do we know what our employees saying? With company culture now considered the board’s domain, it’s important for directors to take in a variety... View Details

Keywords: by Avery Forman; Food & Beverage

09 Mar 2023
Blog Post

Where Will You Be in 30 Years: Behind the Scenes of the 5 Big Life Decisions Documentary

the sense of guilt felt by women was unique. For Black alumni, the discouraging truth was that racism had been part of every participant’s story over a span View Details

Web

Business at the Base of the Pyramid - Course Catalog

generating commercial returns equal to or greater than conventional businesses. This success has drawn the attention of large multinational corporations, looking at the base of... View Details

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

audience’s attention and empathy, but that failed to offer a compelling reason to believe in and purchase the product. A notable exception was an ad for E-Trade that deftly used many Americans’ post-Great Recession concerns about the... View Details

Keywords: Re: Multiple Faculty; Telecommunications

12 PM – 1 PM EST, 06 Nov 2018
Webinars: Trending@HBS

China in the Age of Xi Jinping: Domestic Changes and Global Ambitions

China's outward push will remake the global economic and political environment, and business leaders need an understanding of China's leadership to navigate this new world. Join Associate Professor Rithmire to discuss the evolution of the business landscape in China. View Details

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

Citation

Educators

Purchase

03 Feb 2003
What Do You Think?

Can Business Schools Teach the Craft of Getting Things Done?

of importance. They point out that "a good strategic planning process also requires the utmost attention to the hows of executing the strategy," thus suggesting a... View Details

Keywords: by James Heskett

Publications