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  • September 2020 (Revised July 2022)
  • Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details
Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Retail Industry; Technology Industry; Apparel and Accessories Industry; United States
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  • Article

Making Seconds Count: When Valuing Time Promotes Subjective Well-being

By: Alice Lee-Yoon and A.V. Whillans
Time is a finite and precious resource, and the way that we value our time can critically shape happiness. In this article, we present a conceptual framework to explain when valuing time can enhance vs. undermine well-being. Specifically, we review the emotional... View Details
Keywords: Time; Happiness; Welfare; Money; Value; Well-being
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    Ray A. Goldberg

    A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

    ... View Details

    Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
    • March 17, 2017
    • Article

    How Economics Can Shape Precision Medicines

    By: Ariel Dora Stern, Brian M. Alexander and Amitabh Chandra
    Many public and private efforts in coming years will focus on research in precision medicine, developing biomarkers to indicate which patients are likely to benefit from a certain treatment so that others can be spared the cost—financial and physical—of being treated... View Details
    Keywords: Health Care and Treatment; Research; Economics; Motivation and Incentives
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    • Article

    Don’t let an AI failure harm your brand

    By: Julian De Freitas
    How companies market their AI systems affects the repercussions they face when their products fail. Marketers must promote their AI products with potential failure in mind. To do that, they must first understand consumers’ unique attitudes toward AI. Marketers who... View Details
    Keywords: AI and Machine Learning; Brands and Branding; Product Marketing; Consumer Behavior; Attitudes
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    • 29 Aug 2017
    • First Look

    First Look at New Research and Ideas, August 29

    Documenting the actual levels of inequality within and across countries is generally considered a critical input to the design of economic and social policy (7–10); we suggest that assessing laypeople’s... View Details
    Keywords: Sean Silverthorne
    • 20 Sep 2021
    • Blog Post

    Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.

    under the encouragement and coaching of his uncle. When his uncle passed away, basketball served as a way to keep his memory alive and propelled a drive for Laitsas to succeed. Laitsas’ hard work in the... View Details
    • TeachingInterests

    Investing: Risk, Return and Impact (MBA)

    By: Shawn A. Cole

    This is an investing/finance course, designed to build on skills introduced in the RC finance course, but with an emphasis on how and whether investors should incorporate what have traditionally been considered “non-financial” criteria in their decisions: for... View Details

    • February 2008
    • Exercise

    Gerson Lehrman Group

    By: Robert G. Eccles Jr. and David Lane
    Gerson Lehrman Group (GLG) brought together decision makers in search of hard-to-find answers with specialized experts in nearly every imaginable field. Over time, GLG developed software to help minimize potential conflicts of interest among and between experts and... View Details
    Keywords: Experience and Expertise; Customer Focus and Relationships; Governance Compliance; Conflict of Interests; Competitive Advantage; Software; Consulting Industry
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    • 29 May 2006
    • What Do You Think?

    How Important Is the “Service Sector Effect” on Productivity?

    Summing Up Do increases in social sector productivity, which seem to prevail at least in the U.S., benefit consumers at the expense of workers? Or is the scale weighted in favor of the latter who may benefit... View Details
    Keywords: by James Heskett; Service
    • June 2002
    • Case

    Oxfam America in 2002

    Raymond Offenheiser, president of Oxfam America,a major international relief and development nongovernmental organization (NGO), is working with his staff to undertake a major strategic shift in the organization. The organization is placing a growing emphasis on... View Details
    Keywords: Organizational Change and Adaptation; Business or Company Management; Decision Choices and Conditions; Non-Governmental Organizations
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    • 17 Jul 2023
    • Research & Ideas

    Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

    offers four research-backed strategies leaders should put into place now to create incentive programs that work, and three important pitfalls to avoid. Do: Offer equity ‘with... View Details
    Keywords: by Avery Forman
    • 02 Sep 2002
    • Research & Ideas

    The Role of Government When All Else Fails

    now—at the dawn of the twenty-first century—it is hard to conceive of any more important or pervasive governmental function. The federal government now devotes a larger part of its budget to View Details
    Keywords: by Laura Linard
    • 05 Sep 2023
    • Book

    Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

    childhood friend Bill, who had arranged for her to travel from Vassar College to Princeton, New Jersey, to spend a weekend dining, dancing, and View Details
    Keywords: by Michael Blanding
    • 09 Apr 2024
    • Book

    Why Work Rituals Bring Teams Together and Create More Meaning

    discuss them or not, rituals are ubiquitous in all kinds of social occasions, from celebrating birthdays to paying respects to the dead. Couples often have rituals too—from... View Details
    Keywords: by Michael Blanding
    • October 2003 (Revised February 2004)
    • Case

    Cape Wind

    By: John T. Gourville and Kerry Herman
    Cape Wind has proposed placing a 170-tower wind farm, with each tower more than 400-feet tall, in Nantucket Sound. Not surprisingly, public reaction is mixed. Some view the wind farm as clean, renewable energy. Others view it as an eyesore and a desecration of a valued... View Details
    Keywords: Change Management; Renewable Energy; Consumer Behavior; Problems and Challenges; Natural Environment; Behavior; United States
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    • 2012
    • Book

    Indispensable: When Leaders Really Matter

    By: Gautam Mukunda
    Will your next leader be insignificant—or indispensable? The importance of leadership and the impact of individual leaders has long been the subject of debate. Are they made by history, or do they make it? In Indispensable, Harvard Business School professor Gautam... View Details
    Keywords: Leadership; Decision Making; Outcome or Result; Power and Influence
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    • 21 Aug 2023
    • Book

    You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

    thinking about stretch assignments and rotations. Allow folks to try new things that interest them, separate from their main responsibilities. Then you’ll have both the employee buy-in and the process already in View Details
    Keywords: by Kara Baskin
    • Research Summary

    The Unexpected Effects of Workplace Connectivity

    By: Ethan S. Bernstein

    While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details

    Keywords: Human Behavior; Performance; Virtual Work; Hybrid Work; Office Space; Workplace Design; Organizations; Organizational Design; Organizational Structure; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Communication
    • 10 Jun 2015
    • Research & Ideas

    The Transparency Revolution in Corporate Reporting

    Not long ago, only 30 companies around the world reported data about their social and sustainability (that is, nonfinancial) endeavors. Today, more than 7,000 organizations do so. While that transparency is undoubtedly a good thing, the... View Details
    Keywords: Re: George Serafeim