Publications

November 2006
Case

Tickle

By: William A. Sahlman and Dan Heath

Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details

Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance

12 Jan 2011
News

To Groupon or Not To Groupon: New Research on Voucher Profitability

11 Jan 2013
News

Sales Moves Beyond Face-to-Face Deals, Onto the Web

June 2022 (Revised August 2022)
Case

Dollar Tree: Breaking the Buck

By: Jill Avery and Marco Bertini

For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details

Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States

May 2021 (Revised August 2021)
Case

Melissa Wood Health: How to Win in the Creator Economy

By: Eva Ascarza

In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details

Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

2024
Case

EPCorp: What Story Does the Data Tell?

By: Jacob M. Cook

In EPCorp: What Story Does the Data Tell?, the Quick Case begins with Shivani Bahl researching problems with her company's website so that she can begin to analyze which option would help EPCorp most: selling all its products on Amazon or improving its own data... View Details

Keywords: Distribution Channels; E-commerce; Analytics and Data Science; Decision Making

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

April 2020 (Revised October 2021)
Case

SpaceX, Economies of Scale, and a Revolution in Space Access

By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang

From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details

Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry

July 2016 (Revised October 2018)
Case

Tolaram: Innovating in Africa

By: Derek van Bever and Efosa Ojomo

Tolaram is a Singaporean company that began operations selling textiles in Nigeria in the 1970s. Executives and brothers, Haresh and Sajesh Aswani, however, saw an opportunity to create an instant noodle market in the country. In 1988, they began importing Indomie... View Details

Keywords: Fast Moving Consumer Goods; Business Model; Disruptive Innovation; Vertical Integration; Emerging Markets; Consumer Products Industry; Nigeria; Africa

Profile

Marla Malcolm Beck

When most high school seniors were thinking about college applications and prom dates, Marla Malcolm Beck was thinking about business. Smart and athletic, Beck played volleyball and softball and she was accepted to the University of California at Berkeley. And in a... View Details

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

13 Jan 2011
News

Untangling Code

February 2011 (Revised May 2011)
Case

Marlin & Associates and the Sale of Riverview Technologies

By: Richard S. Ruback and Royce Yudkoff

Riverview Technologies was a Stockholm, Sweden-based company that had developed software hedge funds. After spending more than a year in an organized sale process, the winning bidder had become increasingly difficult to work with and the closing had been substantially... View Details

Keywords: Mergers and Acquisitions; Entrepreneurship; Negotiation Deal; Negotiation Offer; Negotiation Process; Business and Shareholder Relations; Financial Services Industry

Career Coach

Craig Husa

As the founder or CEO, Craig (HBS ’90, USNA ’83) has grown and sold four technology-enabled companies to leading public companies. He attributes most of his success (the rest is luck) to building and leading high performing teams who can grow companies and revenue by... View Details

Keywords: Clean Technology; Energy; Emerging Markets; Entrepreneurship; Technology; Venture Capital; Financial Services (All); Energy; Oil & Gas; Energy; Impact Investing; Financial Services (All)

July 1989
Background Note

What Is Marketing?

An introductory note for MBA students on the nature of marketing and topics encountered in its study. Defines the topic then breaks marketing into two major conceptual pieces--the tools, tasks and variables of the marketer, and the marketing process. In the tools... View Details

Keywords: Marketing

October 1998 (Revised January 1999)
Case

Echlin vs. SPX

By: Paul M. Healy, Bjorn N. Jorgensen and Penny Joseph

Echlin has received a hostile takeover offer from SPX. Both companies have been undertaking major restructurings, and Echlin's shareholders face a difficult decision of whether to support current management or sell out to SPX. Students are asked to analyze the two... View Details

Keywords: Acquisition; Financial Statements; Business and Shareholder Relations

Find at Harvard

August 2008 (Revised April 2012)
Supplement

Real Property Negotiation Game (B): Seller, Las Vegas Pines

By: Arthur I Segel and John H. Vogel, Jr.

The Real Property Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. The seller case, Las... View Details

Keywords: Negotiation; Property; Price; Sales; Financing and Loans; Real Estate Industry; Las Vegas