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25 Apr 2014
News

Addressing Roadblocks to Innovation in Health Care

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

January 2000 (Revised October 2002)
Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore

The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details

Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Health Industry; Massachusetts

Web

Kraft Precision Medicine Accelerator - Health Care

develop a collection of tools, case studies, and resources that other cure-seeking organizations can use to help build their own business plan to move medical advances forward. By following these steps and aiming for this View Details

15 Dec 2014
News

Curbing the cost of cancer care

Web

Innovating in Health Care - Course Catalog

successful health care entrepreneurs University of Miami Professor of Orthopedics and Bioengineering, Lee Kaplan , MD Visiting Lecturer Ben Creo... View Details

Article

Motivated Inferences of Price and Quality in Healthcare Decisions

By: Emily Prinsloo, Kate Barasz and Peter A. Ubel

Policy makers have increasingly advocated for healthcare price transparency, whereby prices are made salient before services are rendered. While such policies may empower consumers, they also bring price to the forefront of healthcare choices as never before, with yet... View Details

Keywords: Healthcare; Price Transparency; Health Care and Treatment; Price; Quality; Perception; Consumer Behavior; Decisions; Insurance

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3 Jun 2023
Talk

Health Care Innovation Opportunities Created by COVID-19 and How to Make Them Happen

By: Regina E. Herzlinger

The crush of patients created by COVID enabled the creation of sites for care outside the traditional hospital, such as retail pharmacies, ambulatory surgery centers, urgent care centers, telemedicine, and wireless sensors. Public policy mirrored these changes by... View Details

Keywords: Policy; Health Pandemics; Health Care and Treatment; Innovation and Invention; Health Industry; Health Industry

January 2010 (Revised December 2011)
Case

Jiamei Dental: Private Health Care in China

By: William C. Kirby and G.A. Donovan

With the recent announcement from the Chinese government that the country's healthcare system was going to undergo reform, Jiamei Dental Chairman Liu Jia wondered what that meant for his 15 year-old dental clinic business. Founded in 1993, Jiamei Dental Medical... View Details

Keywords: Private Sector; Economic Slowdown and Stagnation; Entrepreneurship; Governing Rules, Regulations, and Reforms; Policy; Health Care and Treatment; Private Ownership; Partners and Partnerships; Competition; Expansion; Health Industry; China

September 2014 (Revised March 2016)
Case

Mayo Clinic: The 2020 Initiative

By: Regina E. Herzlinger, Robert S. Huckman and Jenny Lesser

Describes the challenges facing Dr. John Noseworthy, President and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic—a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights... View Details

Keywords: Health; Health Care Industry; Health Care Policy; Health Care and Treatment; Health Industry; United States

Web

Health Care - Institute For Strategy And Competitiveness

HBS ISC Health Care Health Care Value-Based Health Care View Details

29 Jun 2012
News

For businesses, Supreme Court ruling provides a measure of clarity in health care calculations

27 Sep 2013
Working Paper Summaries

The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance

Keywords: by Claire Senot, Aravind Chandrasekaran, Peter T. Ward & Anita L. Tucker; Health

29 Jun 2012
News

Why Economic Conservatives Should Support the Individual Mandate in Health Care

18 Sep 2015
News

Better Value in Health Care Requires Focusing on Outcomes

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry

Web

Transforming Health Care Delivery - Course Catalog

HBS Course Catalog Transforming Health Care Delivery Course Number 2196 Associate Professor Susanna Gallani Professor Robert Huckman Spring; Q3Q4; 3.0 credits Paper At the root View Details

March 2016 (Revised March 2022)
Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details