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Publications

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    • All HBS Web  (3,187)
      • Faculty Publications  (507)

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      • 1982
      • Article

      Correlates of Deficient Consumer Environments: The Case of the Elderly

      By: Rohit Deshpandé and S. Krishnan
      Although much research attention has been given to the format of consumer information environments, there has been little study of the effects of consumer environments lacking in information. This paper describes an empirical study of elderly consumers functioning in... View Details
      Keywords: Consumer Behavior; Age; Information
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      Deshpandé, Rohit, and S. Krishnan. "Correlates of Deficient Consumer Environments: The Case of the Elderly." Advances in Consumer Research 9 (1982): 515–519.
      • 1980
      • Chapter

      Advertising and Public Relations

      By: R. S. Tedlow
      Keywords: Advertising; Public Relations Industry; Public Relations Industry
      Citation
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      Tedlow, R. S. "Advertising and Public Relations." In Encyclopedia of American Economic History, edited by G. Porter, 677–695. New York: Charles Scribner's Sons, 1980.
      • December 1978 (Revised March 1992)
      • Case

      Archdiocese of New York

      By: Stephen A. Greyser and John A. Quelch
      A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
      Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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      Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
      • 1978
      • Article

      Perceptions of Unfair Marketing Practices: Consumerism Implications

      By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
      Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
      Keywords: Ethics; Consumer Behavior; Marketing
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      Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
      • 1977
      • Article

      The Management of Marketing Conflict: Implications for Public Policy

      By: Rohit Deshpandé and Rajendra K. Srivastava
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      Deshpandé, Rohit, and Rajendra K. Srivastava. "The Management of Marketing Conflict: Implications for Public Policy." AMA Educators' Proceedings (1977): 542.
      • Forthcoming
      • Article

      Bank Risk-Taking and the Real Economy: Evidence from the Housing Boom and Its Aftermath

      By: Antonio Falato, Giovanni Favara and David Scharfstein
      We present evidence that pressure to maximize short-term stock prices and earnings leads banks to increase risk. We start by showing that banks increase risk when they transition from private to public ownership through a public listing or an acquisition. The increase... View Details
      Keywords: Ownership Type; Risk and Uncertainty; Financial Markets; Banks and Banking; Transition; Price
      Citation
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      Falato, Antonio, Giovanni Favara, and David Scharfstein. "Bank Risk-Taking and the Real Economy: Evidence from the Housing Boom and Its Aftermath." Review of Financial Studies (forthcoming).
      • Research Summary

      Consumer-Brand Relationships and CRM

      By: Jill J. Avery
      This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
      • Research Summary

      Creating Corporate Value Added

      By: Joseph L. Bower
      In response to dramatic changes in the business environment--hypercompetition in many traditional industries, short product life cycles, and new competitors based in emerging nations--successful companies have responded by repositioning themselves in the global markets... View Details
      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

      • Teaching Interest

      Finance II (MBA Required Curriculum)

      By: Benjamin C. Esty

      This course builds on the foundation developed in Finance I, focusing on three sets of managerial decisions:

      • How to evaluate complex investments.
      • How to set and execute financial policies within a firm.
      • How to integrate... View Details
      Keywords: Finance
      • Research Summary

      Making Markets Work: An Executive Education Program for Africa

      By: Debora L. Spar
      In the last decades of the 20th century economic growth was distributed unevenly across the world. While some countries experienced sustained and unprecedented prosperity, others fell further and further behind. This widening gap was particularly evident in Africa,... View Details
      • Research Summary

      Marketing and Advertising and Society

      By: Stephen A. Greyser
      Stephen A. Greyser is continuing to write on and conduct research into the role of marketing and advertising in society. He analyzed in 'Marketing and Public Policy' the evolution of legal and consumer-based issues over recent decades and, for a Stanford University... View Details
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Research Summary

      Overview

      By: Matthew C. Weinzierl

      My academic research centers on uncovering and closing gaps between the theory and reality of tax policy. My main contribution has been to identify and address a mismatch between the goals for taxation typically assumed in theory and the goals the public and... View Details

      • Research Summary

      Overview

      By: Charlotte L. Robertson
      Professor Robertson conducts research on the history of financial markets. Her book manuscript and working papers shed light on the evolution of securities markets and the relationship between finance, governance, and society. Some of the topics she pursues include:... View Details
      • Research Summary

      Overview

      By: Joshua R. Schwartzstein
      Professor Schwartzstein uses the lens of behavioral economics to build more psychologically accurate assumptions into economic models, and he applies these models to create a more realistic understanding of market outcomes and optimal public policy. View Details
      • Research Summary

      Overview

      By: Boris Vallee
      Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details
      • Research Summary

      Personal Data in Marketing

      By: John A. Deighton
      Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
      Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing
      • Forthcoming
      • Article

      Public Disclosure of Private Meetings: Does Observing Peers’ Information Acquisition Affect Analysts’ Attention Allocation?

      By: Yi Ru, Ronghuo Zheng and Yuan Zou
      We investigate the impact of observing peers’ information acquisition on financial analysts’ allocation of attention. Using the timely disclosure mandate by the Shenzhen Stock Exchange as a setting, we find that, shortly after analysts observe that a firm has been... View Details
      Keywords: Corporate Disclosure; Information; Financial Institutions; Accounting; Financial Markets; Financial Services Industry; China
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      Ru, Yi, Ronghuo Zheng, and Yuan Zou. "Public Disclosure of Private Meetings: Does Observing Peers’ Information Acquisition Affect Analysts’ Attention Allocation?" Journal of Accounting Research (forthcoming). (Pre-published online March 3, 2025.)
      • Research Summary

      Public Policy and Markets

      By: Willis M. Emmons
      William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details
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