Publications

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01 Nov 2010
Research & Ideas

How IT Shapes Top-Down and Bottom-Up Decision Making

homogeneous capital stock," according to the paper. To that end, Sadun and her fellow researchers set out to show how—and why—managers need to consider the very different organizational effects of communication and information... View Details

Keywords: by Carmen Nobel

September 2007 (Revised April 2013)
Case

Peter Welz: When a Marquee Prospect Plays Hardball (A)

By: James K. Sebenius and Ellen Knebel

Describes the hardball tactics facing Peter Welz, who seeks to negotiate a make-or-break contract with a vastly larger potential client. Welz's counterpart team is led by Preston Spitzer, a notoriously tough player who fully understands his side's massive advantages in... View Details

Keywords: Negotiation Process; Negotiation Tactics; Behavior; Conflict and Resolution; Competitive Advantage

Article

Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations

By: Zoe Chance and Rohit Deshpandé

It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details

Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America

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October 2009 (Revised March 2012)
Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld

How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details

Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

Download full syllabus Why two paths? CLIMB is divided into two paths, New Leaders and Experienced Leaders, and the curriculum is tailored to where you are in your career. The required courses deliver the content you need to take your... View Details

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

The dot-com boom of the 1990s had changed the rules of business forever, it seemed; all you needed was a sexy IPO, cold nerve, and the magic carpet of momentum trading. But even as entrepreneurs and venture capitalists were dismissing... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

March 2021 (Revised September 2021)
Case

Applied: Using Behavioral Science to Debias Hiring

By: Ashley Whillans and Jeff Polzer

The UK government’s Behavioural Insights Team (BIT) needed to hire a new associate and were trying to increase the diversity of their job candidates. This decision was based on academic research showing that recruiters and managers often fell into common traps like... View Details

Keywords: Hiring; Bias; Behavioral Science; Selection and Staffing; Diversity; Prejudice and Bias; Information Technology; Recruitment

2009
Working Paper

Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance

By: Robert S. Huckman and Bradley R. Staats

In this paper, we consider how the structures of tasks and teams interact to affect team performance. We study the effects of diversity in experience on a team's ability to respond to task changes, by separately examining interpersonal team diversity (i.e., differences... View Details

Keywords: Familiarity; Knowledge Use and Leverage; Groups and Teams; Projects; Experience and Expertise; Diversity; India

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25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for good or for bad.”... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

leaders grappling with improving racial equity in the workplace, important changes need to go beyond actively recruiting, hiring, and promoting more minority employees—and toward implementing workplace policies that challenge the... View Details

Keywords: by Jay Fitzgerald

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

think? Original Article The week that I write this, I needed help programming a television set for recording purposes. Before being connected with the cable company service representative, I agreed to provide telephonic feedback about the... View Details

Keywords: by James Heskett

April 2008
Supplement

Chunghwa Telecom Co., Ltd. (B)

By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong

In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman... View Details

Keywords: State Ownership; Jobs and Positions; Monopoly; Privatization; Competition; Decisions; Motivation and Incentives; Labor and Management Relations; Resignation and Termination; Compensation and Benefits; Price; Status and Position; Telecommunications Industry; Public Administration Industry; Taiwan

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06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

possibility that " managers are not trained for it." Dianne Jacobs cited the possibility that persisting assumptions borne out of success serve as "roadblocks to act on needed change" (proposed by those who engage in... View Details

Keywords: by Jim Heskett

05 Aug 2009
Working Paper Summaries

Authority versus Persuasion

Keywords: by Eric J. Van den Steen

17 Jan 2023
Book

Good Companies Commit Crimes, But Great Leaders Can Prevent Them

In a fraught ethics and legal climate, leaders need to know how to steer clear of trouble more than ever. Corporate Criminal Investigations and Prosecutions, released in September, offers a comprehensive resource on everything from the... View Details

Keywords: by Lane Lambert

23 Oct 2019
Blog Post

How to Talk Gooder in Business and Life

Alison Wood Brooks is the O’Brien Associate Professor of Business Administration in the Negotiation, Organizations, and Markets Unit at HBS. Her research, course development, and teaching focus is on the psychology of conversation—why we... View Details

July 2022
Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan

Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details