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Show Results For
- All HBS Web
(1,321)
- People (2)
- News (340)
- Research (780)
- Events (3)
- Multimedia (6)
- Faculty Publications (314)
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- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
quickly to produce and air new advertising creative that tapped into the rapidly changing zeitgeist. The result, the Retail Heroes campaign, featured CEO McMillon Zooming in remotely from home to thank the one million Walmart front line... View Details
Keywords: by Jill Avery and Richard Edelman
- 03 Nov 2015
- First Look
November 3, 2015
funding leads to a net increase of 2.3 patents. Though valuing patents is difficult, we report a range of estimates for the private value of these patents using different approaches. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50038 Catering... View Details
Keywords: Sean Silverthorne
- 16 Jan 2006
- Research & Ideas
Adam Smith, Behavioral Economist?
voice of the impartial spectator. With my coauthors I applied this framework to designing a savings product for a bank in the Philippines that helps clients act in line with their long-term interests. In... View Details
Keywords: by Ann Cullen
- 02 Aug 2016
- First Look
August 2, 2016
the methodology used to allocate fixed costs on strategic decisions, such as eliminating product lines or firm segments. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/116047-PDF-ENG Harvard... View Details
Keywords: Sean Silverthorne
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
Commuter Hell? You Can Still Be Productive What Companies Want Most in a CEO: A Good Listener Related reading from the Working Knowledge Archives The Cost of Cutting in Line Feedback or ideas to share? Email... View Details
Keywords: by Jay Fitzgerald
- 14 Jul 2003
- Research & Ideas
Understaffed and Overworked: What Now?
Meet Cheryl Andrus: Manager. Survivor. A vice president responsible for corporate and product marketing at FranklinCovey in Salt Lake City, Andrus was asked in August 2002 to also take charge of one of the company's business lines. Along... View Details
Keywords: by Paul Michelman
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
switching costs, multihoming is hard, which makes it complicated for firms or individual users to switch from one platform to another. The next criterion we identify is relatively homogenous products and a lack of identifiable niches. The... View Details
Keywords: by Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
of 10‐year sustainability‐related goals. In an effort to meet such goals, the company invested a total of $1 billion in environmentally beneficial products such as new seeds and traits in Dow's AgroSciences business, solar shingles, and... View Details
Keywords: Sean Silverthorne
- 23 May 2012
- Research & Ideas
Five Ways to Make Your Company More Innovative
this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business. For 3M, it was the Post-it note. Recognize innovation in... View Details
- 24 Jul 2012
- First Look
First Look: July 24
quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon Talbot identified a gap in the... View Details
Keywords: Sean Silverthorne
- 12 Oct 2011
- First Look
First Look: October 12
whether to rescind or amend the award or ignore the ISS recommendation. Was Immelt's 2010 pay in line with his performance? How would shareholders vote on the advisory "say on pay" ballot question at GE's annual meeting in... View Details
Keywords: Sean Silverthorne
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
magnitude." In a world made much smaller and more homogeneous by communications technology, Levitt drew a line between the multinational company, which adjusts its products and practices from country to... View Details
- 21 May 2013
- First Look
First Look: May 21
http://hbr.org/search/113094-PDF-ENG Harvard Business School Case 613-031 Microsoft Server & Tools In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing, and highly profitable on the strength of traditional packaged View Details
Keywords: Sean Silverthorne
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
social distancing measures to keep the operations running and their employees safe. In addition to the use of PPE and temperature checks, PetFoodCo applied social distancing by parceling production workers into small teams that could run... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
it to target its efforts toward specific communities and around specific visitor interests based on their clicks. Tate has also experimented with monetizing digital content directly, by either charging for apps or linking content to suggested View Details
- 20 Dec 2011
- First Look
First Look: December 20
In Study 2 we examined whether the sequential order of the integration condition matters. In line with our prediction, we found that integration worked best when unconscious thought followed conscious thought. Teaching Leadership:... View Details
Keywords: Carmen Nobel
- 22 Jan 2001
- Research & Ideas
Control Your Inventory in a World of Lean Retailing
Manufacturers generally classify products in terms of broad product lines, developing a single marketing strategy and production plan for each line. That makes sense for... View Details
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
ratings were gathered using a two-round Delphi (in which information from the first round is given to all experts to help them make their final assessment). To assess the resource productivity of each project, the researchers calculated a... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details