Product Adoption - Publications - Faculty & Research

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

selling cast-off merchandise, some companies even design specific product lines for sale there. So what's going on? “We take for granted that outlet stores exist, but if you think about it, it's a little weird” "We take for granted... View Details

Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

16 Nov 2021
HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

have deeply downsized their staffs. “There’s a lot that happened in the situation that should sound alarm bells for others,” Montgomery says. “The cases point to risks that can arise when firms facing severe competitive threats adopt a... View Details

Keywords: by Michael Blanding

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Biography - Institute For Strategy And Competitiveness

Review articles, How Smart, Connected Products Are Transforming Competition (November 2014), and How Smart, Connected Products Are Transforming Companies (October 2015) address the role of information... View Details

04 Sep 2013
What Do You Think?

How Relevant is Long-Range Strategic Planning?

"What organizations need to do is break old habits of practicing planning as ceremonial processes that are conducted periodically. That'll probably happen Those that don't just won't survive." This led to the question of why managers have been reluctant to... View Details

Keywords: by James Heskett

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Faculty & Research - Entrepreneurship

Faculty & Research February 13, 2025 Article Research: The Costs of Circumventing Tariffs By: Jaya Y. Wen , Ebehi Iyoha , Edmund Malesky and Sung-Ju Wu When tariffs are levied against a specific country, that country might attempt to circumvent the tariff by rerouting... View Details

06 Jan 2014
Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Consumer Products; Consumer Products

18 Jul 2023
Research & Ideas

Will Global Demand for Oil Peak This Decade?

Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details

Keywords: by Alvin Powell, Harvard Gazette; Energy; Industrial Products; Auto; Green Technology

15 Sep 2015
First Look

September 15, 2015

pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer's main challenges is pricing and predicting demand for View Details

Keywords: Sean Silverthorne

16 Feb 2016
First Look

February 16, 2016

vary in their propensity to violate MAP policies and the depth by which they do so. Our inductive research approach documents managerial wisdom about MAP practices. We confront these insights from practice with a large empirical study that includes hundreds of View Details

Keywords: Sean Silverthorne

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.... View Details

Keywords: by Julia Hanna; Publishing; Advertising

Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC)

The MBA course on "Risks, Opportunities, and Investments in an Era of Climate Change" is ideal for students who aspire to become entrepreneurs by starting their own company or joining a start-up that is driving innovation and solving challenges posed by climate change.... View Details

Research Summary

Overview

By: Frank Nagle

Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the futures of work, the economics of IT, and... View Details

Keywords: Information Technology; Strategy; Technological Innovation; Collaborative Innovation and Invention; Economic Growth; Entrepreneurship; Technology; Internet; Mobile Technology; Online Technology; Technology Adoption; Technology Networks

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

banks. The ideas are reflected in remarks by managers, whether or not the actual terms are used. In many respects, they have become generic, which I suppose is the ultimate mark of usefulness. In all fairness, they are the product of the... View Details

Keywords: by Sean Silverthorne

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

algorithm can change the nature of price competition in its market and change the focal set of rivals. In addition, adopting a pricing algorithm may change the direction of a firm, requiring additional investments in IT, modified View Details

Keywords: by Danielle Kost

25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

more critical than ever for Big Pharma to adopt it more broadly. He says the pandemic elevated urgency by: Exposing new risks and opportunities with Big Pharma’s current models. Driving global use of video-conferencing technology, which... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

March 2006
Module Note

Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

By: Alan D. MacCormack

Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details

Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives

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2024
Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers

We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details

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Human Behavior & Decision-Making - Faculty & Research

thoughts. Compare a wife's thought of a former lover while perusing her yearbook to that same thought during an intimate moment with her husband. In the former case, the reason for the production of that thought is clear ("I thought of... View Details

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

July 2017 (Revised March 2019)
Technical Note

The Future of Mobility: Economic, Environmental, and Social Implications

By: George Serafeim and David Freiberg

This technical note explores how advancements in technology are fundamentally transforming how consumers interact with mobility. Transformation is being driven by three independent trends: the emergence of affordable electric vehicles, the development of autonomous... View Details