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  • All HBS Web  (2,367)
    • People  (3)
    • News  (598)
    • Research  (1,240)
    • Events  (1)
    • Multimedia  (21)
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← Page 25 of 2,367 Results →
  • September 20, 2004
  • Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details
Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact
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Holt, Douglas, John A. Quelch, and Earl L. Taylor. "How Consumers Value Global Brands." Harvard Business School Working Knowledge (September 20, 2004).
  • Other Article

Sidestepping Some of the Partisan Debate: An Interview with Max Stier

By: Aaron K. Chatterji and Michael W. Toffel
Whereas some organizational leaders are engaging in CEO activism by speaking out on social and political issues not directly related to their bottom line, some leaders want to avoid doing so. Some, in fact, hold neutrality as a core component of their strategy. But... View Details
Keywords: Social Issues; Government and Politics; Leadership; Communication Strategy
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Chatterji, Aaron K., and Michael W. Toffel. "Sidestepping Some of the Partisan Debate: An Interview with Max Stier." Special Issue on HBR Big Idea: Leadership in a Hot-Button World. Harvard Business Review (website) (March–April 2018).
  • April 2005 (Revised June 2006)
  • Case

NTT DoCoMo, Inc.: Mobile FeliCa

By: Stephen P. Bradley, Thomas R. Eisenmann, Masako Egawa and Akiko Kanno
Managers of DoCoMo, Japan's largest mobile phone company, are formulating a strategy for mobile FeliCa: contactless integrated circuits that will be built into DoCoMo phones, allowing them to be used for quick and convenient retail or commuter fare payments, building... View Details
Keywords: Cost vs Benefits; Expansion; Alliances; Wireless Technology; Information Technology Industry; Communications Industry; Japan
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Bradley, Stephen P., Thomas R. Eisenmann, Masako Egawa, and Akiko Kanno. "NTT DoCoMo, Inc.: Mobile FeliCa." Harvard Business School Case 805-124, April 2005. (Revised June 2006.)
  • 17 Oct 2018
  • Video

Unlocking the Potential of Precision Medicine

  • June 2010 (Revised July 2011)
  • Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
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Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)

    Lynda M. Applegate

    Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

    • March 2025
    • Supplement

    Intuition Robotics: An AI Companion for Older Adults (B)

    By: Amit Goldenberg, Elie Ofek and Orna Dan
    Two years after Intuition Robotics opted to pursue a business-to-government contract with the New York State Office of the Aging, and put direct-to-consumer efforts on the back burner, it was at a crossroads. The partnership had been successful, and the company had... View Details
    Keywords: Business Model; AI and Machine Learning; Resource Allocation; Business and Government Relations; Partners and Partnerships; Business Strategy; Health Industry; Technology Industry; New York (state, US); United States
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    Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults (B)." Harvard Business School Supplement 925-019, March 2025.
    • 27 Jul 2011
    • Research & Ideas

    Customer Loyalty Programs That Work

    Customer The most important component by far is customer engagement. "Retailers should ask themselves, 'how do I create a partnership with the consumer?' instead of pulling one over on them," says Alvarez. Many customers see... View Details
    Keywords: by Maggie Starvish; Retail
    • Web

    Faculty & Advisors | MBA

    biotechs to develop drugs through in-licensing clinical stage pharmaceutical assets, NewCo formation, investing equity in companies, and forming unique strategic partnerships to develop therapeutics using our in-house clinical trial... View Details
    • April 2014 (Revised October 2015)
    • Case

    Texas Teachers and the New Texas Way

    By: Matthew Rhodes-Kropf, Luis M. Viceira, John D. Dionne and Nathaniel Burbank
    In 2011 Britt Harris, the Chief Investment Officer for the $107.4 billion Teachers Retirement System of Texas (TRS), was considering whether to pursue strategic partnerships with a group of large private equity firms. After spending four years aggressively moving the... View Details
    Keywords: Texas; TRS; Texas Teachers; Private Equity; Texas
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    Rhodes-Kropf, Matthew, Luis M. Viceira, John D. Dionne, and Nathaniel Burbank. "Texas Teachers and the New Texas Way." Harvard Business School Case 214-091, April 2014. (Revised October 2015.)
    • October 1993 (Revised September 1996)
    • Case

    BANC ONE - 1993

    By: Hugo Uyterhoeven and Myra M. Hart
    From a small local bank, Banc One has grown to one of the largest and most profitable banks in the United States under the leadership of its CEO, John B. McCoy. It has an impressive track record of improving the performance of its acquisitions while retaining the... View Details
    Keywords: Leadership; Acquisition; Organizational Culture; Policy; Adaptation; Business Growth and Maturation; Strategy; Performance Improvement; Industry Structures; Banking Industry; United States
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    Uyterhoeven, Hugo, and Myra M. Hart. "BANC ONE - 1993." Harvard Business School Case 394-043, October 1993. (Revised September 1996.)
    • May 2014
    • Case

    Goldman Sachs: Anchoring Standards After the Financial Crisis

    By: Rajiv Lal and Lisa Mazzanti
    Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a... View Details
    Keywords: Brand Management; Public Image; Corporate Accountability; Reputation; Standards; Financial Crisis; Brands and Branding; Banking Industry; Financial Services Industry
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    Lal, Rajiv, and Lisa Mazzanti. "Goldman Sachs: Anchoring Standards After the Financial Crisis." Harvard Business School Case 514-020, May 2014.
    • Clubs

    PRIDE

    Keywords: Affinity
    • 27 Feb 2007
    • First Look

    First Look: February 27, 2007

    different actors (government, for-profit companies and non-profits) involved and then discusses three major health problems—heart disease, HIV/AIDS, and childhood illnesses—to show the different levels of private sector involvement in health. We focus in particular on... View Details
    Keywords: Martha Lagace
    • March 2023 (Revised May 2023)
    • Supplement

    OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)

    By: Linda A. Hill and Lydia Begag
    In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details
    Keywords: Talent and Talent Management; Business and Stakeholder Relations; Business and Community Relations; Race; Leading Change; Air Transportation Industry; United States; Atlanta
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    Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)." Harvard Business School Supplement 423-075, March 2023. (Revised May 2023.)
    • July 2018
    • Case

    Leading Open Innovation at BT

    By: Amy C. Edmondson, Jean-François Harvey and Johnathan R. Cromwell
    This case focuses on the genesis and development of the open innovation unit at BT, the strategic value of the unit, and its operating model. As the business environment becomes increasingly dynamic and firms are pressured to achieve faster innovation rates, there may... View Details
    Keywords: Collaboration; Open Innovation; Inter-organizational Relationships; Organizational Culture; Collaborative Innovation and Invention; Innovation and Management; Information Technology Industry; Technology Industry; United Kingdom; United States
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    Edmondson, Amy C., Jean-François Harvey, and Johnathan R. Cromwell. "Leading Open Innovation at BT." Harvard Business School Case 619-013, July 2018.
    • September 2016 (Revised April 2020)
    • Case

    Dwyane Wade

    By: Anita Elberse and Jennifer Schoppe
    In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details
    Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China
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    Elberse, Anita, and Jennifer Schoppe. "Dwyane Wade." Harvard Business School Case 517-035, September 2016. (Revised April 2020.)
    • 07 May 2025
    • Video

    Climate Rising: Advancing the Circular Economy with Lauren Rodriguez of Closed Loop Partners

    • Program

    Senior Executive Program—Africa

    teams, and navigate rapid change, you will be ready to help your company drive growth in Africa's dynamic markets. HBS offers this program in partnership with the Gordon Institute of Business Science (GIBS) of the University of Pretoria... View Details

      Peter Tufano

      Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

      Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil & gas; petroleum; real estate; retail financial services; state government; utilities; video games
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